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Gujinggongjiu ᱢᱟᱫᱽ ᱯᱮᱠᱮᱡᱤᱝ by Sisi Don

Gujinggongjiu ᱢᱟᱫᱽ ᱯᱮᱠᱮᱡᱤᱝ by Sisi Don is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2022

Gujinggongjiu ᱢᱟᱫᱽ ᱯᱮᱠᱮᱡᱤᱝ

by Sisi Don

Client: Gujingongjiu

A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category

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Verified Award Winner

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Colors

The Design

About Gujinggongjiu ᱢᱟᱫᱽ ᱯᱮᱠᱮᱡᱤᱝ

ᱜᱩᱡᱤᱝᱜᱚᱝᱡᱤᱭᱩ ᱫᱚ ᱢᱤᱫ ᱪᱤᱱ ᱢᱟᱫᱽ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱯᱩᱭᱞᱩ ᱠᱷᱚᱱ ᱪᱟᱹᱞᱩ ᱟᱠᱟᱱ ᱰᱨᱮᱜᱚᱱ ᱴᱚᱴᱮᱢ ᱫᱚ ᱰᱤᱡᱤᱴᱟᱞ ᱧᱮᱞ ᱥᱴᱟᱭᱤᱞ ᱛᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ᱾ ᱢᱟᱨᱮ ᱰᱨᱮᱜᱚᱱ ᱨᱩᱯ ᱨᱮᱱᱟᱜ ᱦᱟᱢᱟᱞ ᱜᱟᱨ ᱟᱨ ᱟᱭᱢᱟ ᱠᱮᱸᱰᱮᱡ ᱜᱟᱨ ᱠᱚ ᱫᱚ ᱟᱞᱜᱟ ᱠᱟᱛᱮ ᱱᱟᱶᱟ ᱡᱩᱜᱽ ᱨᱮᱱᱟᱜ ᱨᱩᱯ ᱨᱮ ᱵᱚᱫᱚᱞ ᱟᱠᱟᱱᱟ᱾ ᱵᱟᱠᱥᱚ ᱫᱚ ᱞᱮᱸᱜᱟ ᱟᱨ ᱡᱚᱡᱚᱢ ᱥᱮᱫ ᱠᱷᱚᱱ ᱡᱷᱤᱡᱽ ᱚᱪᱚᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱚᱱᱟ ᱛᱮ ᱟᱭᱢᱟ ᱛᱷᱟᱠ ᱛᱮ ᱱᱟᱠᱥᱟ ᱫᱚ ᱧᱮᱞᱚᱜ ᱠᱟᱱᱟ᱾ ᱢᱟᱨᱥᱟᱞᱚᱜ ᱤᱝᱠ ᱪᱷᱟᱯᱟ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ, ᱚᱱᱟᱛᱮ ᱧᱩᱛ ᱡᱟᱭᱜᱟ ᱨᱮᱦᱚᱸ ᱰᱨᱮᱜᱚᱱ ᱱᱟᱠᱥᱟ ᱫᱚ ᱧᱮᱞᱚᱜᱟ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡ ᱨᱮᱱᱟᱜ ᱚᱥᱟᱨ ᱫᱚ ᱑᱕᱐ ᱢᱤᱢᱤ, ᱜᱮᱦᱮᱨ ᱫᱚ ᱑᱑᱐ ᱢᱤᱢᱤ ᱟᱨ ᱩᱥᱩᱞ ᱫᱚ ᱒᱘᱐ ᱢᱤᱢᱤ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱱᱟᱜ ᱩᱫᱮᱥ ᱫᱚ ᱢᱤᱫ ᱱᱟᱶᱟ ᱧᱮᱞ ᱟᱴᱠᱟᱨ ᱟᱨ ᱡᱩᱶᱟᱹᱱ ᱵᱽᱨᱟᱱᱰ ᱪᱤᱛᱟᱹᱨ ᱮᱢ ᱠᱟᱱᱟ᱾

The Recognition

About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Gujinggongjiu ᱢᱟᱫᱽ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Gujinggongjiu ᱢᱟᱫᱽ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Is the representation of the brand symbol, the traditional dragon totem, using brand new digital digital style, refreshing visual experience to consumers, but also to the brand image of the younger, the image.Have good display effect open means, and the application of luminous ink, more highlights the uniqueness of product symbol
Dimensions & Packaging
Width 150mmxDepth 110mmxHeight 280mm
Tags
BAIJIU Gujingongjiu Liquor packaging
Production Technology
Luminous ink printing, can be in the dark will be the dragon pattern is displayed
Design Challenge
The application of luminous ink in the bottle above
Research
Experience design style of study, to the study of box open, to the printing material research, so as to achieve has a unique style, unique opening experience, luminous display various creative innovative products
Inspiration
From the characteristics of digital visual language, has broken the traditional Chinese dragon in the line of heavy and complicated, and the curve of the complex form habits, will be young and modern style, blend in the design of the traditional elements, bring more fashionable, hale visual experience
Project Duration
The project started in April 2021 in Chang sha and finished in August 2021 in Shenzhen
Operation Flow
Through the open left and right sides, show the visual effect of multi-level
Team Members
INFINITY STUDIO

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