Gradient Vodka Soda ᱣᱚᱰᱠᱟ ᱥᱳᱰᱟ ᱯᱮᱴᱟᱪᱚᱠᱟᱛᱮ ᱰᱤᱡᱭᱟᱭᱤᱱ by Mark Rowe and John Eresman is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Gradient Vodka Soda ᱣᱚᱰᱠᱟ ᱥᱳᱰᱟ ᱯᱮᱴᱟᱪᱚᱠᱟᱛᱮ ᱰᱤᱡᱭᱟᱭᱤᱱ
Client: Gradient Beverages Corp.
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #138803The Design
About Gradient Vodka Soda ᱣᱚᱰᱠᱟ ᱥᱳᱰᱟ ᱯᱮᱴᱟᱪᱚᱠᱟᱛᱮ ᱰᱤᱡᱭᱟᱭᱤᱱ
ᱜᱨᱮᱰᱤᱭᱮᱱᱴ ᱚᱠᱟ ᱚᱠᱟ ᱯᱮᱴᱟᱪᱚᱠᱟᱛᱮ ᱰᱤᱡᱭᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱩᱱᱩᱭ ᱡᱷᱚᱛᱚ ᱚᱠᱟ ᱣᱚᱰᱠᱟ ᱥᱳᱰᱟ ᱡᱤᱞ ᱨᱮᱭᱟᱜ ᱨᱚᱞᱚᱭ ᱯᱮᱴᱟᱪᱚᱠᱟᱛᱮᱭᱟᱜᱼᱟ ᱾ ᱱᱚᱶᱟ ᱯᱮᱴᱟ ᱨᱮ ᱛᱩᱨᱩᱭ ᱴᱮ ᱗᱕᱕ ᱢᱤᱞᱤᱞᱤᱴᱚᱨ ᱨᱮᱭᱟᱜ ᱛᱩᱨᱩᱭ ᱠᱮᱱ ᱠᱮᱱ ᱧᱮᱞ ᱠᱟᱱᱟ ᱠᱟᱱ ᱚᱰᱚᱠ ᱮᱦᱚᱵ, ᱟᱨ ᱟᱞᱠᱚᱦᱚᱞ ᱴᱟᱶ ᱴᱟᱶ ᱠᱚᱢ ᱦᱩᱭ ᱠᱟᱱ ᱠᱟᱱᱟ- ᱘, ᱭ, ᱒, ᱔, ᱓ ᱟᱨ ᱕ ᱯᱚᱨᱥᱮᱸᱴ ᱵᱟᱭ ᱴᱟᱶ ᱠᱟᱱ ᱟᱞᱠᱚᱦᱚᱞ ᱨᱮᱭᱟᱜ ᱴᱟᱠᱚᱛ ᱠᱚ ᱾ ᱛᱩᱨᱩᱭ ᱠᱚ ᱯᱮᱴᱟ ᱡᱟᱠᱚᱛ ᱨᱮ ᱢᱤᱫᱴᱟᱝ ᱞᱟᱭᱤᱱ ᱛᱮ ᱰᱷᱟᱨᱚᱸ ᱠᱟᱱᱟ, ᱟᱨ ᱢᱤᱫ ᱰᱚᱴ-ᱢᱟᱴᱨᱤᱠᱥ ᱯᱟᱴᱚᱨᱱ ᱡᱤᱞ ᱠᱷᱚᱱ ᱦᱟᱞᱤᱭᱟᱛᱮ ᱡᱟᱞ ᱪᱮᱛᱟᱱ ᱛᱮ ᱨᱚᱲᱟᱛᱮ ᱚᱰᱚᱠ ᱠᱟᱱᱟ ᱚᱠᱟ ᱠᱟᱛᱷᱟ ᱡᱟᱠᱚᱛ ᱨᱮ ᱾ ᱢᱤᱫ ᱲᱮᱨᱮᱠ ᱛᱮᱨᱯᱷᱚᱨᱮᱥᱚᱱ (perforation) ᱚᱰᱚᱠ ᱠᱚᱨᱮᱚᱜ-ᱟ ᱯᱮᱴᱟ ᱠᱷᱚᱱ ᱡᱤᱞ ᱠᱷᱚᱱ ᱦᱟᱞᱤᱭᱟᱛᱮ ᱚᱰᱚᱠ ᱚᱲᱟᱜ ᱛᱮᱭᱟᱜ ᱴᱟᱶ ᱠᱟᱛᱮ, ᱚᱱᱟ ᱛᱮ ᱛᱩᱨᱩᱭ ᱠᱚ ᱚᱱᱟ ᱡᱟᱠᱚᱛ ᱛᱮ ᱮᱢ ᱦᱩᱭ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱴᱷᱮᱱᱟ ᱠᱟᱱᱟ ᱟᱭᱢᱟ ᱟᱭᱢᱟ ᱦᱚᱲ ᱠᱚ ᱡᱟᱦᱟᱱ ᱴᱟᱲᱤ ᱨᱮ ᱠᱚ ᱥᱚᱦᱤᱭᱟᱸ ᱛᱮᱭᱟᱜ ᱯᱤ ᱦᱚᱪᱚ ᱮᱢ ᱠᱟᱱᱟ, ᱟᱨ ᱟᱠᱟᱱ ᱦᱚᱨᱟ ᱨᱮ ᱦᱩᱭᱩᱜ ᱠᱟᱱ ᱴᱟᱶ ᱴᱟᱶ ᱠᱚᱢ ᱦᱩᱭ ᱠᱟᱱ ᱟᱞᱠᱚᱦᱚᱞ ᱛᱮᱛᱟᱜ ᱦᱚᱪᱚ ᱴᱮ ᱚᱰᱚᱠ ᱠᱚ ᱛᱮᱭᱟᱜ ᱮᱢ ᱠᱟᱱᱟ ᱾ ᱯᱮᱭ ᱠᱚᱨᱚᱶ ᱴᱮ ᱠᱩᱲᱤ ᱫᱟᱜ ᱦᱩᱭ ᱠᱟᱱᱟ- ᱨᱟᱥᱵᱮᱨᱤ ᱞᱮᱢᱚᱱ, ᱠᱩᱠᱩᱢᱵᱟᱨ ᱢᱤᱸᱴ ᱟᱨ ᱞᱟᱭᱢ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Gradient Vodka Soda ᱣᱚᱰᱠᱟ ᱥᱳᱰᱟ ᱯᱮᱴᱟᱪᱚᱠᱟᱛᱮ ᱰᱤᱡᱭᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Gradient Vodka Soda ᱣᱚᱰᱠᱟ ᱥᱳᱰᱟ ᱯᱮᱴᱟᱪᱚᱠᱟᱛᱮ ᱰᱤᱡᱭᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Gradient is the world's first alcohol mixed pack to package multiple, gradually reducing alcohol content drinks in one pack – 8%, 7%, 6%, 4%, 3%, 2% alc./vol. The decreasing dot matrix design perfectly matches the gradient dot matrix on the one-of-a-kind six-in-a-line box. This unique concept gives people a fun way to moderate their night, encouraging people to drink less and less so they stay "bright" all night.
- Dimensions & Packaging
- 6x Sleek 355 mL cans at 8%, 7%, 6%, 4%, 3%, 2% each available in 3 flavours: Raspberry Lemon, Cucumber Mint, Lime. Angled perforation from front to back to encourage people to start at the stronger end and work their way down.
- Tags
