Tiger Pan ᱨᱮᱱᱟᱜ Niulanshan ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱟᱨᱟᱜ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2021
Niulanshan ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱟᱨᱟᱜ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ
Tiger Pan ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Beijing Chuangyitang Sales Co., Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#123934 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Niulanshan ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱟᱨᱟᱜ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱱᱤᱭᱩᱞᱟᱱᱥᱟᱱ ᱫᱚ ᱢᱤᱫ ᱪᱤᱱᱤ ᱟᱨᱟᱜ ᱵᱽᱨᱟᱱᱰ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱞᱤᱢᱤᱴᱮᱰ ᱮᱰᱤᱥᱚᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱰᱟᱝᱨᱟ ᱥᱮᱨᱢᱟ ᱞᱟᱹᱜᱤᱫ ᱚᱰᱚᱠ ᱮᱱᱟ᱾ ᱵᱚᱛᱚᱞ ᱫᱚ ᱠᱟᱸᱪ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱵᱚᱠᱥᱚ ᱫᱚ ᱥᱟᱠᱟᱢ ᱫᱟᱨᱮ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱥᱟᱹᱨᱤ ᱥᱤᱨᱠᱟ ᱵᱟᱝ ᱠᱚᱨᱟᱣ ᱠᱟᱛᱮ ᱢᱤᱫ ᱟᱛᱟᱨᱟᱭ ᱟᱨ ᱟᱵᱥᱴᱨᱟᱠᱴ ᱨᱩᱯ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ᱾ ᱵᱚᱛᱚᱞ ᱦᱚᱲᱢᱚ ᱨᱮ ᱵᱽᱞᱮᱰ ᱛᱮ ᱠᱟᱴ ᱟᱠᱟᱱ ᱥᱚᱡᱽ ᱜᱟᱨ ᱫᱚ ᱰᱟᱝᱨᱟ ᱨᱮᱱᱟᱜ ᱡᱚᱨ ᱦᱚᱲᱢᱚ ᱟᱨ ᱵᱟᱝ ᱛᱚᱲ ᱜᱮᱞ ᱟᱹᱨᱤᱪᱟᱹᱞᱤ ᱫᱚ ᱩᱫᱩᱜ ᱟᱠᱟᱫᱼᱟ᱾ ᱵᱽᱨᱟᱱᱰ ᱪᱤᱱᱦᱟᱹ ᱫᱚ ᱠᱮᱶᱟᱞ ᱠᱮᱞᱤᱜᱨᱟᱯᱷᱤ ᱚᱠᱛᱚᱨ Niu ᱨᱮ ᱫᱚᱦᱚ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮᱱᱟᱜ ᱢᱟᱱᱮ ᱫᱚ ᱰᱟᱝᱨᱟ ᱠᱟᱱᱟ᱾ ᱢᱩᱪᱟᱹᱫ ᱠᱟᱛᱷᱟ ᱫᱚ ᱪᱤᱱᱤ ᱠᱟᱛᱷᱟ "Niu ᱢᱩᱪᱟᱹᱫ ᱦᱟᱹᱵᱤᱡ" ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱦᱟᱨᱟ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱞᱟᱠᱷ ᱡᱚᱠᱷᱟ ᱮᱢᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱟᱥᱟ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱱᱟᱜ ᱩᱫᱮᱥ ᱫᱚ ᱡᱟᱶᱟᱸᱭ ᱜᱟᱦᱟᱠ ᱠᱚᱣᱟᱜ ᱛᱮᱭᱟᱨᱮᱱᱟᱜ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Niulanshan ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱟᱨᱟᱜ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Niulanshan ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱟᱨᱟᱜ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Chinese have lots of love for Zodiac. NiuLanShan is one of China's leading liquor brands. As its name suggests, the Year of the Ox 2021 is a special year for NiuLanShan. Focused on escaping from old-fashioned realism, the design is more modern and abstract. The sliced straight line of the body conveys a tough carcass and the uncompromising spirit of an Ox.
Regarding the brand design, by extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end". - ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Size: 92.5*393mm(bottle), 182*435*128mm(box); Produce cost: 10USD; Retail Price: 150USD.
- ᱴᱮᱜ ᱠᱚ
- Chinese Liquor, Baijiu, Zodiac Ox, Niulanshan, Limited Edition
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The bottle is made of glass and the box is made of wood.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- In mid 2020, Niulanshan has begun planning the launch of Year of the Ox limited edition, not only the Ox Year carries weight to the brand, but also with NIU meaning "Ox", the brand is originated from a golden bull that brings welfare in ancient stories. Niulanshan hopes to ditch realism used in past Zodiac limited editions, aiming to attract young consumers with a contemporary abstract design.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Using 12 as a cycle, each lunar year is represented by an animal, and 2021 is the year of the ox. The 12 zodiac signs and the 24 solar terms constituted an important tool for ancient Chinese to calculate time, predict the weather, and harvest mulberry. Chinese has much love and imagination for the zodiac, and Chinese liquor brands launch limited editions targeting different zodiacs yearly.
- ᱯᱨᱮᱨᱚᱱᱟ
- We focused on escaping from old-fashioned realism, using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox.
Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals. - ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in April 2020 in Beijing and finished in August 2020 in Shenzhen, and was Launched to market in China in December 2020.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Escaped from old-fashioned realism, Niulanshan Limited edition of zodiac OX using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox. Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- Copyrights belong to Beijing Chuangyitang Sales Co., Ltd., Year 2021.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer: Tiger Pan, Xuedan Xia
Photographer: Kelin Tan
Technical Support: Zhangkun Xie
Project Maneger: Krystal You - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- No.1: Tiger Pan / Xuedan Xia / Kelin Tan
No.2: Tiger Pan / Xuedan Xia / Kelin Tan
No.3: Tiger Pan / Xuedan Xia / Kelin Tan
No.4: Tiger Pan / Xuedan Xia / Kelin Tan
No.5: Tiger Pan / Xuedan Xia / Kelin Tan
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