Neon Zebra Brand Launch ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱩᱛᱩ ᱡᱤᱱᱤᱥ ᱚᱛᱟᱭ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Neon Zebra Brand Launch ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱩᱛᱩ ᱡᱤᱱᱤᱥ ᱚᱛᱟᱭ
by PepsiCo Design and Innovation
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #137241The Design
About Neon Zebra Brand Launch ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱩᱛᱩ ᱡᱤᱱᱤᱥ ᱚᱛᱟᱭ
Neon Zebra ᱫᱚ ᱠᱚᱠᱴᱮᱞ ᱢᱤᱠᱥᱟᱨ ᱨᱮᱭᱟᱜ ᱢᱤᱫᱴᱟᱹᱝ ᱩᱛᱩ ᱡᱤᱱᱤᱥ ᱚᱛᱟᱭ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱡᱚᱛᱚ ᱠᱮᱱ ᱟᱨ ᱩᱛᱩ ᱡᱤᱱᱤᱥ ᱨᱮ ᱢᱤᱫᱴᱟᱹᱝ ᱟᱞᱜᱟ ᱢᱤᱠᱥᱰ ᱮᱢ ᱩᱛᱩ ᱨᱮᱥᱤᱯᱤ ᱢᱮᱬᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱟᱠᱚ Neon Zebra ᱮᱠᱩᱮᱥᱚᱱ ᱢᱮᱛᱟᱜ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱨᱮᱥᱤᱯᱤ ᱫᱚ ᱠᱤᱨᱤᱧ ᱦᱚᱲᱠᱚ ᱛᱟᱦᱮᱸᱱ ᱡᱤᱱᱤᱥ ᱛᱮ ᱮᱢ ᱩᱛᱩ ᱪᱮᱫ ᱞᱮᱠᱟ ᱛᱮᱭᱟᱨ ᱦᱩᱭᱩᱜᱼᱟ ᱚᱱᱟ ᱩᱫᱩᱜ ᱮᱫᱟ ᱾ ᱡᱚᱛᱚ ᱠᱮᱱ ᱫᱚ ᱵᱟᱨᱮᱭᱟ ᱠᱚᱠᱴᱮᱞ ᱛᱮᱭᱟᱨ ᱮᱫᱟ, ᱦᱟᱴᱤᱧ ᱞᱟᱹᱜᱤᱫ ᱦᱤᱸᱥᱟ ᱛᱮ ᱠᱟᱛᱮᱫᱟ ᱾ ᱡᱤᱱᱤᱥ ᱥᱟᱶᱛᱮ ᱩᱫᱩᱜ ᱠᱟᱱ ᱜᱟᱨᱱᱤᱥ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱫᱚ ᱟᱛᱠᱟᱹᱨ ᱜᱮᱭᱟ, ᱞᱟᱭᱢ ᱛᱩᱠᱩᱡ ᱟᱨ ᱢᱤᱱᱴ ᱵᱮᱵᱷᱟᱨ ᱛᱮ ᱜᱷᱟᱲᱟᱹᱭ ᱛᱟᱦᱮᱸᱱ ᱞᱟᱹᱜᱤᱫ ᱾ ᱱᱚᱶᱟ ᱜᱟᱨᱱᱤᱥ ᱠᱚ ᱫᱚ ᱢᱚᱴᱟ ᱵᱟᱨᱼᱢᱟᱯ ᱜᱨᱟᱯᱷᱤᱠ ᱞᱮᱠᱟ ᱟᱨᱵᱟᱝ ᱯᱮᱼᱢᱟᱯ ᱟᱠᱟᱨ ᱞᱮᱠᱟ ᱩᱫᱩᱜᱼᱟ, ᱟᱨ ᱚᱱᱟ ᱠᱚ Neon Zebra ᱡᱟᱦᱟᱸᱱ ᱡᱤᱭᱚᱱ ᱮᱢ ᱮᱫᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Neon Zebra Brand Launch ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱩᱛᱩ ᱡᱤᱱᱤᱥ ᱚᱛᱟᱭ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Neon Zebra Brand Launch ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱩᱛᱩ ᱡᱤᱱᱤᱥ ᱚᱛᱟᱭ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
- Inspiration
- With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.
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