Blackandgold Shanghai ᱨᱮᱱᱟᱜ Small Satine Gidra ko reyag Milk Packaging ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Small Satine Gidra ko reyag Milk Packaging
Blackandgold Shanghai ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Yili Group
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#134149 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Small Satine Gidra ko reyag Milk Packaging ᱵᱟᱵᱚᱛ ᱛᱮ
ᱠᱚᱴᱷᱟ ᱥᱟᱴᱤᱱ ᱚᱱᱟ ᱫᱚ ᱢᱤᱫ ᱟᱹᱨᱜᱟᱱᱤᱠ ᱫᱩᱫ ᱵᱟᱵᱚᱛ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱠᱟᱱᱟ ᱚᱱᱟ ᱜᱤᱫᱨᱟᱠᱚ ᱮᱨᱯᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱥᱟᱴᱤᱱ ᱫᱩᱫ ᱵᱨᱚᱸᱰ ᱨᱮᱭᱟᱜ ᱵᱤᱥᱛᱟᱨ ᱟᱨ ᱟᱭᱢᱟ ᱛᱟᱦᱮᱸ ᱠᱮᱫ ᱠᱚ ᱟᱨ ᱟᱨ ᱚᱱᱟ ᱨᱮᱭᱟᱜ ᱞᱚᱜᱚ ᱟᱨ ᱯᱚᱴᱚᱢ ᱟᱨ ᱦᱟᱨᱟ ᱨᱚᱸᱜ ᱠᱚ ᱛᱟᱦᱮᱸᱱ ᱮᱫᱟᱭ᱾ ᱢᱤᱫ ᱠᱮᱨᱮᱠᱴᱚᱨ ᱴᱷᱟᱶᱠᱟ ᱠᱚᱴᱷᱟ ᱥᱟᱴᱤᱱ ᱢᱮᱱᱛᱮ ᱨᱮ ᱥᱟᱶᱛᱮ ᱟᱭᱢᱟ ᱠᱟᱴᱷᱟ ᱠᱚᱨᱮ ᱟᱭᱢᱟ ᱫᱟᱝᱨᱟ ᱨᱮ ᱰᱟᱶ ᱟᱠᱟᱱᱟ, ᱢᱤᱫ ᱜᱟᱭ ᱥᱟᱶᱛᱮ᱾ ᱞᱟᱦᱟ ᱠᱟᱴᱷᱟ ᱠᱚᱨᱮ ᱰᱮᱨᱤ ᱯᱷᱟᱨᱢ ᱨᱮᱭᱟᱜ ᱵᱟᱹᱲᱛᱤ ᱫᱮᱠᱷᱟᱣ, ᱟᱹᱲᱟᱹᱞ ᱟᱨ ᱥᱚᱨᱮᱥ ᱴᱷᱮᱱᱜᱮ ᱟᱹᱠᱟ ᱟᱠᱟᱱᱟ᱾ ᱯᱨᱚᱰᱚᱠᱴ ᱧᱩᱛᱩᱢ ᱫᱚ ᱜᱤᱫᱨᱟᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱵᱟᱭᱛᱟᱲ ᱠᱟᱱ ᱯᱷᱚᱸᱴ ᱨᱮ ᱚᱞ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱦᱚᱲᱢᱚ ᱠᱷᱚᱵᱚᱨ ᱫᱚ ᱢᱟᱲᱟᱝ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱡᱟᱹᱛᱟ ᱴᱷᱮᱱᱜᱮ ᱫᱮᱠᱷᱟᱣ ᱮᱫ ᱟᱠᱟᱱᱟ᱾ ᱵᱷᱤᱛᱨᱤ ᱨᱮᱭᱟᱜ ᱯᱮᱠ ᱫᱚ ᱠᱟᱜᱚᱡ ᱠᱟᱨᱴᱚᱱ ᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Small Satine Gidra ko reyag Milk Packaging ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Small Satine Gidra ko reyag Milk Packaging ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- For new middle-class in China, they focus more on their kids' health compared with their previous generation. Satine advocates natural and organic life. Now, Satine enters the kid milk market with its newly-launched organic kid milk named after Small Satine. Small Satine has its own IP to draw kids' attention. The illustration of his exploration in dairy farm is the theme of design. it also demonstrates the harmony with nature.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Inner pack: Width 43mm x Depth 41mm x Height 102mm
Box: Width 265mm x Depth 22mm x Height 135mm - ᱴᱮᱜ ᱠᱚ
- Packaging, milk, kid, China, organic
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- Inner pack: Tetra Pack
Box: paper - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Satine is a premium organic milk brand. The main challenge is how to add childish delight to a premium product. By doing so, the overall look and feel of Satine is maintained. Based on the combination of white and green, an illustration was created. The product name organic milk has switched to a childish font. On back panel, the introduction of dairy farm is also treated in a cute way.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Satine is a premium milk brand. It talks about nature and organic. When it comes to kid milk, the design language should be appropriate to kid. After looking at kid food and drink, we find out IP characters are often used. Thus the illustration is created to tell a story that Small Satine is exploring the dairy farm. It symbolizes the harmony with nature as well as good farm environment.
- ᱯᱨᱮᱨᱚᱱᱟ
- IP character can attract kids' attention and enhance childish delight. Instead of using IP collaboration, we created an IP for it. He is a pupil from Third Grade Class 6 implying 3.6g/100ml protein. To express the natural environment, IP character is hanging out with the calf on the grass. The back panel shows the panorama of dairy farm to communicate good milk from good farm. Its nutrition claims are highlighted for parents' trust.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in Feb, 2021 and the product is launched in June, 2021.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Satine is a well-known brand in China. Its white and green combination is quite iconic. When the brand extends to kid milk, its logo and color tone need to be retained. The sub-brand name Small Satine is below Satine logo. The main visual is Small Satine hangs out with calf and they are lying on the grass leisurely. It communicates the environment and the harmony with nature.
- ᱯᱮᱴᱮᱱᱴ ᱠᱚ
- All photos credits to blackandgold Shanghai, 2022.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Yang LI
Designer: Xuying ZHANG
Illustrator: Yinlu YU
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
