BTY Brand Identity Logo ᱟᱨ ᱮᱯᱲᱤᱠᱮᱥᱚᱱ by Etude Digital is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱜᱨᱟᱯᱷᱤᱠ· 2022
BTY Brand Identity Logo ᱟᱨ ᱮᱯᱲᱤᱠᱮᱥᱚᱱ
Client: BTY Group
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
Verified Award Winner
Verify Award Status for #138763The Design
About BTY Brand Identity Logo ᱟᱨ ᱮᱯᱲᱤᱠᱮᱥᱚᱱ
BTY Brand Identity ente BTY Group ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱮᱢ ᱟᱠᱟᱱ ᱢᱤᱭᱟᱹ logo ᱟᱨ ᱮᱯᱲᱤᱠᱮᱥᱚᱱ program ᱠᱟᱱᱟ। Logomark ᱠᱟᱱᱟ ᱢᱤᱫ ᱠᱟᱲᱚᱣᱟᱜ analytical ᱟᱨ mathematical interpretation, ᱡᱟᱦᱟᱸ ᱚᱠᱛᱚ ᱨᱮ ᱢᱤᱫᱴᱟᱝ gennaker sail ᱮᱢ ᱦᱚᱪᱚ ᱠᱟᱱᱟ। ᱱᱚᱶᱟ design ᱠᱚ ᱴᱷᱮᱱᱮᱣ ᱟᱠᱟᱱᱟ ᱚᱱᱟ disruption ᱨᱮ ᱡᱟᱦᱟᱸ gennaker sail ᱠᱚ ᱚᱱᱟ sailboat racing ᱨᱮ ᱦᱮᱡ ᱠᱟᱱᱟ। ᱱᱚᱶᱟ mark ᱠᱚ ᱢᱤᱫᱴᱟᱝ future ᱠᱚ ᱚᱱᱚᱲᱚᱜᱼᱟ ᱡᱟᱦᱟᱸ ᱦᱚᱲ ᱠᱚ technology ᱠᱚ ᱞᱮᱡᱟᱹ ᱠᱚᱣᱟᱠᱚᱟ। 300 ᱠᱷᱚᱱ ᱴᱷᱤᱠᱟ pencil sketches ᱦᱚᱸ ᱛᱮᱭᱟᱨ ᱮᱢ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱠᱷᱚᱱ digital media ᱨᱮ refine ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱟᱞᱚᱜᱮ ᱟᱢᱟᱜ geometry ᱦᱚᱸ ᱟᱢ ᱮᱢ ᱟᱠᱟᱱᱟ। ᱦᱮᱸᱫᱮ ᱨᱚᱝ (Black) ᱠᱟᱱᱟ ᱢᱟᱲᱟᱝ ᱨᱚᱝ, ᱟᱨ ᱚᱱᱟ ᱥᱟᱶᱛᱮ ᱡᱚᱛᱚ ᱩᱡᱟᱹᱜ ᱨᱚᱝ ᱠᱚ ᱦᱚᱸ ᱥᱚᱦᱚᱫ ᱮᱢ ᱟᱠᱟᱱᱟ। ᱦᱮᱸᱫᱮ ᱟᱨ ᱯᱩᱸᱰ ᱨᱩᱠᱷ ᱮᱛᱚᱦᱚᱵ ᱠᱟᱛᱮ ᱱᱚᱶᱟ design ᱴᱷᱮᱨ ᱛᱷᱮᱨ substrate ᱨᱮ sohoj ᱛᱮ reproduce ᱦᱩᱭᱩᱜᱼᱟ।
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
BTY Brand Identity Logo ᱟᱨ ᱮᱯᱲᱤᱠᱮᱥᱚᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ BTY Brand Identity Logo ᱟᱨ ᱮᱯᱲᱤᱠᱮᱥᱚᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around. - Dimensions & Packaging
- A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
- Tags
- logo, brand identity, logomark, symbol, graphics, layout
- Production Technology
- Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
- Design Challenge
- We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
- Research
- In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:
The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:
Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:
Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:
Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity. - Inspiration
- BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around. - Project Duration
- On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents. - Operation Flow
- By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
- Patents
- © Etude.Digital, 2022
- Team Members
- Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer
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