Wildheart Organics ᱥᱩᱜᱚᱱᱫᱷᱤ ᱪᱤᱠᱤᱛᱥᱟ ᱢᱚᱢᱵᱟᱛᱤ by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Wildheart Organics ᱥᱩᱜᱚᱱᱫᱷᱤ ᱪᱤᱠᱤᱛᱥᱟ ᱢᱚᱢᱵᱟᱛᱤ
Client: Depot Creative
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
- 31,115
- Verified Award Winner
- Verify Award Status for #137486
The Design
About Wildheart Organics ᱥᱩᱜᱚᱱᱫᱷᱤ ᱪᱤᱠᱤᱛᱥᱟ ᱢᱚᱢᱵᱟᱛᱤ
ᱢᱤᱫ ᱯᱷᱩᱨᱜᱟᱹᱞ ᱡᱤᱵᱽ ᱥᱩᱜᱚᱱᱫᱷᱤ ᱥᱚᱭᱟ ᱢᱚᱢᱵᱟᱛᱤ ᱞᱟᱭᱤᱱ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱨᱤᱢᱤᱭᱚᱢ ᱧᱮᱞᱚᱢ᱾ ᱢᱚᱱᱮᱨᱮ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱩᱥᱩᱞ ᱫᱚᱨ ᱠᱤᱨᱤᱧ ᱛᱷᱟᱱ ᱠᱚᱨᱮ ᱵᱚᱞᱚᱱ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱨᱩᱯ ᱥᱟᱶᱛᱮ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱤᱱᱤᱥ ᱨᱮᱭᱟᱜ ᱜᱩᱱ ᱥᱟᱶ ᱠᱷᱟᱯᱴᱤᱭᱟᱹᱣᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱤᱱᱤᱥ ᱞᱤᱵᱷᱚᱨᱤ ᱛᱮ ᱞᱟᱹᱭ ᱠᱚᱜᱼᱟ᱾ ᱥᱟᱢᱟᱱ ᱵᱟᱪᱷᱟᱣ ᱟᱨ ᱢᱩᱪᱟᱹᱫ ᱥᱟᱯᱲᱟᱣ ᱫᱚ ᱠᱤᱨᱤᱧᱤᱭᱟᱹ ᱠᱚᱣᱟᱜ ᱵᱩᱡᱷᱟᱹᱣ ᱞᱟᱹᱜᱤᱫ ᱢᱩᱠᱷᱭᱟᱹ ᱠᱟᱱᱟ, ᱯᱩᱭᱞᱩ ᱪᱷᱟᱯ ᱠᱷᱚᱱ ᱫᱚᱥᱟᱨ ᱰᱷᱮᱨ ᱵᱤᱪᱟᱹᱨ ᱢᱩᱞᱟᱹᱝᱠᱚ ᱦᱟᱹᱵᱤᱡ᱾ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱ ᱨᱚᱝ ᱠᱚ ᱫᱚ ᱫᱟᱨᱮ ᱟᱨ ᱡᱚᱲᱤ ᱠᱷᱚᱱ ᱦᱮᱡ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱠᱚ ᱜᱚᱱᱫᱷᱚ ᱠᱚ ᱛᱮᱭᱟᱨᱟ᱾ ᱪᱤᱛᱟᱹᱨ ᱠᱚᱨᱮ ᱢᱤᱫ ᱟᱠᱟᱥᱤᱭᱟᱹ ᱜᱩᱱ ᱢᱮᱱᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱢᱚᱢᱵᱟᱛᱤ ᱞᱟᱜᱟᱣ ᱡᱚᱠᱷᱮᱡ ᱜᱚᱱᱫᱷᱚ ᱦᱚᱭ ᱨᱮ ᱯᱟᱥᱱᱟᱣᱜ ᱠᱟᱱ ᱞᱮᱠᱟᱭ ᱵᱟᱰᱟᱭ ᱮᱢᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Wildheart Organics ᱥᱩᱜᱚᱱᱫᱷᱤ ᱪᱤᱠᱤᱛᱥᱟ ᱢᱚᱢᱵᱟᱛᱤ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Wildheart Organics ᱥᱩᱜᱚᱱᱫᱷᱤ ᱪᱤᱠᱤᱛᱥᱟ ᱢᱚᱢᱵᱟᱛᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The agency elevated Wildheart’s branding and product packaging design to reinforce its clean credentials, hero the divine aromas and create a premium lifestyle brand.
Very few candle brands use completely organic ingredients, we captured Wildheart’s point of difference and high quality throughout the packaging, visually and with tactile materials. - Dimensions & Packaging
- There were a range of box sizes created. The material specification was uncoated off white stock, with a slight texture. Printed offset in CMYK with spot UV details on illustrations and brand mark. Inners were from white core flute. Labels printed single colour on satin finish self-adhesive stock.
52 SKU's, 5 product ranges - Tags
- Candle packaging, Packaging for candles, premium packaging, luxury candle packaging
- Production Technology
- Printed CMYK on uncoated stock with spot UV details.
Boxes of various sizes with coreflute inners.
Separate label s printed for candle jars. - Design Challenge
- The project timing was quite tight.
- Research
- On a functional note, the brand’s previous boxes weren’t holding up well in shipment. Depot created a packaging solution that was physically sturdy, yet visually delicate. A premium hand feel combines with light colors and ethereal illustrations that allude to the plant-based scents that dissipate into the air as the candle burns. Colors create a visual identity for 52 products across 5 ranges. The effect makes the organic claim legible, while creating a more polished, luxurious experience overall.
- Inspiration
- Whiff of luxury.
It’s rare among candle brands to insist on all organic ingredients, a point of difference we took to heart when tasked with packaging Wildheart’s precious olfactory experiences. The idea was to break into higher end retailers with a look that would stand up to the rare quality of the product.
We created a packaging solution that was physically sturdy, yet visually delicate. Colors create a visual identity for 52 products across 5 ranges. - Project Duration
- Project commenced in July 2018, Sydney Australia.
Project completed in April 2019, Sydney Australia.
Launched in UK in September 2019 - Operation Flow
- Boxes are crash lock bottoms with simple tuck in lids.
Core flute inners have die cut finger hole for ease of opening. - Team Members
- Angela Spindler - Creative Director, designer, illustrator
Annie Dekker - Finished art, retouching, illustration colour/retouching
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