Qiong Niang Baijiu ᱯᱮᱠᱮᱡᱤᱝ by Evan Chen, Lei Zhang and Tian Dong is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Qiong Niang Baijiu ᱯᱮᱠᱮᱡᱤᱝ
by Evan Chen, Lei Zhang and Tian Dong
Client: Lascaux Design Institute Inc.
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #133243The Design
About Qiong Niang Baijiu ᱯᱮᱠᱮᱡᱤᱝ
ᱩᱱᱠᱩ ᱜᱷᱚᱱᱴᱟ ᱟᱨ ᱰᱷᱳᱞ ᱴᱟᱣᱟᱨ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱠᱤᱭᱳᱝᱞᱟᱭ ᱨᱮᱱᱟᱜ ᱥᱚᱝ ᱥᱚᱛᱮ ᱩᱫᱩᱜᱚᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱠᱤᱭᱳᱝᱞᱟᱭ ᱨᱮᱱᱟᱜ ᱱᱚᱠᱥᱟ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮᱱᱟᱜ ᱢᱩᱬᱩᱛ ᱪᱤᱛᱟᱹᱨ ᱨᱮ ᱥᱮᱞᱮᱫ ᱠᱮᱫᱼᱟ ᱚᱠᱚᱭ ᱟᱵᱽᱥᱴᱨᱟᱠᱴ ᱜᱨᱟᱯᱷᱤᱠᱥ ᱞᱮᱠᱟᱛᱮ ᱚᱞ ᱠᱟᱛᱮ᱾ ᱠᱤᱭᱳᱝᱞᱟᱭ ᱨᱮᱱᱟᱜ ᱢᱟᱨᱟᱝ ᱵᱩᱨᱩ ᱠᱚ ᱫᱚ ᱠᱤᱭᱳᱝᱞᱟᱭ ᱨᱮᱱ ᱦᱚᱲ ᱟᱨ ᱞᱟᱠᱪᱟᱨ ᱠᱚ ᱦᱟᱨᱟ ᱵᱩᱨᱩ ᱠᱮᱫ ᱠᱚᱣᱟ ᱟᱨ ᱠᱤᱭᱳᱝᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱞᱟᱹᱠᱛᱤᱭᱟᱱ ᱢᱟᱫᱷᱚᱢ ᱠᱟᱱᱟ᱾ ᱩᱱᱠᱩᱣᱟᱜ ᱵᱚᱛᱚᱞ ᱞᱮᱵᱮᱞ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ, ᱟᱵᱽᱥᱴᱨᱟᱠᱴ ᱜᱨᱟᱯᱷᱤᱠᱥ ᱠᱚ ᱫᱚ ᱯᱟᱛᱚᱞ ᱵᱤᱥᱮᱥ ᱠᱟᱜᱚᱡᱽ ᱨᱮ ᱵᱟᱨ ᱫᱷᱟᱣ ᱥᱩᱯᱚᱨᱤᱢᱯᱚᱡᱽ ᱦᱩᱭ ᱟᱠᱟᱱᱟ, ᱵᱚᱛᱚᱞ ᱟᱨ ᱫᱟᱹᱠᱟ ᱤᱱᱰᱟᱥᱴᱨᱤ ᱞᱮᱠᱟᱛᱮ ᱩᱡᱟᱹᱲ ᱪᱷᱟᱹᱱᱤ ᱠᱟᱛᱮ ᱠᱤᱭᱳᱝᱞᱟᱭ ᱨᱮᱱᱟᱜ ᱴᱤᱭᱟᱱᱴᱟᱭ ᱵᱩᱨᱩ ᱠᱚᱣᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱛᱮᱭᱟᱨᱚᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱥᱩᱯᱚᱨᱤᱢᱯᱚᱡᱽ ᱠᱟᱛᱮ ᱱᱚᱶᱟ ᱥᱟᱶᱦᱮᱫᱤᱭᱟᱹ ᱵᱷᱟᱨ ᱮ ᱥᱮᱞᱮᱫ ᱮᱫᱼᱟ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Qiong Niang Baijiu ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Qiong Niang Baijiu ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Qiong wine, a National Geographical Indication product of China. The local mountain, water and climate conditions, situated at the eastern foot of the Hengduan Mountains, have created a cliff valley microclimate - the air is warm and humid with little flow, which is conducive to the reproduction of winemaking micro-organisms, and the local glacial meltwater, rich in potassium and strontium, is a raw material for winemaking, this wine is soft and mellow, sweet and refreshing.
- Dimensions & Packaging
- The size is 210mm*80mm*80mm。
- Tags
- logo,packaging,illustrations,graphics,aggs,Lascaux Design,baijiu
- Production Technology
- The abstract graphic representation of Qionglai's layered mountains is repeatedly overlaid using thin special paper, with light filtering through the bottle and the wine industry to create the image of Qionglai's local Tiantai Mountains, and the overlap also adds to its cultural weight.
- Design Challenge
- Thickness considerations for layers of paper are complex and they need to address the issue of print and whether the paper thickness is translucent.
- Research
- The mountains of Qionglai have nurtured the people and culture of Qionglai, and are carriers of Qionglai. The Qionglai Bell and Drum Tower, the Hulan Pagoda and the map of Qionglai are abstractly drawn and incorporated into the main image of the packaging. The victory of the mountains is as much about the mountains as it is about the water.
- Inspiration
- The mountains are as much about the water as they are about the mountains; the mountains in Qionglai nurture the people and culture of Qionglai, and are an carrier of Qionglai. The abstract graphics are repeatedly overlapped using thin special paper, and the light shines through the bottle and the wine industry, creating the image of Qionglai's local Tiantai Mountains, and the overlap adds to its cultural weight.
- Project Duration
- This project is being completed in Suzhou and is due to be completed in October 2021.
- Operation Flow
- When the consumer touches the bottle, the layers of the label have a special texture and feel of texture.
- Team Members
- LeiZhang
EvanChen
TianDong
ZimingGuo
SuhengYao
FanZhang
MinFang
ZhaohuiYang
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