MTN Dew Cake-Smash ᱧᱩᱛᱟᱹᱜ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
MTN Dew Cake-Smash ᱧᱩᱛᱟᱹᱜ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ
by PepsiCo Design and Innovation
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #137254The Design
About MTN Dew Cake-Smash ᱧᱩᱛᱟᱹᱜ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ
ᱮᱢᱴᱤᱮᱱ ᱰᱤᱭᱩ ᱠᱮᱠ-ᱥᱢᱮᱥ ᱫᱚ ᱢᱤᱫ ᱞᱤᱢᱤᱴᱮᱰ ᱮᱰᱤᱥᱚᱱ ᱠᱮᱠ ᱥᱚᱣᱟᱫᱽ ᱨᱮᱭᱟᱜ ᱧᱩᱛᱟᱹᱜ ᱡᱤᱱᱤᱥ ᱞᱟᱹᱜᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱥᱚᱣᱟᱫᱽ ᱫᱚ ᱡᱟᱱᱟᱢ ᱢᱟᱦᱟᱸ, ᱵᱟᱯᱞᱟ ᱟᱨ ᱜᱽᱨᱮᱡᱩᱮᱥᱚᱱ ᱞᱮᱠᱟᱱ ᱢᱤᱫᱴᱮᱱ ᱨᱟᱹᱥᱠᱟᱹ ᱢᱟᱱᱟᱣ ᱨᱮᱭᱟᱜ ᱟᱛᱢᱟ ᱫᱤᱥᱟᱹ ᱨᱩᱣᱟᱹᱲ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱟᱫᱟᱜ ᱟᱠᱟᱱ ᱢᱟᱨᱟᱝ ᱚᱠᱛᱚ ᱠᱚ ᱵᱟᱵᱚᱛ ᱛᱮ ᱨᱚᱲᱮᱫᱟ ᱟᱨ ᱟᱥᱟ ᱟᱨ ᱨᱟᱹᱥᱠᱟᱹ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱟᱹᱭᱩᱨ ᱮᱢ ᱞᱟᱹᱜᱤᱫ ᱠᱩᱨᱩᱢᱩᱴᱩᱭᱮᱫᱟ᱾ ᱯᱮᱠ ᱜᱽᱨᱟᱯᱷᱤᱠᱥ ᱟᱨ ᱰᱤᱡᱤᱴᱟᱞ ᱵᱮᱵᱷᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱡᱤᱭᱟᱹᱞᱤ ᱢᱳᱢᱵᱟᱛᱤ ᱠᱮᱨᱮᱠᱴᱚᱨ ᱠᱚᱣᱟᱜ ᱢᱤᱫ ᱧᱮᱞᱡᱚᱝ ᱫᱩᱱᱤᱭᱟᱹ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱞᱮᱱᱟ᱾ ᱱᱚᱶᱟ ᱢᱳᱢᱵᱟᱛᱤ ᱠᱮᱨᱮᱠᱴᱚᱨ ᱠᱚ ᱫᱚ ᱯᱟᱨᱴᱤ ᱨᱮ ᱡᱟᱣᱨᱟ ᱟᱠᱟᱱ ᱦᱚᱲ ᱜᱟᱫᱮᱞ ᱠᱚ ᱞᱮᱠᱟ ᱧᱮᱞᱚᱜ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱤᱨᱤᱧᱤᱭᱟᱹ ᱠᱚ ᱢᱤᱫ ᱚᱠᱛᱚ ᱫᱚᱦᱲᱟ ᱢᱟᱱᱟᱣ ᱞᱟᱹᱜᱤᱫ ᱠᱚ ᱱᱮᱦᱚᱨ ᱠᱚᱣᱟ᱾
The Recognition
About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
MTN Dew Cake-Smash ᱧᱩᱛᱟᱹᱜ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ MTN Dew Cake-Smash ᱧᱩᱛᱟᱹᱜ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”
- Inspiration
- The brand surprised consumers with MTN DEW CAKE-SMASH, a fun and delicious cake-inspired, limited edition flavor. Speaking directly to consumers’ missed milestones, MTN DEW delivered a product that captured the optimism and celebratory spirit that we all could use more of. To bring this spirit to life, the Design Team created a visual world of exuberant candle characters across digital and pack graphics, bringing all the good vibes of a crowd gathered in celebration at a party.
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