Agilis Design Graphic Design ᱨᱮᱱᱟᱜ Unique Me ᱭᱩᱱᱤᱠ ᱢᱤ (ᱟᱛᱟᱝ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ) ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Unique Me ᱭᱩᱱᱤᱠ ᱢᱤ (ᱟᱛᱟᱝ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ)
Agilis Design Graphic Design ᱞᱮᱠᱟᱛᱮ
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#131506 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Unique Me ᱭᱩᱱᱤᱠ ᱢᱤ (ᱟᱛᱟᱝ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ) ᱵᱟᱵᱚᱛ ᱛᱮ
ᱭᱩᱱᱤᱠ ᱢᱤ ᱢᱮᱱᱠ ᱤᱫᱤ ᱠᱟᱜᱚᱡ ᱨᱮᱭᱟᱜ ᱠᱟᱨᱴᱚᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱱᱟᱶᱟ ᱟᱛᱟᱝ ᱞᱟᱜᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱱᱚᱶᱟ ᱵᱟᱵᱚᱛ ᱨᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱡᱮ ᱫᱩᱱᱤᱭᱟᱹ ᱨᱮ ᱵᱟᱨ ᱦᱚᱲ ᱵᱟᱭ ᱢᱤᱫ ᱞᱮᱠᱟᱱ, ᱚᱠᱟ ᱡᱚᱛᱚ ᱫᱤᱠᱦᱚᱭ, ᱵᱩᱡᱷᱟᱹᱣ, ᱥᱩᱵᱷᱟᱣ ᱟᱨ ᱦᱮᱥᱟᱨ ᱨᱮ ᱦᱟᱛᱟᱣᱚᱜᱼᱟ ᱾ ᱦᱟᱛ ᱠᱟᱛᱷᱭᱟᱹ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱟᱛᱟᱝ ᱠᱚᱨᱮ ᱚᱲᱚᱠ ᱚᱲᱚᱠ ᱪᱮᱦᱨᱟᱹ ᱮᱢ ᱦᱟᱛᱟᱣ ᱟᱭᱠᱟᱱᱟ, ᱟᱨ ᱮᱱᱮᱢ ᱠᱚ ᱢᱤᱫ ᱦᱚᱲ ᱠᱚᱨᱮ ᱡᱚᱠᱚ ᱡᱚᱛᱚ ᱠᱚ ᱛᱩᱞ ᱠᱟᱛᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱱᱟᱶᱟ ᱚᱛ ᱨᱚᱝ ᱟᱨ ᱠᱷᱟᱹᱞᱤ ᱞᱮᱭᱟᱟᱩᱴ ᱱᱚᱶᱟ ᱚᱪᱚᱜ ᱛᱮ ᱜᱚᱲᱚ ᱮᱢᱚᱜᱼᱟ ᱾ ᱪᱟᱭᱱᱟ ᱨᱮᱭᱟᱜ ᱱᱟᱶᱟ ᱦᱟᱴ ᱟᱢᱮ ᱴᱟᱠᱟ ᱴᱟᱠᱟ ᱠᱟᱛᱮ ᱠᱩᱨᱩᱢᱩᱴᱩᱭ ᱠᱟᱱᱟ, ᱟᱨ ᱫᱚᱦᱲᱟ ᱠᱚ ᱵᱟᱛᱦᱟᱨ ᱛᱮ ᱮᱱᱮᱢ ᱨᱮᱭᱟᱜ ᱚᱛ ᱪᱮᱦᱨᱟᱹ ᱟᱨᱵᱟᱝ ᱠᱷᱮᱛ ᱨᱮᱭᱟᱜ ᱫᱮᱠᱷᱟᱣ ᱠᱚ ᱯᱟᱪᱷᱟᱣ ᱠᱚᱭᱟ ᱾ ᱭᱩᱱᱤᱠ ᱢᱤ ᱱᱚᱶᱟ ᱛᱮ ᱟᱞᱟᱫᱟ ᱦᱩᱭ ᱞᱟᱜᱤᱫ ᱟᱨ ᱠᱚᱸᱴᱟᱠ ᱠᱚ ᱥᱟᱶ ᱥᱮᱱᱮᱡ ᱨᱮᱭᱟᱜ ᱡᱩᱲᱟᱹᱣ ᱛᱮᱭᱟᱨ ᱛᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Unique Me ᱭᱩᱱᱤᱠ ᱢᱤ (ᱟᱛᱟᱝ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ) ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Unique Me ᱭᱩᱱᱤᱠ ᱢᱤ (ᱟᱛᱟᱝ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- We built up an emotional connection with the customer through the use of the hand-drawn emoji-like grape illustrations, fresh color palettes, and pure layout.
- ᱴᱮᱜ ᱠᱚ
- Grapes, Fruit, Design, Creative, Packaging, Illustration, China, Shenzhen
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Paper Carton
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Though the fresh fruit market is highly competitive in China, is full of packaging with some plain photos and illustrations picturing the fruit or farm landscape. So we need to think of a way to stand out from these.
- ᱯᱨᱮᱨᱚᱱᱟ
- We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness, we came up with an idea to think of the grapes as people through the use of hand-drawn emoji-like illustrations.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in April 2020 and finished in May 2010 in Shenzhen, China, and was on sale in the Chinese market in Jun 2010.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other.
For showcasing the uniqueness and specialness of this kind of grapes and built up an emotional connection with customers, we came up with an idea to think of the fruit as people through the use of hand-drawn emoji-like illustrations. - ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Designer: Yanxing Lai
Designer: Shixian Qiu
3D Rendering: Kai Chen
Creative Director: VJ Pan - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Photo Credit: Guibin Ji
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
