ShenZhen XiShang Boutique Packing Co., Ltd ᱨᱮᱱᱟᱜ Flying to the Moon ᱪᱟᱸᱫᱳ ᱠᱮᱠ ᱫᱟᱱ ᱵᱟᱠᱥᱟ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Flying to the Moon ᱪᱟᱸᱫᱳ ᱠᱮᱠ ᱫᱟᱱ ᱵᱟᱠᱥᱟ
ShenZhen XiShang Boutique Packing Co., Ltd ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: ShenZhen XiShang Boutique Packing Co., Ltd
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#134174 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Flying to the Moon ᱪᱟᱸᱫᱳ ᱠᱮᱠ ᱫᱟᱱ ᱵᱟᱠᱥᱟ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱪᱟᱸᱫᱳ ᱛᱮ ᱩᱰᱟᱹᱣ ᱫᱳ ᱪᱟᱸᱫᱳ ᱠᱮᱠ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱫᱟᱱ ᱵᱟᱠᱥᱟ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱳ ᱢᱤᱫᱴᱟᱝ ᱯᱩᱨᱟᱹᱱ ᱪᱤᱱ ᱨᱟᱡᱽ ᱢᱟᱦᱟᱞ ᱨᱮᱭᱟᱜ ᱪᱟᱨᱟᱜ ᱨᱮᱱᱟᱜ ᱨᱩᱯ ᱟᱜᱩᱭᱟ ᱾ ᱜᱳᱞ ᱪᱤᱛᱟᱹᱨ ᱠᱳ ᱫᱳ ᱪᱤᱱ ᱨᱮᱭᱟᱜ ᱯᱩᱨᱟᱹᱱ ᱠᱟᱛᱷᱟ ᱠᱳ ᱠᱷᱚᱱ ᱮᱢ ᱟᱠᱟᱱᱟ ᱟᱨ ᱡᱮᱰ ᱦᱟᱨᱟ, ᱪᱟᱸᱫᱳ ᱨᱟᱡᱽ ᱢᱟᱦᱟᱞ ᱟᱨ ᱰᱩᱱᱦᱩᱣᱟᱝ ᱢᱩᱨᱟᱞ ᱨᱮᱭᱟᱜ ᱟᱯᱥᱟᱨᱟ ᱠᱳ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱟᱭᱢᱟ ᱛᱷᱚᱠ ᱨᱮᱱᱟᱜ ᱛᱮᱥᱟᱨ ᱫᱷᱟᱹᱨᱛᱤ ᱜᱟ�6ᱚᱱ ᱟᱨ ᱰᱟᱭ-ᱠᱟᱴᱤᱝ ᱯᱨᱚᱥᱮᱥ ᱫᱳ ᱧᱮᱞ ᱨᱮᱭᱟᱜ ᱡᱟᱹᱴ ᱠᱚ ᱦᱟᱸᱰᱮ ᱮᱢᱟ ᱾ ᱪᱟᱸᱫᱳ ᱠᱮᱠ ᱠᱳ ᱚᱰᱚᱠ ᱠᱟᱛᱮ, ᱵᱮᱥ ᱨᱮᱭᱟᱜ LED ᱢᱳᱰᱩᱞ ᱫᱳ ᱚᱱ ᱠᱟᱛᱮ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱟᱨ ᱟᱨᱯᱟᱨ ᱧᱮᱞ ᱫᱟᱲᱮᱭᱟᱜ PVC ᱠᱮᱥ ᱟᱨ ᱮᱴᱟᱜ ᱵᱟᱦᱨᱮ ᱠᱮᱥ ᱫᱳ ᱫᱳᱦᱚ ᱨᱩᱣᱟᱹᱲ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱚᱱᱟ ᱛᱮ ᱵᱟᱠᱥᱟ ᱫᱳ ᱢᱤᱫᱴᱟᱝ ᱥᱚᱡᱟᱣ ᱨᱮᱱᱟᱜ ᱪᱟᱨᱟᱜ ᱨᱮ ᱵᱚᱫᱚᱞᱚᱜᱼᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Flying to the Moon ᱪᱟᱸᱫᱳ ᱠᱮᱠ ᱫᱟᱱ ᱵᱟᱠᱥᱟ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Flying to the Moon ᱪᱟᱸᱫᱳ ᱠᱮᱠ ᱫᱟᱱ ᱵᱟᱠᱥᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- This Mid-Autumn moon cake packaging aims to take users back to the traditional Mid-Autumn Festival customs. Therefore, the packaging adopts the traditional Chinese palace lantern and a light module is added on its bottom. The circular illustration, coming from traditional mythologies, like the Jade Hare, the palace of the moon and Apsaras in Dunhuang Murals, exudes a strong sense of ceremony.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- 145mm X 145mm X 300mm
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The design of the illustration is based on the lines written by Li Bai. If I hadn't seen them on the mountain, I would have met them under the moon on the Terrace of Jade. It adopts an innovative multi-layer three-dimensional structure, and use the die-cutting process to increase the visual layering.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The difficulty of packaging design lies in how to creatively explore the cultural elements related to the Mid-autumn Festival. Therefore, we chose the element of Apsaras in Dunhuang Murals, and place four nymphs of different postures into the background based on the Moon Palace to form the relaxing and rejoicing atmosphere.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The Mid-autumn Festival is a traditional Chinese festival, which was popularized in the Tang Dynasty and became a national festival later then. According to the mythology, during the reign of Emperor Xuanzong of the Tang Dynasty, Xuanzong admired flowers with his concubine Yang Yuhuan and had invited poet Li Bai. When Li Bai was drunk, he composed a poem. That is the origin of the famous Tang poem.
- ᱯᱨᱮᱨᱚᱱᱟ
- It is inspired by the traditional palace lantern, on which elaborate graphics are used for decoration. To express the rich connotation of the traditional Mid-autumn Festival, the Jade Rare, the Moon Palace and other elements are selected and the styles of Dunhuang Murals are also integrated to show the elegance and sense of ceremony of Chinese classical culture.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- This product was started in Shenzhen, China in September 2020 and was finished in Shenzhen, China in October 2020.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- After removing the moon cakes inside, users can turn on the switch of LED located in the bottom and install the transparent PVC case and the outer hollowed-out case, making it a decorative lantern. The 3D paper carved Jade Rare and Nymphs in the semi-transparent PVC material look suspended in the air, immersing users in the traditional festival customs.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
