Chick Coin ᱪᱤᱠ ᱠᱚᱭᱤᱱ by Jp Space Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱪᱞᱚᱪᱤᱛᱨ Competition Category.
ᱠᱟᱥᱟᱪᱞᱚᱪᱤᱛᱨ· 2022
Chick Coin ᱪᱤᱠ ᱠᱚᱭᱤᱱ
Client: JP SPACE Studio
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱪᱞᱚᱪᱤᱛᱨ Category
Verified Award Winner
Verify Award Status for #133031The Design
About Chick Coin ᱪᱤᱠ ᱠᱚᱭᱤᱱ
ᱪᱤᱠ ᱠᱚᱭᱤᱱ ᱛᱟᱭᱣᱟᱱ ᱨᱮᱭᱟᱜ ᱮᱴᱟᱜ ᱥᱟᱨᱤ ᱪᱟᱠᱨᱤ ᱵᱟᱱᱟᱨ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱠᱮᱨᱮ ᱛᱮ ᱵᱟᱹᱱᱟᱭ ᱮᱱᱟ ᱚᱠᱟ ᱮᱴᱟᱜ ᱚᱠᱟᱴᱮ ᱴᱟᱠᱟ ᱜᱟᱲᱟᱭ ᱡᱟᱭᱜᱟ ᱨᱮ ᱡᱟᱭᱛᱮ ᱠᱟᱱᱟᱭ ᱟᱨ ᱟᱭᱢᱟ ᱠᱚ ᱮᱴᱟᱜ ᱵᱟᱲᱟᱭ ᱠᱚᱨᱮ ᱡᱟᱭᱜᱟ ᱮᱢᱚᱜ ᱠᱟᱱᱟᱭ ᱾ ᱱᱚᱶᱟ ᱪᱤᱛᱨᱚᱸ (film) ᱪᱚᱲᱟᱸ ᱥᱮᱠᱮᱱᱰ ᱠᱚ ᱨᱮ ᱯᱩᱨᱟᱹ ᱦᱟᱭ ᱰᱮᱯᱤᱱᱤᱥᱚᱱ ᱥᱟᱡᱟᱣ ᱛᱮ ᱪᱚᱸᱦᱟ ᱯᱚᱲᱦᱟ ᱯᱷᱨᱮᱢ ᱯᱟᱨ ᱥᱮᱠᱮᱱᱰ ᱦᱟᱨᱟ ᱪᱟᱞᱟᱜ ᱠᱟᱱᱟ ᱾ ᱵᱟᱨ ᱠᱚ ᱵᱨᱮᱸᱰ ᱪᱟᱨᱤᱴᱚᱨ ᱴᱮᱞᱤᱣᱤᱥᱚᱱ ᱨᱮ ᱮᱴᱟᱜ ᱪᱟᱠᱨᱤ ᱫᱚ ᱴᱚᱠᱟ ᱨᱮᱭᱟᱜ ᱠᱟᱹᱴ ᱴᱮᱱᱚᱲ ᱟᱛ ᱠᱚ ᱧᱮᱞ ᱮᱫᱟᱭ ᱾ ᱚᱠᱚᱭ ᱡᱟᱫᱩ ᱴᱟᱠᱟ ᱯᱚᱛᱞᱚᱡ ᱫᱚ ᱪᱟᱨᱤᱴᱚᱨ ᱠᱚ ᱨᱮ ᱡᱟᱭᱛᱮ ᱠᱟᱛᱮ ᱛᱮᱞᱟᱹ ᱚᱠᱟᱴᱮ ᱵᱟᱰᱟᱭ ᱟᱨ ᱨᱟᱹᱥᱠᱟ ᱡᱚᱛᱚᱱ ᱵᱟᱲᱟᱭ ᱠᱚᱨᱮ ᱮᱢ ᱮᱫᱟᱭ, ᱟᱨ ᱦᱚᱸᱭᱮ ᱦᱟᱦᱟᱲᱟ ᱡᱚᱛᱚᱱ ᱫᱚ ᱦᱚᱸ ᱵᱚᱫᱚᱞᱞ ᱚᱠᱟᱭ ᱾ ᱱᱚᱶᱟ ᱮᱴᱟᱜ (animation) ᱫᱚ ᱛᱤ ᱪᱤᱛᱟᱹᱨ ᱟᱨ ᱰᱤᱡᱤᱴᱟᱞ ᱪᱤᱛᱟᱹᱨ ᱟᱨ ᱠᱚᱢᱯᱚᱡᱤᱴᱤᱸᱜ ᱥᱚᱯᱴᱣᱮᱨ ᱛᱮ ᱡᱩᱲᱟᱹᱣ ᱠᱟᱛᱮ ᱵᱮᱲᱟᱭ ᱮᱱᱟ ᱾ ᱦᱟᱥᱤ ᱠᱟᱛᱷᱟ ᱟᱨ ᱧᱮᱞᱚᱜ ᱛᱟᱦᱮᱸ ᱠᱚ ᱫᱚ ᱮᱴᱟᱜ ᱵᱨᱮᱸᱰ ᱠᱚ ᱮᱴᱟᱜ ᱦᱟᱲᱟᱢ ᱦᱮᱸᱰᱮ ᱠᱚ ᱥᱟᱞᱟᱜ ᱡᱚᱲᱟᱣ ᱠᱟᱛᱮ ᱦᱩᱭ ᱠᱟᱱᱟᱭ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Chick Coin ᱪᱤᱠ ᱠᱚᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Chick Coin ᱪᱤᱠ ᱠᱚᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Chickpt is one of the largest part-time job matching platform for students in Taiwan. Through the cute and humorous advertisement, Aim to bridge the distance between the brand and the young generations in addition to developing the brand charm. Viewers could enjoy the splendid visual effects and amusing plot and embark on the fantasy journey.
- Dimensions & Packaging
- 1920 x 1080px（FHD） / 40s / 24fps
- Tags
- Animation, Illustration, Motion, Money, 2D, Advertising
- Production Technology
- Manual draw and graphic software like Photoshop, Illustrator, After Effects, Clip studio, RoughAnimator, procreate.
- Design Challenge
- While working on this project, put a lot of effort and spent a lot of time on how to use the visual metaphor while making the film looks smoothly.
- Research
- First studied the core value of the brand then developed plot by what will target audience be drawn to. Wrote the title song as well to strengthen the brand charm and to build the cohesiveness of audience.
- Inspiration
- The two charismatic brand character starred in video. Through the metaphor on the TV screen, the two feels and understands the financial difficulties of students. However, the magic coin slot twist makes the characters get into the carefree and jolly world, which implies platform solves all the financial issues student generation got. In the end, the real world changes as well.
- Project Duration
- The project kick-off was on July 21th 2021 in Taiwan and final delivery of this video/version was on November 18th 2021 in Taiwan.
- Operation Flow
- It's a video with no interaction or special operative instructions.
- Team Members
- Director： Chen-Han Chiang
Producer：Sunkaikai
Art Director：Hsuan-Yu Hsu
Ideation：Jiang Jiang, Sunkaikai, Hsuan-Yu Hsu, Both Li, Hobei
Storyboard：Hobei
Graphic Design：Both Li
Lead Motion Design：Hobei
Motion Design：Yi Hsuan, Lin
Lead Cel-Animator：Both Li
Cel-Animator：TJ Wang, kokko lin
Singing：Apay Chi, Ping Hsu
Lyrics：Apay Chi
Composer：Apay Chi
Music production：Ping Hsu - Image Credits
- All images and video were developed by the full team at JP SPACE Studio. There are no specific credits for individual content.
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