Qinjianguo ᱡᱟᱹᱛᱩ ᱜᱟᱰᱟ ᱯᱮᱠᱮᱡᱤᱝ by Dongcheng is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Qinjianguo ᱡᱟᱹᱛᱩ ᱜᱟᱰᱟ ᱯᱮᱠᱮᱡᱤᱝ
by Dongcheng
Client: Qinjianguo
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #128478The Design
About Qinjianguo ᱡᱟᱹᱛᱩ ᱜᱟᱰᱟ ᱯᱮᱠᱮᱡᱤᱝ
ᱠᱤᱸᱡᱤᱭᱟᱱᱜᱩᱣᱚ ᱠᱟᱱᱟ ᱮᱠᱲᱟ ᱰᱚᱸᱰᱟ ᱡᱟᱹᱛᱩ ᱜᱟᱰᱟ ᱞᱟᱹᱜᱤᱛ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱾ ᱱᱚᱶᱟ ᱯᱚᱱᱰᱮ ᱫᱟᱦᱚ ᱫᱟᱦᱚ ᱢᱚᱰ ᱠᱩᱲᱤ ᱦᱤᱴᱮ ᱛᱟᱦᱮᱸᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱚᱲᱟᱜ ᱫᱟᱨᱟᱢ ᱠᱟᱱᱟ ᱟᱨ ᱢᱤᱫ ᱫᱚᱦᱚ ᱠᱩᱲᱤ ᱨᱮ ᱢᱤᱫᱴᱟᱝ ᱨᱩᱛᱩ ᱨᱮ ᱡᱟᱹᱛᱩ ᱟᱹᱨᱭᱟ ᱟᱭᱮᱫᱟᱭ ᱾ ᱚᱱᱟ ᱦᱚᱲ ᱨᱮ ᱟᱹᱨᱟᱜ ᱠᱟᱱ ᱡᱟᱹᱛᱩ ᱰᱟᱦᱨᱮ ᱵᱟᱹᱲᱛᱤ ᱛᱟᱠᱚᱴ ᱠᱩᱞ ᱠᱚ ᱥᱚᱦᱚᱨᱟᱣᱟᱭ, ᱟᱨ ᱟᱛ ᱛᱮ ᱜᱩᱰᱟ ᱛᱮ ᱵᱟᱱᱟᱣ ᱦᱩᱭᱩᱜᱼᱟ ᱾ ᱰᱚᱸᱰᱟ ᱠᱚ ᱢᱟᱯᱛᱮ ᱠᱟᱱᱟ ᱑᱒᱐ ᱴᱮ ᱑᱒᱐ ᱴᱮ ᱑᱕᱐ ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱾ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱫᱟᱦᱚ ᱚᱜᱚᱱ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱫᱮᱠᱷᱟᱣ ᱪᱤᱱᱦᱟᱹ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱩᱵᱟᱲ ᱨᱮ ᱟᱵᱟᱜ, ᱡᱩᱲᱤ ᱨᱮ ᱡᱤᱨᱤ, ᱦᱮᱸᱰᱮ ᱨᱮ ᱪᱟᱥ ᱠᱟᱹᱢᱤ, ᱨᱟᱵᱟᱝ ᱨᱮ ᱪᱮᱰᱟᱨ ᱫᱟᱨᱮ ᱟᱨ ᱪᱟᱥ ᱠᱟᱢᱤᱭᱟᱹ ᱦᱚᱲ ᱠᱚ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱪᱤᱛᱟᱹᱨ ᱚᱜᱚᱱ ᱨᱮᱭᱟᱜ ᱨᱩᱛᱩ ᱠᱚ ᱫᱮᱠᱷᱟᱣᱮᱫᱟᱭ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Qinjianguo ᱡᱟᱹᱛᱩ ᱜᱟᱰᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Qinjianguo ᱡᱟᱹᱛᱩ ᱜᱟᱰᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.
- Dimensions & Packaging
- 120mm x 120mm x 150mm
- Tags
- Creative Yam powder packaging design
- Design Challenge
- How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?
- Research
- We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.
- Inspiration
- On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.
- Project Duration
- The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.
- Team Members
- Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU - Image Credits
- Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU
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