Mengyi Xie ᱨᱮᱱᱟᱜ Stories of Communication Brand Identity Design ᱫᱚ ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2022
Stories of Communication Brand Identity Design
Mengyi Xie ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: School of Communication, East China Normal University
ᱜᱨᱟᱯᱷᱤᱠ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#136234 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Stories of Communication Brand Identity Design ᱵᱟᱵᱚᱛ ᱛᱮ
ᱠᱟᱛᱷᱟ ᱨᱮ ᱠᱚᱢᱩᱱᱤᱠᱮᱥᱚᱱ ᱾ ᱱᱚᱶᱟ ᱢᱤᱫ ᱴᱷᱮᱱ ᱠᱚᱢᱩᱱᱤᱠᱮᱥᱚᱱ ᱟᱠᱟᱰᱮᱢᱤ ᱨᱮᱱᱟᱜ ᱫᱤᱥ ᱟᱭᱢᱟ ᱚᱠᱛᱚ (fifteenth anniversary) ᱞᱟᱹᱜᱤᱫ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱ ᱫᱮᱠᱷᱟᱣ (visual) ᱯᱟᱹᱨᱠᱚᱢ ᱰᱤᱡᱟᱭᱤᱱ ᱾ ᱢᱩᱬᱩᱛ ᱞᱚᱜᱚ (main logo) ᱫᱚ ᱟᱧᱠᱚᱲᱟ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱴᱷᱟ ᱴᱷᱮᱱ ᱡᱟᱹᱭ 15 ᱟᱨᱦᱚᱸ ᱟᱨ ᱡᱳᱢᱮᱴᱨᱤᱠᱟᱞ (geometric) ᱨᱩᱛᱟᱦᱟᱲᱟ ᱠᱚ ᱚᱲᱟᱜ ᱠᱟᱱᱟ ᱾ ᱢᱩᱬᱩᱛ ᱞᱚᱜᱚ ᱠᱷᱚᱱ, ᱩᱱᱩᱫ 100 ᱠᱩᱲᱤ ᱞᱚᱜᱚ (sub-logo) ᱠᱚᱨᱮᱭᱟᱜ ᱚᱨ ᱚᱫᱚᱠ ᱠᱟᱛᱮ ᱠᱟᱛᱷᱟ ᱵᱮᱱᱟᱣ ᱮᱱᱟ ᱾ ᱮᱠᱮᱠ ᱠᱩᱲᱤ ᱞᱚᱜᱚ ᱫᱚ ᱠᱚᱢᱩᱱᱤᱠᱮᱥᱚᱱ ᱨᱮᱱᱟᱜ ᱱᱟᱜᱟᱢ ᱠᱚᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱠᱟᱛᱷᱟ, ᱫᱚᱦᱲᱟ, ᱟᱨ ᱮᱦᱚᱵ ᱪᱮᱛᱟᱱ ᱠᱟᱛᱮ, ᱞᱟᱦᱟᱸᱛᱤ ᱡᱩᱜ ᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱ ᱴᱚᱴᱚᱠᱟᱱ ᱚᱲᱟᱠ (knotted string) ᱠᱷᱚᱱ ᱮᱴᱠᱮᱛᱮ ᱯᱟᱦᱤᱞᱟ ᱠᱷᱚᱵᱚᱨ ᱠᱟᱜᱚᱡ (newspaper) ᱟᱨ ᱣᱟᱨᱞᱰ ᱣᱟᱭᱰ ᱣᱮᱵ (world wide web) ᱦᱟᱸᱛᱟ ᱴᱷᱮᱱ ᱩᱭ ᱮᱫᱟ ᱾ ᱛᱟᱨᱤᱠ ᱚᱜᱚᱱ ᱚᱴᱮᱡ ᱨᱮ ᱦᱚᱨᱚ ᱠᱟᱛᱮ ᱠᱩᱲᱤ ᱞᱚᱜᱚ ᱠᱚ ᱯᱚᱥᱴᱚᱨ, ᱟᱯᱚᱛ (invitation), ᱯᱮᱢᱵᱷᱞᱮᱴ, ᱡᱟᱭᱜᱟ ᱨᱮᱱᱟᱜ ᱫᱮᱠᱷᱟᱣ, ᱟᱨ ᱥᱟᱶᱱᱤᱠ ᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Stories of Communication Brand Identity Design ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Stories of Communication Brand Identity Design ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- There were all kinds of size for the physical application products in this project.
- ᱴᱮᱜ ᱠᱚ
- Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
- ᱯᱨᱮᱨᱚᱱᱟ
- The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project was in Shanghai.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Mengyi Xie
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
