37 Interactive Entertainment HQ ᱩᱥᱩᱞ ᱚᱯᱷᱤᱥ ᱚᱲᱟᱜ by Guowei Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱟᱨᱠᱤᱴᱮᱠᱪᱟᱨ, ᱤᱢᱟᱨᱚᱛ ᱟᱨ ᱜᱟᱲᱚᱱ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱥᱳᱱᱟᱟᱨᱠᱤᱴᱮᱠᱪᱟᱨ· 2022
37 Interactive Entertainment HQ ᱩᱥᱩᱞ ᱚᱯᱷᱤᱥ ᱚᱲᱟᱜ
by Guowei Zhang
Client: 37 Interactive Entertainment
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱟᱨᱠᱤᱴᱮᱠᱪᱟᱨ Category
- 38,618
- Verified Award Winner
- Verify Award Status for #126103
The Design
About 37 Interactive Entertainment HQ ᱩᱥᱩᱞ ᱚᱯᱷᱤᱥ ᱚᱲᱟᱜ
37 Interactive Entertainment HQ ᱫᱚ ᱪᱤᱱ ᱨᱮ ᱢᱤᱫᱴᱟᱹᱝ ᱩᱥᱩᱞ ᱦᱮᱰᱠᱣᱟᱴᱚᱨᱥ ᱚᱲᱟᱜ ᱠᱟᱱᱟ᱾ ᱯᱞᱟᱱ ᱟᱨ ᱮᱞᱤᱣᱮᱥᱚᱱ ᱨᱮ ᱢᱳᱰᱩᱞ ᱠᱚ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱵᱮᱱᱟᱣ ᱚᱠᱛᱚ ᱟᱨ ᱠᱷᱚᱨᱚᱪ ᱠᱚᱢᱚᱜ ᱠᱟᱱᱟ ᱟᱨ ᱠᱟᱹᱢᱤ ᱨᱮᱭᱟᱜ ᱜᱩᱱ ᱦᱚᱸ ᱛᱟᱦᱮᱸᱱ ᱠᱟᱱᱟ᱾ ᱚᱯᱷᱤᱥ ᱢᱳᱰᱩᱞ, ᱠᱚᱱᱯᱷᱟᱨᱮᱱᱥ ᱢᱳᱰᱩᱞ ᱟᱨ ᱤᱣᱮᱱᱴ ᱢᱳᱰᱩᱞ ᱠᱚ ᱢᱤᱫ ᱥᱴᱟᱱᱰᱟᱨᱰ ᱪᱟᱨᱠᱚᱱᱟ ᱡᱟᱭᱜᱟ ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱩᱱᱠᱩᱣᱟᱜ ᱞᱮᱠᱷᱟ ᱟᱨ ᱡᱟᱭᱜᱟ ᱫᱚ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱢᱟᱦᱟᱞᱟ ᱨᱮ ᱵᱚᱫᱚᱞ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱢᱤᱫᱴᱟᱹᱝ ᱢᱳᱰᱩᱞᱟᱨ ᱯᱷᱮᱥᱟᱰ ᱥᱤᱥᱴᱚᱢ ᱫᱚ ᱞᱤᱝᱱᱟᱱ ᱴᱚᱴᱷᱟ ᱨᱮᱭᱟᱜ ᱡᱟᱹᱛᱩ ᱞᱮᱠᱟᱛᱮ ᱠᱟᱹᱢᱤᱭᱟ᱾ ᱪᱷᱟᱭᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱯᱚᱪᱷᱤᱢ ᱥᱮᱫ ᱠᱷᱚᱱ ᱥᱤᱧᱚᱛ ᱥᱮᱫ ᱨᱮ ᱡᱟᱹᱥᱛᱤ ᱜᱷᱚᱱᱟ, ᱚᱱᱟᱛᱮ ᱥᱤᱧ ᱪᱟᱸᱫᱚ ᱨᱮᱭᱟᱜ ᱢᱟᱨᱥᱟᱞ ᱛᱟᱦᱮᱸᱱᱟ ᱟᱨ ᱥᱤᱧ ᱪᱟᱸᱫᱚ ᱨᱮᱭᱟᱜ ᱨᱮᱰᱤᱭᱮᱥᱚᱱ ᱟᱨ ᱮᱱᱟᱨᱡᱤ ᱵᱮᱵᱷᱟᱨ ᱠᱚᱢᱚᱜᱼᱟ᱾
The Recognition
About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
37 Interactive Entertainment HQ ᱩᱥᱩᱞ ᱚᱯᱷᱤᱥ ᱚᱲᱟᱜ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ 37 Interactive Entertainment HQ ᱩᱥᱩᱞ ᱚᱯᱷᱤᱥ ᱚᱲᱟᱜ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 37 Interactive Entertainment Global HQ’ s comprehensive use of modules in plan and elevation design helps reduce construction time and cost while maintain the quality of works. It is a innovative move for high-rise building design and construction, and also the inevitable trend for the industry in the future.
- Dimensions & Packaging
- Size of unit or building:88974㎡
Project size:6427㎡ - Tags
- High-rise, Office, Headquarter, Mix-used
- Production Technology
- In order to adapt to climate of the Lingnan region in China, GWP has designed a modular façade system on the exterior of the building. Different combinations of modules form the most reasonable shading pattern that is denser on the east side than the west, which guarantees sufficient natural lighting while reduces solar radiation and controls energy usage efficiently. Density variation also creates graceful effects on the building facades, endowing aesthetic charm while enhancing the building’s energy performance.
- Design Challenge
- This project needs to balance the architectural form and the usage efficiency required by the HQ employees. There are a series of challenges to be addressed for the core MEP systems such as HVAC and elevator.
37 Interactive Entertainment Global HQ’s comprehensive use of modules in plan and elevation design helps reduce construction time and cost while maintain the quality of works. - Research
- Based off sincere respect to and in-depth interpretation of 37 Interactive Entertainment’s corporate culture, GWP team brings resonance between the core architectural concept of the project and the culture of 37 Interactive Entertainment by creating an exterior curtain wall system both recognizable and functional to bear the core value of the corporate.
It will be another successful example where the corporate and the designer refresh the public recognition of fun-loving hearts and creativity - Inspiration
- Rooted in and extended from the corporate’ s cultural connotation, the concept of home for fun loving hearts where joy is created integrates and balances the architectural form, spatial experiences, and factors including ventilation, lighting, We hope that the design can bring its users joyful spatial perception, spiritual inspiration, and sense of belonging to their workplace and life in general.
- Project Duration
- Desiged in July 2020 China
- Operation Flow
- To meet the need for spatial flexibility of the corporate and make it possible to switch between functions irregularly, GWP has designed Office modules, conference modules, event modules and more others are formulated within a standard rectangular box space. Public event modules can be connected by stairs through lower and upper levels per requirements. Numbers and locations of each type of modules can be adjusted for different scenarios on typical floors. Different room are further refined in the office module, in order to meet different needs for customized functions and free combinations.
- Patents
- patented. Patent No:ZL 2020 3 0523975. 9
Patent Holder: Guowei Zhang
Year:2020
Jurisdiction: China National Intellectual Property Administration - Team Members
- Designer: Guowei Zhang
Designer: Ping Wang
Designer: Luoxu Hua - Image Credits
- GWP Architects
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