Xiaolu Zhang ᱨᱮᱱᱟᱜ Beijing Winter Olympics Flagship Store Primary Function: ᱵᱮᱯᱟᱨ ᱵᱷᱤᱛᱤᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱵᱷᱤᱛᱨᱤ ᱡᱟᱭᱜᱟ ᱟᱨ ᱯᱨᱚᱫᱟᱨᱥᱚᱱᱤ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2021 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱵᱷᱤᱛᱨᱤ· 2021
Beijing Winter Olympics Flagship Store Primary Function: ᱵᱮᱯᱟᱨ ᱵᱷᱤᱛᱤᱨ ᱰᱤᱡᱟᱭᱤᱱ
Xiaolu Zhang ᱞᱮᱠᱟᱛᱮ
ᱵᱷᱤᱛᱨᱤ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#124172 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Beijing Winter Olympics Flagship Store Primary Function: ᱵᱮᱯᱟᱨ ᱵᱷᱤᱛᱤᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
Book Text: ᱵᱮᱡᱤᱝ ᱣᱤᱱᱴᱟᱨ ᱚᱞᱤᱢᱯᱤᱠᱥ ᱯᱷᱮᱞᱟᱜᱥᱤᱯ ᱥᱴᱚᱨ ᱫᱚ ᱒᱐᱒᱒ ᱚᱞᱤᱢᱯᱤᱠ ᱣᱤᱱᱴᱟᱨ ᱜᱮᱢᱥ ᱨᱮᱭᱟᱜ ᱯᱩᱭᱞᱩ ᱜᱚᱴᱟ ᱡᱟᱜᱟᱛ ᱨᱮᱱᱟᱜ ᱯᱷᱮᱞᱟᱜᱥᱤᱯ ᱫᱳᱠᱟᱱ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱤᱫ ᱵᱮᱯᱟᱨ ᱵᱷᱤᱛᱤᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟ� ᱾ ᱵᱮᱡᱤᱝ ᱨᱮ ᱮᱢᱟᱠᱟᱱ ᱘᱐᱐ ᱵᱚᱨᱜᱟ ᱢᱤᱴᱟᱨ ᱡᱟᱜᱟ ᱫᱚ ᱨᱤᱴᱮᱞ ᱟᱨ ᱢᱤᱰᱤᱭᱟ ᱨᱤᱞᱤᱡ ᱡᱟᱜᱟ ᱛᱮ ᱡᱚᱲᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱯᱨᱚᱰᱟᱠᱴ ᱞᱟᱸᱪ ᱟᱨ ᱡᱟᱱᱟᱢ ᱡᱟᱱᱟᱜᱟᱨᱤ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱠᱟᱱᱟ ᱾ ᱟᱸᱫᱟᱨ ᱵᱚᱞᱚᱱ ᱡᱟᱜᱟ ᱨᱮ ᱮᱢᱟᱠᱟᱱ ᱤᱱᱥᱴᱟᱞᱮᱥᱟᱱ ᱟᱨᱴ ᱫᱚ ᱦᱮᱸᱫᱮ ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ ᱵᱟᱲᱛᱤ ᱮᱫᱟ ᱾ ᱞᱮᱠᱴᱟᱨᱱ ᱟᱨ ᱡᱚᱲᱟᱣ ᱟᱠᱟᱱ ᱨᱩᱯ ᱠᱚ ᱫᱚ ᱯᱩᱸᱰ ᱯᱷᱨᱚᱥᱴᱮᱰ ᱮᱠᱨᱤᱞᱤᱠ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱛᱮᱥ ᱥᱮᱱᱴᱤᱢᱤᱴᱟᱨ ᱢᱚᱴᱟ ᱥᱞᱟᱭᱤᱥ ᱨᱮ ᱢᱟᱲᱟᱣ ᱟᱠᱟᱱᱟ ᱟᱨ ᱠᱚᱱᱟ ᱠᱚ ᱫᱚ ᱯᱚᱞᱤᱥ ᱟᱠᱟᱱᱟ ᱾ ᱮᱠᱨᱤᱞᱤᱠ ᱛᱟᱭᱚᱢ ᱨᱮ ᱮᱢᱟᱠᱟᱱ ᱨᱚᱝ ᱵᱚᱫᱚᱞᱚᱜ ᱢᱟᱨᱥᱟᱞ ᱠᱚ ᱫᱚ ᱢᱤᱫ ᱰᱩᱵᱟᱣ ᱟᱠᱟᱱ ᱟᱨᱟᱲ ᱟᱨ ᱯᱟᱱ ᱨᱮᱱᱟᱜ ᱟᱹᱣᱟ ᱛᱮᱭᱟᱨ ᱮᱫᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Beijing Winter Olympics Flagship Store Primary Function: ᱵᱮᱯᱟᱨ ᱵᱷᱤᱛᱤᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Beijing Winter Olympics Flagship Store Primary Function: ᱵᱮᱯᱟᱨ ᱵᱷᱤᱛᱤᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This project is designed for the first global flagship store of the 2022 Olympic Winter Games. As an important promotional channel, the flagship store is both a merchandise retailer and place for spreading knowledge of the Winter Olympics, media releases and interactive communication. Dynamic and rhythmic installation art is implanted at the entrance of the store to increase visual recognition and enhance the sense of identification with the Olympic spirit.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 800 square meters
- ᱴᱮᱜ ᱠᱚ
- Beijing Winter Olympics, flagship store design, commercial space, ice and snow design, art installation
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The project has two major functional areas, one of which is the media release area for activities such as the release of new products of the Winter Olympics. The designer makes an art installation combining with the function of the lectern which is mainly made of white frosted acrylic material. The material is cut into 3cm thick slices whose corners are polished. In line with the pure white, blue and white, red and gold and turquoise tone of the Winter Olympics, the back of the acrylic material is embedded with four color changing lights with exterior lights doing horizontal ice scattering, so as to achieve an immersive experience.