Shengming Shijia Primary Function: ᱪᱟ ᱫᱟᱱ ᱵᱟᱠᱥᱟ by Hangzhou Xianlin Tea Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Shengming Shijia Primary Function: ᱪᱟ ᱫᱟᱱ ᱵᱟᱠᱥᱟ
by Hangzhou Xianlin Tea Co., Ltd.
Client: Hangzhou Xianlin Tea Co., Ltd.
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #133573The Design
About Shengming Shijia Primary Function: ᱪᱟ ᱫᱟᱱ ᱵᱟᱠᱥᱟ
Book Text: ᱥᱮᱝᱢᱤᱝ ᱥᱤᱡᱤᱭᱟ ᱫᱚ ᱢᱤᱫ ᱪᱟ ᱫᱟᱱ ᱵᱟᱠᱥᱟ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱪᱟ ᱠᱟᱞᱪᱟᱨ ᱥᱟᱶ ᱢᱮᱥᱟ ᱟᱠᱟᱱ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱫᱟᱸᱲᱮ ᱫᱮᱠᱷᱟᱣ ᱢᱮᱭᱟ᱾ ᱵᱟᱦᱨᱮᱭᱟᱜ ᱵᱟᱠᱥᱟ ᱫᱚ "Three Pools Mirroring the Moon" ᱞᱮᱠᱟᱛᱮ ᱵᱟᱰᱟᱭ ᱮᱱ ᱫᱟᱸᱲᱮ ᱟᱨ ᱦᱚᱨ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱠᱟᱜᱚᱡᱽ ᱛᱮ ᱪᱷᱟᱯᱟᱹ ᱟᱨ ᱥᱴᱟᱢᱯᱤᱝ ᱠᱟᱹᱢᱤ ᱛᱮᱠᱱᱤᱠ ᱛᱮ᱾ ᱢᱩᱬᱩᱛ ᱨᱚᱝ ᱫᱚ ᱥᱤᱭᱟᱦᱤ ᱞᱤᱞ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱧᱤᱫᱟᱹ ᱨᱮᱭᱟᱜ ᱢᱚᱱᱮ ᱟᱜᱩ ᱮᱫᱟᱭ᱾ ᱵᱟᱦᱨᱮᱭᱟᱜ ᱵᱟᱠᱥᱟ ᱨᱮᱭᱟᱜ ᱵᱟᱨ ᱠᱷᱟᱹᱞᱤ ᱟᱫᱷᱟᱹ ᱫᱚ ᱞᱮᱯᱲᱟᱣ ᱠᱟᱛᱮᱫ ᱚᱠᱛᱚ ᱨᱮ ᱯᱩᱨᱟᱹ ᱪᱟᱸᱫᱚ ᱛᱮᱭᱟᱨᱚᱜᱼᱟ ᱚᱠᱟᱨᱮ ᱯᱮᱠᱮᱡᱽ ᱟᱞᱚᱢ ᱡᱷᱤᱡ ᱮᱫ ᱠᱷᱟᱱ᱾ ᱵᱟᱦᱨᱮᱭᱟᱜ ᱵᱟᱠᱥᱟ ᱫᱚ ᱵᱟᱨ ᱥᱮᱨᱢᱟ ᱠᱷᱚᱱ ᱚᱰᱚᱠᱚᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱵᱷᱤᱛᱨᱤ ᱵᱟᱠᱥᱟ ᱨᱮ ᱥᱩᱦᱤ ᱛᱮ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱ ᱜᱚᱞ ᱪᱟᱸᱫᱚ ᱪᱷᱟᱯᱟᱹ ᱠᱚ ᱫᱮᱠᱷᱟᱣ ᱮᱫᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱢᱤᱫ ᱱᱟᱸᱢᱟᱹ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱫᱟᱸᱲᱮ ᱟᱨ ᱪᱟ ᱧᱩ ᱨᱮᱭᱟᱜ ᱨᱟᱲᱟ ᱢᱚᱱᱮ ᱥᱟᱶ ᱡᱳᱰᱚᱭ ᱮᱫᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Shengming Shijia Primary Function: ᱪᱟ ᱫᱟᱱ ᱵᱟᱠᱥᱟ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Shengming Shijia Primary Function: ᱪᱟ ᱫᱟᱱ ᱵᱟᱠᱥᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
- Production Technology
- It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
- Design Challenge
- How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
- Research
- A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
- Inspiration
- In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
- Project Duration
- In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
- Operation Flow
- There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.
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