Zhen Hao E ᱛᱩᱠᱩ ᱠᱩᱴᱟ ᱠᱷᱚᱨᱚᱠ by Yuchen Han is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Zhen Hao E ᱛᱩᱠᱩ ᱠᱩᱴᱟ ᱠᱷᱚᱨᱚᱠ
by Yuchen Han
Client: Ningbo Xuanmengzhi Trading Company Ltd.
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #126938The Design
About Zhen Hao E ᱛᱩᱠᱩ ᱠᱩᱴᱟ ᱠᱷᱚᱨᱚᱠ
ᱡᱷᱮᱸ ᱦᱟᱚ ᱤ ᱮ᱾ ᱦᱚᱸ ᱦᱟᱨᱟᱢ ᱟᱨ ᱦᱟᱨᱟᱢ ᱡᱟᱱᱟᱜ ᱠᱷᱟᱸ ᱦᱚᱨᱟᱜ ᱠᱚ ᱴᱷᱮᱱ ᱠᱩᱴᱟ ᱠᱷᱚᱨᱚᱠ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱥᱤᱨᱤᱡ ᱠᱟᱱᱟᱭ ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱮ ᱪᱤᱱ ᱥᱚᱬᱚ ᱠᱷᱚᱱ ᱮ ᱦᱟᱨᱟᱢ ᱠᱚ ᱠᱮ ᱟᱭᱢᱟ ᱟᱭᱢᱟ ᱩᱢᱨᱟᱜ ᱡᱩᱜ ᱨᱮᱭᱟᱜ ᱢᱩᱲᱩᱛ ᱨᱟᱡᱟ ᱠᱚ ᱛᱟᱦᱮᱸ ᱞᱮᱠᱷᱟ ᱮ ᱩᱫᱩᱜ ᱞᱮᱱᱟ ᱾ ᱪᱤᱱ ᱨᱮ, ᱦᱟᱨᱟᱢ ᱠᱩ ᱨᱮᱭᱟᱜ ᱢᱟᱞᱤᱠ ᱠᱚ ᱴᱷᱮᱱ ᱟᱭᱢᱟᱭ ᱛᱮ ᱟᱨᱮ ᱛᱮ ᱟᱠᱟᱨᱚ ᱟᱫᱤᱠᱟᱨᱤ ᱞᱮᱠᱷᱟ ᱮ ᱚᱞ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱪᱮᱛ ᱨᱮᱭᱟᱜ ᱠᱚ ᱨᱮᱭᱟᱜ ᱠᱷᱮᱰᱮᱞ ᱠᱩ ᱴᱷᱮᱱ ᱟᱨ ᱡᱩᱦᱟᱨ ᱮ ᱟᱠᱟᱛᱟ ᱾ ᱠᱟᱨᱴᱩᱱ ᱦᱟᱨᱟᱢ ᱪᱚᱨᱤᱛᱚᱨ ᱠᱚ ᱠᱩᱴᱟ ᱦᱚᱛᱮᱛ ᱮ ᱩᱫᱩᱜ ᱠᱮᱫᱟ, ᱦᱩᱰᱤᱧ ᱦᱟᱨᱟᱢ ᱠᱚ ᱠᱷᱚᱱ ᱢᱤᱰᱢ ᱟᱨ ᱢᱟᱨᱟᱝ ᱦᱟᱨᱟᱢ ᱠᱚ ᱟᱞᱟᱫᱟ ᱟᱠᱟᱱᱟ ᱾ ᱟᱭᱢᱟ ᱟᱭᱢᱟ ᱨᱚᱝ ᱠᱚ ᱦᱟᱨᱟᱢ ᱠᱷᱟᱸ ᱠᱷᱚᱨᱚᱠ ᱠᱷᱚᱱ ᱡᱟᱱᱟᱜ ᱠᱚ ᱟᱞᱟᱫᱟ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱛᱮ ᱨᱮᱴ ᱴᱷᱟᱹᱣᱠᱟ ᱛᱮ ᱡᱚᱛᱟᱭ ᱦᱮᱸ ᱡᱚᱛᱮ ᱦᱚᱭᱚᱜ ᱠᱟᱱᱟ ᱾ ᱨᱤᱥᱟᱭᱠᱮᱞ ᱠᱟᱜᱚᱡ, ᱠᱚᱨᱩᱜᱮᱴᱮᱰ ᱠᱟᱜᱚᱡ ᱟᱨ ᱮᱞᱩᱢᱤᱱᱤᱭᱟᱢ ᱯᱚᱭᱮᱞ ᱵᱮᱜ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱮ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Zhen Hao E ᱛᱩᱠᱩ ᱠᱩᱴᱟ ᱠᱷᱚᱨᱚᱠ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Zhen Hao E ᱛᱩᱠᱩ ᱠᱩᱴᱟ ᱠᱷᱚᱨᱚᱠ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
- Dimensions & Packaging
- 28.5*21cm
20*30cm
20*36cm
23*40cm - Tags
- Dog food, Oriental style, Package Design, Cartoon Dog
- Production Technology
- Recycled paper, corrugated paper, aluminium foil bag.
- Design Challenge
- Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
- Research
- The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
- Inspiration
- This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
- Project Duration
- The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
- Operation Flow
- Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.
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