Shanghai Yuanshang Culture Communication Co., Ltd. ᱨᱮᱱᱟᱜ Freeze Dried ᱠᱚᱯᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Freeze Dried ᱠᱚᱯᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ
Shanghai Yuanshang Culture Communication Co., Ltd. ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Huzhou Jinnuokang Health Technology Co., Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#134719 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Freeze Dried ᱠᱚᱯᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
Freeze Dried ᱫᱚ ᱡᱩᱣᱟᱹᱱ ᱠᱤᱨᱤᱧᱤᱡ ᱵᱟᱡᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱤᱫᱴᱟᱹᱝ ᱠᱚᱯᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮ ᱱᱟᱶᱟ ᱧᱮᱞ ᱟᱨ ᱯᱟᱹᱨᱩᱞᱤᱭᱟᱹ ᱪᱟᱭᱱᱤᱡ ᱞᱟᱠᱪᱟᱨ ᱨᱮᱭᱟᱜ ᱦᱟᱛᱟᱲᱠᱚ ᱢᱮᱥᱟ ᱟᱠᱟᱱᱟ᱾ ᱧᱮᱞᱚᱜ ᱵᱤᱪᱟᱹᱨ ᱫᱚ ᱥᱚᱱᱟ, ᱫᱟᱨᱮ, ᱫᱟᱜ, ᱥᱮᱸᱜᱮᱞ ᱟᱨ ᱦᱟᱥᱟ — ᱱᱚᱶᱟ ᱢᱚᱬᱮ ᱡᱤᱱᱤᱥ ᱪᱮᱛᱟᱱ ᱨᱮ ᱛᱤᱝᱜᱩ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱯᱟᱹᱨᱩᱞᱤᱭᱟᱹ ᱪᱟᱭᱱᱤᱡ ᱨᱚᱝᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱢᱤᱫᱴᱟᱹᱝ ᱢᱟᱨᱟᱝ ᱠᱮᱱ ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱟᱭᱢᱟ ᱦᱩᱰᱤᱧ ᱠᱮᱱᱠᱚ ᱛᱟᱦᱮᱸᱱᱟ, ᱚᱱᱟᱛᱮ ᱱᱚᱶᱟ ᱥᱮᱴ ᱫᱚᱦᱚ ᱟᱨ ᱤᱫᱤ ᱟᱹᱜᱩ ᱞᱟᱹᱜᱤᱫ ᱟᱹᱰᱤ ᱟᱞᱜᱟ ᱜᱮᱭᱟ᱾ ᱡᱟᱦᱟᱸ ᱦᱩᱰᱤᱧ ᱠᱮᱱ ᱦᱚᱸ ᱫᱩᱦᱲᱟᱹ ᱵᱚᱸᱫᱚᱜ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱚᱱᱟᱛᱮ ᱛᱤᱱᱟᱹᱝ ᱠᱚᱯᱷᱤ ᱵᱮᱵᱷᱟᱨᱚᱜᱼᱟ ᱚᱱᱟ ᱠᱚᱴᱨᱚᱞ ᱨᱮ ᱜᱚᱲᱚᱭᱟ᱾ ᱵᱟᱦᱨᱮ ᱞᱮᱵᱮᱞ ᱫᱚ ᱠᱚᱴᱮᱰ ᱠᱟᱜᱚᱡ ᱨᱮ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱦᱩᱰᱤᱧ ᱠᱮᱱᱠᱚ ᱫᱚ ᱯᱚᱞᱤᱯᱨᱚᱯᱟᱭᱞᱤᱱ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Freeze Dried ᱠᱚᱯᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Freeze Dried ᱠᱚᱯᱷᱤ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Diameter 95mm
Height 130mm - ᱴᱮᱜ ᱠᱚ
- Ingenious, Quality, Fashion
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP) - ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
- ᱯᱨᱮᱨᱚᱱᱟ
- The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in Shanghai in November 2020 and ended in May 2021.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
