Sunboy Gift Box Sunboy ᱨᱮᱭᱟᱜ ᱪᱷᱚᱴᱟ ᱵᱟᱦᱟ ᱵᱤᱡᱽ (Sunflower Seed) ᱯᱮᱠᱮᱴ ᱠᱟᱴᱦᱟ by Tiger Pan is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Sunboy Gift Box Sunboy ᱨᱮᱭᱟᱜ ᱪᱷᱚᱴᱟ ᱵᱟᱦᱟ ᱵᱤᱡᱽ (Sunflower Seed) ᱯᱮᱠᱮᱴ ᱠᱟᱴᱦᱟ
by Tiger Pan
Client: Bayannaoer Sanpangdan Food Co., Ltd
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #130899The Design
About Sunboy Gift Box Sunboy ᱨᱮᱭᱟᱜ ᱪᱷᱚᱴᱟ ᱵᱟᱦᱟ ᱵᱤᱡᱽ (Sunflower Seed) ᱯᱮᱠᱮᱴ ᱠᱟᱴᱦᱟ
Sunboy ᱥᱮᱸᱴ ᱵᱚᱠᱥ ᱢᱮᱱᱟᱜᱼᱟ ᱮᱠᱦᱚᱱ ᱯᱮᱠᱮᱴ ᱠᱟᱴᱦᱟ ᱡᱟᱦᱟᱸ ᱪᱷᱚᱴᱟ ᱵᱟᱦᱟ ᱵᱤᱡᱽ ᱨᱮᱭᱟᱜ ᱡᱟᱣᱨᱟ ᱞᱟᱹᱜᱤᱛ ᱵᱮᱱᱟᱣ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱥᱮᱸᱴ ᱵᱚᱠᱥ ᱨᱮ ᱮᱠᱚᱱᱚᱢᱤᱠ ᱟᱠᱟᱨ ᱨᱮᱭᱟᱜ ᱞᱚᱦᱟ ᱴᱤᱱ ᱛᱟᱨᱟᱶ ᱢᱮᱱᱟᱜᱼᱟ ᱡᱟᱦᱟᱸ ᱫᱚᱦᱲᱟ ᱟᱨ ᱫᱚ ᱦᱮᱡ ᱮᱢ ᱞᱮᱠᱷᱟᱱ ᱯᱟᱱᱛᱮ ᱵᱮᱵᱷᱟᱨ ᱠᱚ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾ ᱵᱟᱦᱨᱮ ᱜᱮᱞ ᱵᱚᱠᱥ ᱫᱚ ᱠᱟᱲᱨᱮᱜᱮᱴᱮᱰ ᱠᱟᱜᱚᱡ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱪᱷᱟᱱᱪᱚ ᱨᱮᱭᱟᱜ ᱢᱚᱡᱽᱵᱩᱛ ᱠᱚ ᱮᱦᱚᱵ ᱮ ᱦᱚᱪᱚᱭᱟ ᱟᱨ ᱨᱤᱥᱟᱭᱠᱞᱤᱸᱜ ᱠᱚ ᱟᱹᱰᱤ ᱥᱚᱨᱮᱥ ᱮ ᱦᱚᱪᱚᱭᱟ ᱾ ᱡᱷᱤᱡᱽ ᱡᱷᱤᱡᱽ ᱨᱮᱭᱟᱜ ᱟᱠᱟᱨ ᱫᱚ ᱱᱟᱶᱟ ᱛᱮ ᱴᱷᱟᱹᱶᱟᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱠᱚ ᱛᱮ ᱵᱚᱠᱥ ᱫᱚ ᱡᱩᱲᱟᱹᱣ ᱟᱨ ᱵᱟᱭ ᱡᱩᱲᱟᱹᱣ ᱨᱮ ᱟᱹᱰᱤ ᱥᱚᱜᱮᱡ ᱠᱟᱱᱟ ᱾ ᱴᱤᱱ ᱠᱚ ᱟᱢᱟᱜ-ᱟᱢᱟᱜ ᱪᱮᱛᱟᱱ ᱛᱮ ᱡᱩᱲᱟᱹᱣ ᱮᱱᱟ ᱟᱨ ᱢᱤᱫ, ᱵᱟᱨ ᱟᱨ ᱠᱷᱚᱱ ᱯᱤᱲᱟᱹ ᱨᱮᱭᱟᱜ ᱢᱚᱰᱽᱭᱩᱞᱟᱨ ᱥᱮᱴ ᱛᱮᱭᱟᱨ ᱦᱩᱭᱩᱭᱟ, ᱡᱟᱦᱟᱸ ᱛᱮ ᱡᱟᱣᱨᱟ ᱨᱮᱭᱟᱜ ᱩᱫᱩᱜ ᱟᱠᱟᱨ ᱵᱟᱲᱟᱭ ᱮᱱᱟ ᱟᱨ ᱯᱟᱱᱛᱮ ᱦᱚᱪᱚ ᱮ ᱦᱩᱭᱩᱭᱟ ᱾ ᱪᱷᱟᱯᱟᱣ ᱠᱟᱱ ᱫᱩᱠᱩ ᱨᱮ ᱠᱟᱜᱚᱡ ᱠᱟᱴᱟ ᱛᱮ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱩᱭᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ Sunboy ᱚᱲᱚᱠ ᱫᱚ ᱪᱷᱚᱴᱟ ᱵᱟᱦᱟ ᱵᱤᱨᱟᱜ ᱨᱮ ᱦᱮᱰᱮ ᱟᱠᱟᱱ ᱧᱮᱞᱚᱜ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Sunboy Gift Box Sunboy ᱨᱮᱭᱟᱜ ᱪᱷᱚᱴᱟ ᱵᱟᱦᱟ ᱵᱤᱡᱽ (Sunflower Seed) ᱯᱮᱠᱮᱴ ᱠᱟᱴᱦᱟ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Sunboy Gift Box Sunboy ᱨᱮᱭᱟᱜ ᱪᱷᱚᱴᱟ ᱵᱟᱦᱟ ᱵᱤᱡᱽ (Sunflower Seed) ᱯᱮᱠᱮᱴ ᱠᱟᱴᱦᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique attribute is to redefine the opening structure of the outer packaging of sunflower seeds. Starting from the brand name, a vivid, interesting, and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. The scene shows the natural health, warmth, and high quality of brand products, and the shaping of character IP enhances the brand's intangible assets.
- Dimensions & Packaging
- Iron box: Width165mm x Depth165mm x Height66mm
Gift box: Width159mm x Depth451mm x Height200mm - Tags
- Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
- Production Technology
- The material of each cylinder box mainly uses an iron that can be reused. The gift box is made of corrugated paper which strengthens the structure and makes it easier to be recycled.
- Design Challenge
- To make a profound impression in consumers' mind, a brand's implication and its product's selling points must echo with on another when displayed on package. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
- Research
- We give the "Sunboy" brand a personalized spirit, and make the " Sunboy " relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. - Inspiration
- Sunboy is a well-known Chinese snack brand that focuses on Sunflower seed food. We give the "Sunboy" brand a personalized spirit, and make the "Sunboy" relaxed, happy, affectionate, and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
- Project Duration
- The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Qian Chi
Graphic Design: Jingwen Xiang
Illustration: Ping Yi
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Lei Peng - Image Credits
- Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu
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