Lamay Island's Souvenir Series Brand Packaging by Chia-Hui Lien and Jen-Wei Huang is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Lamay Island's Souvenir Series Brand Packaging
by Chia-Hui Lien and Jen-Wei Huang
Client: Chia-Hui Lien
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #138794The Design
About Lamay Island's Souvenir Series Brand Packaging
ᱞᱟᱢᱟᱭ ᱰᱤᱥᱚᱢ ᱨᱮᱱ ᱥᱳᱵᱷᱮᱱᱤᱨ ᱥᱤᱨᱤᱡᱽ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱡᱤᱱᱤᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱡᱟᱦᱟᱸ ᱚᱠᱟ ᱫᱟᱲᱮ ᱥᱩᱠᱨᱤ ᱟᱨ ᱭᱮᱞᱚᱠᱷᱟᱸᱣ ᱴᱩᱱᱟ ᱠᱷᱚᱱ ᱴᱷᱮᱱ ᱟᱠᱟᱱ ᱤᱡ ᱥᱴᱤᱠ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱱᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱫᱮᱠᱷᱟᱣ ᱟᱹᱠᱷᱲᱟ ᱵᱟᱭᱣᱟᱱ ᱛᱟᱭᱣᱟᱱ ᱨᱮᱱ ᱞᱟᱢᱟᱭ ᱰᱤᱥᱚᱢ ᱨᱮᱭᱟᱜ ᱪᱮᱦᱮᱲ ᱟᱨ ᱥᱚᱬᱤᱡ ᱮᱴᱟᱜ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ, ᱟᱨ ᱡᱟᱦᱟᱱ ᱡᱟᱭᱜᱟᱨᱮᱭᱟᱜ ᱵᱟᱴᱟ ᱠᱟᱺᱰᱤ (Stone Vase rock) ᱴᱚᱴᱟ ᱜᱨᱟᱯᱷᱤᱠ ᱞᱮᱠᱷᱟ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱾ ᱵᱟᱦᱨᱮ ᱵᱚᱠᱥ ᱠᱟᱜᱚᱡ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱢᱮᱜᱱᱮᱴᱤᱠ ᱠᱚᱵᱚᱨ ᱛᱮ ᱡᱷᱤᱡᱽ-ᱮ, ᱢᱟᱯ ᱦᱚᱸ ᱛᱩᱞᱟ ᱒᱔ ᱛᱮᱴᱟᱝ ᱓᱕ ᱛᱮᱴᱟᱝ ᱖ ᱥᱮᱱᱴᱤᱢᱤᱴᱟᱨ ᱠᱟᱱᱟ ᱾ ᱪᱷᱟᱯᱟ ᱨᱮ ᱵᱨᱟᱸᱡ ᱜᱚᱞᱰ ᱥᱮᱴᱟᱨᱮᱱ ᱨᱚᱛ ᱟᱨ ᱚᱠᱛᱚ-ᱚᱠᱛᱚ ᱪᱠᱟᱹᱠ-ᱪᱠᱟᱹᱠᱟᱠ ᱯᱷᱤᱞᱢ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱩᱜ ᱠᱟᱱᱟ ᱾ ᱢᱩᱪᱟᱹᱫ ᱥᱤᱯᱟᱨ ᱵᱮᱜ ᱮᱠᱞᱟᱭ ᱪᱮᱛᱟᱱ ᱨᱮ ᱡᱤᱱᱤᱥᱠᱚ ᱱᱟᱶᱟ ᱛᱦᱮᱱ ᱛᱮ ᱛᱷᱤᱨ ᱛᱮᱭᱟᱹ ᱦᱩᱭ ᱠᱟᱱᱟ ᱾ ᱡᱚᱢ ᱚᱲᱟᱜ ᱛᱟᱭᱚᱢ ᱛᱮᱦᱮᱸᱧ ᱚᱠᱛᱚ, ᱵᱚᱠᱥ ᱫᱚ ᱟᱨᱦᱚᱸ ᱫᱚᱦᱚ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱩᱜ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Lamay Island's Souvenir Series Brand Packaging ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Lamay Island's Souvenir Series Brand Packaging ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
- Dimensions & Packaging
- The outer box size of this package is W34cmxD23cmxH6cm.
- Tags
- Brand，Packaging design
- Production Technology
- This set of gift boxes is designed on the visual design, and the image design is based on the local island style and cultural characteristics of Xiaoliuqiu. The packaging design part is mainly designed to give gifts, so the gift box uses paper and magnets as the opening design, the printing technology uses a special color - bronze gold, and the graphics on the box surface uses the technology of partial bright film to increase the texture of the gift box. After the food is eaten, the packaging box can also be used as a storage function to achieve the concept of environmental protection.
- Design Challenge
- The most difficult aspect of the packaging design of this brand is the drawing of the fish shape and the representation of the graphics, mainly to directly convey the delicious dried fish food made from fresh marine fish to consumers, and the delicious dishes suitable for general family cooking.
- Research
- From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images. The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
- Inspiration
- From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images.
- Project Duration
- This set of gift boxes will be sold in Lamay Island, Taiwan on 2019/12/01.
- Operation Flow
- Through the field trip to Xiaoliuqiu Island in Taiwan to conduct photography and data collection, and then carry out visual image design and packaging design, the marine culture and local cultural history of Xiaoliuqiu Island are integrated, so that the overall brand packaging design can promote market sales and achieve high The benefits of marketing.
- Patents
- Chia-Hui Lien , Jen-Wei Huang
- Team Members
- Designer: Chia-Hui Lien , Jen-Wei Huang
- Image Credits
- Designer: Chia-Hui Lien , Jen-Wei Huang
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