Strong Tiger Strong Tiger by Tiger Pan is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Strong Tiger Strong Tiger
by Tiger Pan
Client: Beijing Shunxin Agriculture Holding Co., Ltd.
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #130958The Design
About Strong Tiger Strong Tiger
Strong Tiger комbah re ᱢᱤᱫ ᱢᱮᱴᱟᱜ-ᱫᱟᱨᱟᱭ ᱪᱤᱱ ᱵᱟᱭᱡᱤᱭᱩ (baijiu) ᱫᱚᱦᱚ ᱡᱚᱲᱟᱣ (packaging) ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟᱭ, ᱡᱟᱦᱟᱛ ᱪᱤᱱ ᱡᱩᱰᱤᱭᱟᱠ (Zodiac) ᱨᱮ "ᱛᱟᱨᱦᱟ ᱨᱮᱭᱟᱜ ᱵᱚᱪᱷᱚᱨ" ᱯᱟᱨᱚᱢ ᱛᱮᱭᱟᱨᱦᱚᱲ ᱠᱟᱱᱟᱭ ᱾ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱮ ᱡᱚᱫᱚ "ᱮᱠᱮ ᱩᱭᱨᱤᱡ ᱯᱟᱸᱴᱮ ᱟᱭᱚᱠᱟᱨ" ᱨᱮ ᱮᱴᱚᱴ ᱟᱠᱟᱱᱟᱭ, ᱡᱟᱦᱟᱛ ᱡᱟᱯᱟᱱ ᱨᱮᱭᱟᱜ ᱞᱟᱹᱲᱟᱭ ᱨᱮᱭᱟᱜ ᱨᱟᱡᱭᱚ ᱚᱠᱛᱚ ᱨᱮᱭᱟᱜ ᱮᱠ ᱥᱟᱢᱩᱨᱟᱭ (samurai) ᱴᱚᱯᱤ ᱠᱷᱚᱱ ᱯᱩᱨᱟᱹᱣ ᱚᱲᱟᱜ ᱠᱟᱱᱟᱭ ᱾ ᱴᱟᱴ ᱟᱨ ᱥᱤᱫᱟ ᱠᱷᱟᱴ ᱠᱚ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱠᱷᱮᱛ ᱟᱠᱟᱨ ᱛᱮᱭᱟᱨ ᱠᱟᱛᱮ ᱢᱤᱫ ᱟᱹᱰᱤ ᱤᱫᱤ ᱟᱨ ᱟᱡ ᱠᱟᱴᱟᱨ ᱮᱭᱟᱭ ᱾ ᱵᱚᱛᱚᱞ ᱫᱚ ᱠᱟᱸᱪ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨᱚᱜᱼᱟ, ᱡᱟᱦᱟᱛ ᱪᱮᱛᱟᱱ ᱨᱮ ᱪᱚᱠ ᱟᱨ ᱛᱮᱠᱥᱚᱪᱟᱨ ᱥᱮᱞᱮᱫ ᱮᱫ ᱮᱭᱟᱭ, ᱟᱨ ᱮᱴᱟᱜ ᱟᱡ ᱠᱷᱚᱱ ᱴᱷᱟᱴᱟᱨ ᱫᱚᱦᱚ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱚᱠᱴ ᱠᱮ ᱟᱞᱟᱫᱟ ᱠᱟᱛᱮ ᱫᱮᱠᱷᱟᱣᱟᱭ ᱾ ᱢᱤᱫ ᱪᱚᱠ ᱨᱚᱸᱜ ᱟᱨ ᱨᱤᱡᱴ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱠᱷᱚᱵᱚᱨ ᱞᱟᱭᱟᱩᱴ (layout) ᱠᱟᱴᱮᱡ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱛᱮ ᱠᱤᱨᱤᱸᱠᱚᱜᱟᱜ ᱠᱚᱲᱟ ᱠᱚ ᱥᱟᱸᱜᱮ ᱚᱨᱟᱜ ᱠᱷᱚᱱ ᱦᱮᱸ ᱚᱛᱟᱭ ᱠᱮ ᱡᱟᱱᱟᱣ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Strong Tiger Strong Tiger ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Strong Tiger Strong Tiger ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox.
- Dimensions & Packaging
- Width 71.5mm x depth 92.5mm x height 393mm
- Tags
- Chinese Baijiu, Calligraphy, Bottle, High End, Tiger Pan
- Production Technology
- The glass material will differentiate the Chinese Baijiu from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The strict control of color printing and number results in a good display of product's quality.
- Design Challenge
- The tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
- Research
- The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
- Inspiration
- Inspired by the Takeda Shingen samurai helmet during the Warring States Period in Japan, the tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. The sharp straight line of the body conveys a tough carcass and the uncompromising spirit of a tiger; an unyielding attitude held by NiuLanShan.
- Project Duration
- The project lasts 2 months, designed in Shenzhen and produced in Beijing.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Team Members
- Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Chao Ma
Technical Direction: Zhangkun Xie - Image Credits
- Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan
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