Pindao Tiancheng ᱡᱟᱸᱦᱟᱹᱲ ᱯᱟᱠᱮᱡᱤᱝ by Jun Li is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Pindao Tiancheng ᱡᱟᱸᱦᱟᱹᱲ ᱯᱟᱠᱮᱡᱤᱝ
by Jun Li
Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #133730The Design
About Pindao Tiancheng ᱡᱟᱸᱦᱟᱹᱲ ᱯᱟᱠᱮᱡᱤᱝ
ᱯᱤᱸᱰᱟᱳ ᱛᱭᱟᱸᱪᱮᱸᱜ ᱢᱮᱱᱟᱜ ᱠᱟᱱᱟ ᱢᱤᱫ ᱡᱟᱸᱦᱟᱹᱲ ᱵᱽᱨᱟᱸᱰ ᱨᱮᱱ ᱯᱟᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ, ᱚᱱᱟ ᱛᱟᱳ ᱫᱷᱚᱨᱚᱢ ᱨᱮᱱ ᱢᱟᱪᱷᱟ ᱨᱮ ᱛᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱜᱮᱞᱟᱥ ᱵᱚᱛᱚᱞ ᱟᱠᱟᱨ ᱫᱚ ᱫᱚ ᱮ ᱮᱞ ᱱᱟᱢᱵᱚᱨ ᱚᱠᱛᱚ ᱨᱮ ᱛᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱛᱟᱳ ᱫᱷᱚᱨᱚᱢ ᱨᱮᱱ ᱵᱮᱵᱷᱟᱨ ᱛᱮ ᱴᱚᱴᱨᱟ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱨᱮ ᱢᱤᱫ ᱠᱷᱚᱱ ᱡᱚᱛᱚ ᱡᱤᱱᱤᱥ ᱠᱚ ᱚᱲᱟᱠ ᱟᱠᱟᱫᱼᱟ ᱾ ᱱᱤᱛᱚᱜ ᱟᱠᱟᱨ ᱨᱮᱭᱟᱜ ᱵᱟᱵᱚᱛ ᱫᱚ ᱵᱽᱨᱟᱸᱰ ᱥᱚᱸᱥᱠᱟᱨ ᱟᱨ ᱡᱤᱱᱤᱥ ᱫᱚ ᱥᱚᱦᱚᱡ ᱛᱮ ᱪᱤᱱᱦᱟ ᱦᱩᱭ ᱦᱚᱸ ᱠᱟᱱᱟ ᱾ ᱜᱮᱞᱟᱥ ᱵᱚᱛᱚᱞ ᱨᱮ ᱨᱚᱝ ᱥᱯᱨᱮ ᱮᱢᱟᱠᱟᱱᱟ ᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱩᱯᱨᱤᱢ ᱨᱮ ᱵᱮᱠ ᱠᱟᱛᱮ ᱴᱷᱮᱢᱟᱠᱟᱱᱟ ᱾ ᱵᱚᱠᱥ ᱫᱚ ᱚᱠᱟ ᱠᱟᱜᱚᱡ ᱛᱮ ᱛᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱚᱱᱟ ᱨᱮ ᱵᱨᱚᱸᱡᱤᱝ ᱟᱨ ᱮᱢᱵᱚᱥᱤᱝ ᱢᱮᱱᱟᱜᱼᱟ, ᱟᱨ ᱢᱟᱯ ᱫᱚ ᱑᱕᱐ ᱴᱮ ᱑᱒᱐ ᱴᱮ ᱓᱐᱐ ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ ᱾ ᱵᱚᱠᱥ ᱫᱚ ᱡᱟᱸᱛᱟ ᱠᱷᱚᱱ ᱡᱷᱤᱡ ᱦᱩᱭ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱥᱚᱦᱚᱡ ᱛᱮ ᱫᱮᱠᱷᱟᱣ ᱦᱩᱭ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱛᱮ ᱛᱟᱭᱚᱢ ᱨᱮ, ᱵᱚᱛᱚᱞ ᱫᱚ ᱢᱤᱫ ᱯᱷᱩᱞᱰᱟᱱᱤ ᱥᱮ ᱥᱭᱚᱡᱟᱣᱴ ᱚᱠᱛᱚ ᱛᱮ ᱦᱚᱸ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Pindao Tiancheng ᱡᱟᱸᱦᱟᱹᱲ ᱯᱟᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Pindao Tiancheng ᱡᱟᱸᱦᱟᱹᱲ ᱯᱟᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The creative design revolves around the oriental "Tao" culture, Dao produces one, one life two, two produces three, and three produces everything. In Taoist culture, Tao is the root of everything; it contains everything in the universe. According to Daoshengyi's theory, creativity expresses the Taoist thought of mixing everything into one through the bottle-shaped design as a number "1". The design language that uses the avenue to the simplicity， reflects the brand connotation 。
- Dimensions & Packaging
- The size of the box is 150mm X 120mm X H300mm, and the box is opened from the side.
- Tags
- Taoist Culture，Simplicity, Differentiation
- Production Technology
- The glass bottle is sprayed with color and the pattern is baked, and the box is bronzed with special paper to hit the convex.
- Design Challenge
- It took us a long time to conquer through the excavation and reflection of the "Tao" culture.
- Research
- Achieved to reflect the connotation of brand culture, enhance the sense of value of the product, and increase sales.highlighting the brand culture, making it easy for consumers to remember, saving consumers the time and cost of choosing products,
- Inspiration
- The bottle shape designed with the number "1" not only reflects Taoist culture but also highlights the core selling point of the product.reflects the brand connotation of Pindao Tiancheng Liquor. highly differentiated and aesthetic, which attracts consumers.The bottle shape the concept of Daoshengyi and resonates.The bottle is very beautiful and can be used as a holiday decoration or as a vase after use.
- Project Duration
- The project started in January 2021 and will be completed in April 2021.
- Operation Flow
- The box is opened from the side for easy display.The box is simple, easy to open, and easy to produce.low cost, high value, and a good product experience.
- Team Members
- Jun Li
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