BeeHacchee Tart Packaging by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
BeeHacchee Tart Packaging
Client: Kiyomasa Seika Co.
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #131615The Design
About BeeHacchee Tart Packaging
BeeHacchee sengel do honey cheese tart reyaʼ lagit ek̕ packaging design kanae. Boks̕ do hexagonal lekhae ek̕a ar mahu ghar (beehive) tuluc̕ ked̕a, mahu concept reyaʼ najar rup em̕ ked̕a. Package do miad̕ tukui cardboard khon bena akan a, ar 224 mm width, 195 mm depth ar 44 mm height mente rahaa. Kraft paper reak̕ ete casual ar sahaj impression em̕ ka, ar surface re print akan pandum border ete contrast sedae ket̕aea. Kraft paper re pandum print seneʼ okoye muskil kanae, cakhna rang do paper re jomoʼ kana, one lagit̕ ek̕ khub kushiar printing partner-ko bharti ked̕a jate maksad hoyoʼ okoy result nam dareaʼ.
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
BeeHacchee Tart Packaging ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ BeeHacchee Tart Packaging ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
- Dimensions & Packaging
- Cardboard package / Width 224mm x Depth 195mm x Height 44mm
- Tags
- Package, cardboard, kraft paper, hexagon, sweets, cake
- Production Technology
- The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
- Design Challenge
- In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
- Research
- In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
- Inspiration
- Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
- Project Duration
- A project commissioned and produced by Kiyomasa Seika Co. in 2021.
- Operation Flow
- This package is made of a single piece of cardboard.
- Patents
- Copyrights belong to Shingo Furusho.
- Team Members
- Paper container manufacturing:KURAOKA PACKAGING SERVICE
- Image Credits
- Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.
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