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The project is a commercial space located in famous Wangfujing Street, a prosperous tourist area with extremely high cost of land. The design must not only ensure the maximum commercial benefits, but also create the atmosphere of the Winter Olympics and deepen understanding of it through the spatial division and the setting of installation art. Therefore, the difficult point of this project is how to achieve the integration of the installation art and the functional media launch area within a limited space.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- As the flagship store of the Winter Olympics, its differences with other stores were taken into consideration at the beginning of the design. As a commercial space, it is the most powerful link between the Winter Olympics and the general public, so the primary focus of the design is to create the affect valuation of the Winter Olympics. In the first anniversary before the start of the Winter Olympics, people generated a strong sense of mission and honor through the immersive experience of the scene of miles of ice and the light effect here. It also serves as an important promotional window for more and more people to participate in the Winter Olympics.
- ᱯᱨᱮᱨᱚᱱᱟ
- The design is inspired by the theme of the Games: joyful rendezvous upon pure ice & snow uniting the passion of hundreds of millions for winter sports; inspire the youth with the Olympic spirit. And the installation art is encouraged by the poem of Mao Zedong Snow to the tune of Qin Yuan Chun, a hundred leagues locked in ice, a thousand leagues of whirling snow. The designer highlights the magnificence of the ice and snow with layers of concave and convex texture creating a strong visual impact.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in Beijing in October 2020 and was completed on February 4, 2021 at Wangfujing Street, Beijing as a way to welcome the first anniversary of the countdown to the Beijing 2022 Olympic Winter Games.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- In the flagship store, people can feel the strong atmosphere of the Winter Olympics while shopping. On the one hand, the implantation of the art installations creates a visual impact full of ice and snow. Through the setting of the lighting effect, part of the light falls on visitors and the light and shadow changes with walking, realizing an immersive experience. On the other hand, the slope in the middle of the staggered staircase is designed as a miniature of the competition areas covered with ice and snow, and the passage up and down deepens the elements of the Winter Olympics. The launch booth, as a non-negligible part, is organically integrated with the overall shape line. The line changes from the wall to the booth to the floor, staggered and smooth, which enriches the ice and snow tone, highlights the image of the 2022 Olympic Winter Games and also embodies the Olympic spirit of encouraging forging ahead.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Zhangxiaolu
Huangzhihong
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
