Dahan Guanfang Liquor Packaging (ᱡᱟᱹᱶᱟᱭ ᱯᱮᱴᱟᱹᱣ) by Lijuan Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Dahan Guanfang Liquor Packaging (ᱡᱟᱹᱶᱟᱭ ᱯᱮᱴᱟᱹᱣ)
by Lijuan Zhang
Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #133746The Design
About Dahan Guanfang Liquor Packaging (ᱡᱟᱹᱶᱟᱭ ᱯᱮᱴᱟᱹᱣ)
ᱫᱟᱦᱟᱱ ᱜᱩᱣᱟᱱᱯᱷᱟᱝ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱡᱟᱹᱶᱟᱭ ᱯᱮᱴᱟᱹᱣ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚᱴᱮ, ᱡᱟᱦᱟᱸ ᱪᱤᱱᱟ ᱨᱮᱭᱟᱜ ᱦᱟᱱ ᱫᱚᱭᱱᱟᱥᱴᱤ ᱠᱷᱚᱱ ᱟᱨᱩ ᱮᱱᱟ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱯᱚᱴᱚᱢ ᱨᱮᱭᱟᱜ ᱚᱛᱟ ᱠᱚ ᱥᱟᱢᱨᱟᱴ ᱡᱮᱰ ᱢᱩᱫᱨᱟ (ᱡᱮᱰ ᱥᱤᱞ) ᱞᱮᱠᱟᱛᱮ ᱨᱩᱯ ᱮᱢ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱱ ᱴᱨᱮᱰᱤᱥᱚᱱᱟᱞ ᱴᱷᱟᱨᱮ ᱟᱨᱩ ᱟᱠᱩᱨ ᱨᱮᱭᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱠᱟᱱᱟ ᱾ ᱵᱚᱠᱥᱚ ᱨᱮᱭᱟᱜ ᱥᱟᱢᱩᱠᱟ ᱠᱷᱟᱴᱷᱟ ᱠᱟᱱᱟ, ᱟᱨᱩ ᱯᱮᱴᱟᱹᱣ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱷᱩᱞᱤ ᱠᱟᱛᱮ ᱢᱤᱫ ᱵᱤᱥᱛᱟᱨ ᱫᱩᱠᱩ ᱩᱫᱩᱜ ᱮᱫᱟᱭ ᱾ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱪᱤᱱᱟ ᱨᱮᱭᱟᱜ ᱯᱩᱱ ᱨᱚᱠᱷᱚᱠᱚᱣᱟᱲ ᱡᱟᱱᱣᱟᱨ ᱠᱚ - ᱠᱤᱝᱞᱚᱝ, ᱯᱩᱨᱮᱫ ᱠᱩᱞᱟ, ᱥᱩᱡᱟᱠᱩ ᱟᱨᱩ ᱥᱩᱭᱟᱱᱣᱩ - ᱥᱟᱶᱛᱮ ᱦᱟᱱ ᱫᱚᱭᱱᱟᱥᱴᱤ ᱨᱮᱭᱟᱜ ᱱᱟᱢ ᱠᱟᱱ ᱠᱟᱹᱢᱤ ᱠᱚ ᱦᱮᱴᱟ ᱮᱫᱟᱭ ᱾ ᱵᱚᱛᱚᱞ ᱪᱮᱨᱟᱢᱤᱠ ᱟᱨ ᱥᱚᱱᱟ ᱨᱩᱯ ᱠᱟᱛᱮ ᱴᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱚᱛᱟ ᱥᱚᱱᱟ ᱨᱚᱝ ᱯᱞᱟᱥᱴᱤᱠ ᱠᱟᱱᱟ, ᱟᱨᱩ ᱵᱚᱠᱥᱚ ᱵᱨᱚᱱᱡᱤᱝ ᱠᱟᱛᱮ ᱥᱟᱡᱟᱣ ᱠᱟᱱᱟ ᱾ ᱥᱤᱛᱟᱹᱨ ᱵᱚᱠᱥᱚ ᱵᱚᱛᱚᱞ ᱠᱚ ᱨᱚᱠᱷᱟ ᱮᱫᱟᱭ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Dahan Guanfang Liquor Packaging (ᱡᱟᱹᱶᱟᱭ ᱯᱮᱴᱟᱹᱣ) ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Dahan Guanfang Liquor Packaging (ᱡᱟᱹᱶᱟᱭ ᱯᱮᱴᱟᱹᱣ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Design passed combining the imperial seal culture with the Han dragon culture, which is a symbol of power and status; Use the bottle cap seal as the creative point, and open the package from simple to complex; The front of the package is simple. After the package is opened, the illustration design of China's four great beasts Qinglong, White Tiger, Suzaku, Xuanwu and famous events in the Han Dynasty shows a splendid scene of prosperity and prosperity of the Chinese Han Dynasty court.
- Dimensions & Packaging
- Packing box size: 165mm X 120mm X H300mm
- Tags
- Atmosphere Emperor Heavy
- Production Technology
- The special packaging used is bronzing, the bottle is a ceramic bottle with roasted gold, and the bottle cap is a golden plastic cap.
- Design Challenge
- How does the difficulty of this design ingeniously reflect the history of the Han Dynasty in China, and show the prosperity of the Han Dynasty. We manifest it through the opening of the box shape. It's like slowly turning over a picture of history. The prosperity of the Han Dynasty is as vivid as before.
- Research
- The design is very clever, the history is enclosed in the book, and the box is opened to show the history of the Han Dynasty, let us slowly understand the history of the Han Dynasty,Opening the screen from simple to complex has a more sense of experience and ceremony.
- Inspiration
- The Han Dynasty is a very prosperous dynasty in Chinese history. The illustration design of the four great Chinese beasts, Qinglong, White Tiger, Suzaku, Xuanwu and famous events in the Han Dynasty, shows the prosperity of the Han Dynasty in China. The emperor’s jade seal was used as a bottle cap to reflect the emperor’s rights.
- Project Duration
- The project was launched in June 2020 and completed in November 2020
- Operation Flow
- The package is opened from the front middle, convenient and fast.The box type is simple, and the inner box can protect the product well
- Team Members
- Lijuan Zhang
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