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Puzzle ᱫᱟᱜ ᱵᱚᱛᱚᱞ ᱯᱮᱴᱟᱨᱤᱝ by Yunnan Technology and Businesss University

Puzzle ᱫᱟᱜ ᱵᱚᱛᱚᱞ ᱯᱮᱴᱟᱨᱤᱝ by Yunnan Technology and Businesss University is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.


ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2022

Puzzle ᱫᱟᱜ ᱵᱚᱛᱚᱞ ᱯᱮᱴᱟᱨᱤᱝ

by Yunnan Technology and Businesss University

Client: Yunnan Tech & Besiness University

A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category

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Verified Award Winner

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Colors

The Design

About Puzzle ᱫᱟᱜ ᱵᱚᱛᱚᱞ ᱯᱮᱴᱟᱨᱤᱝ

ᱯᱩᱡᱚᱞ ᱢᱮᱱᱛᱮ ᱚᱠᱟ ᱡᱟᱦᱟᱸ ᱫᱟᱜ ᱵᱚᱛᱚᱞ ᱨᱮᱭᱟᱜ ᱯᱮᱴᱟᱨᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱭᱩᱱᱤᱵᱷᱚᱨᱥᱤᱴᱤ ᱠᱮᱢᱯᱟᱥ ᱨᱮ ᱵᱟᱸᱴᱤ ᱠᱟᱱᱟ ᱾ ᱞᱮᱵᱮᱞ ᱨᱮ ᱢᱮᱭᱡ ᱜᱨᱟᱯᱷᱤᱠ ᱫᱮᱠᱷᱟᱣᱚᱜ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱥᱮᱠᱷᱟᱣ ᱨᱮᱭᱟᱜ ᱵᱮᱵᱚᱦᱟᱨ ᱠᱚ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱡᱮᱢᱚᱱ ᱠᱤ ᱯᱮᱱ, ᱥᱭᱟᱦᱤ, ᱠᱚᱢᱯᱟᱥ, ᱯᱮᱱ ᱪᱟᱠᱩ, ᱯᱩᱥ ᱯᱤᱱ ᱟᱨ ᱥᱩᱭᱤ ᱯᱮᱱ ᱾ ᱯᱟᱨᱟᱰᱚᱠᱥᱤᱠᱟᱞ ᱡᱟᱭᱜᱟ ᱨᱮᱭᱟᱜ ᱤᱞᱩᱡᱚᱱ ᱟᱨ ᱒.᱕D ᱨᱩᱯ ᱤᱱᱟ ᱯᱟᱴᱟᱨᱱ ᱨᱮ ᱜᱟᱦᱤᱨ ᱮᱢ ᱮᱫᱟ ᱾ ᱞᱮᱵᱮᱞ ᱠᱚ PET ᱢᱮᱴᱤᱨᱤᱭᱟᱞ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱟᱨ ᱟᱨᱮ ᱨᱚᱝ ᱨᱮ ᱪᱷᱟᱯᱟ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸᱛᱮ ᱛᱟᱨᱤᱠ ᱞᱮᱡᱚᱨ ᱛᱮ ᱪᱷᱟᱯᱟ ᱠᱟᱱᱟ ᱾ ᱯᱮᱴᱟᱨᱤᱝ ᱮᱭᱟᱭ ᱨᱚᱝ ᱨᱮ ᱮᱢ ᱟᱠᱟᱫᱟ, ᱢᱤᱫ ᱢᱤᱫ ᱨᱮ ᱢᱤᱫ ᱪᱤᱱᱤ ᱟᱠᱷᱚᱨ ᱢᱮᱱᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸᱛᱮ ᱮᱭᱟᱭ ᱵᱚᱛᱚᱞ ᱛᱟᱦᱮᱸᱱ ᱠᱮᱫᱮᱠᱷᱟᱱ ᱢᱤᱫ ᱴᱷᱮᱱ ᱯᱟᱨᱥᱮ "meet a better self" ᱠᱟᱛᱷᱟ ᱛᱮᱭᱟᱨ ᱦᱩᱭᱩᱜᱼᱟ ᱾

The Recognition

About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ

Puzzle ᱫᱟᱜ ᱵᱚᱛᱚᱞ ᱯᱮᱴᱟᱨᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Puzzle ᱫᱟᱜ ᱵᱚᱛᱚᱞ ᱯᱮᱴᱟᱨᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Searching - departure - journey - frustration - choice - encounter, is the "meet a better self" must go through the process, this design extracts pen, ink, compass, pen knife, pushpin, needle pen and other learning tools elements, the use of contradictory space illusion techniques and 2.5D form to present the maze graphic, this form of expression reflects the unique campus attributes.
Dimensions & Packaging
Width 60mm x Length 60mm x Height 180mm
Tags
Bottled water, Paradoxical space, Illusion, Maze graphics, School
Production Technology
The label is made of PET material, the pattern is printed in four colors of ink, and the date label is laser printed.
Design Challenge
The visual representation of abstract ideas is a richly adjusted part of the entire design process.
Research
This design integrates the "Meet Better Yourself" school philosophy into the packaging of water, so that students can understand the school's philosophy when drinking the bottled water, stimulate students' motivation to learn, and improve the school's brand promotion.
Inspiration
Brand publicity and promotion need a good carrier. Bottled water is used in schools very largely, and the design team uses this carrier to make the concept of "meet a better self" spread even better.
Project Duration
The project started in September 2021 in Kunming and finished in March 2022 in Kunming
Operation Flow
The package is available in 7 colors, each with a separate Chinese, and when the 7 color bottles are together, they can be combined into the phrase "Meet a Better Self."
Team Members
Li Yuanyuan
Liu Kaiyi
Lin Hai
Image Credits
Image #1: Illustrator Liu Kaiyi, Bottle, 2021.

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