- gradient, moderation, vodka soda, seltzer, gradually reducing,
- Production Technology
- Key to the production of this design was meticulous Pantone matching across mediums to ensure a seamless match between shrink sleeve cans and and 24pt beverage grade box. Alignment of dot matrix grid also took careful planing at all stages of production.
- Design Challenge
- The most difficult aspect of this project was developing a system that would allow each individual can to stand out on their own, yet become part of a greater idea when seen together - which is the key purpose of the product itself. The gradually reducing dot matrix design solved this issue in a way that kept the product bright and appealing.
- Research
- 52 percent of U.S. consumers are trying to reduce their alcohol consumption. (IWSR) Despite this, over the past two years alcohol sales
have increased by 33% (IBOTTA). This tells us that people are looking for new ways to moderate their consumption. - Inspiration
- Moderation is important, but it isn't easy. Anyone who has woken up regretting how much they consumed the night before knows that the more we drink, the less control we have over our ability to moderate our alcohol intake.
Gradient offers a solution to this "auto pilot" problem by being the world’s first to package multiple, gradually reducing alcoholic beverages in one pack. - Project Duration
- This product was launched in Canada in August 2021, where it has been met with an incredible response. International exports are scheduled to begin late 2022.
- Operation Flow
- Gradient is designed to be enjoyed from the higher alcohol end to the lower alcohol end - the box's unique in-line design and perforated top nudges consumers to drink in the proper order. By starting strong, then drinking less and less through the night, gradient allows you to enjoy a few drinks without letting the night get out of hand. This works because of the way the average human body can process one 355 mL 4% alc drink per hour. Relatively high alcohol is introduced early, then decreased over time maintaining your blood alcohol levels.
- Team Members
- Creative Director: John Eresman
Designer: Mark Rowe
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