Satine Pro ᱰᱩᱫᱷ ᱯᱮᱠᱮᱡᱤᱝ by L3branding is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Satine Pro ᱰᱩᱫᱷ ᱯᱮᱠᱮᱡᱤᱝ
by L3branding
Client: L3branding
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
- 25,921
- Verified Award Winner
- Verify Award Status for #138900
The Design
About Satine Pro ᱰᱩᱫᱷ ᱯᱮᱠᱮᱡᱤᱝ
ᱥᱟᱴᱤᱱ ᱯᱨᱚ ᱫᱚ ᱪᱤᱱ ᱨᱮ ᱟᱠᱤᱱ ᱠᱟᱱᱟ ᱢᱤᱫ ᱟᱹᱞᱴᱨᱟᱯᱷᱤᱞᱴᱨᱮᱥᱚᱱ ᱰᱩᱫᱷ ᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱸᱰᱮ ᱰᱩᱫᱷ ᱨᱮ ᱢᱤᱫ ᱥᱚ ᱢᱤᱞᱤᱞᱤᱴᱟᱨ ᱨᱮ ᱶᱩᱨᱩ ᱜᱨᱟᱢ ᱯᱨᱚᱴᱤᱱ ᱢᱮᱱᱟᱜ-ᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ ᱶᱩᱨᱩ ᱮᱞᱠᱷᱟ ᱫᱚ ᱯᱮᱠ ᱨᱮᱭᱟᱜ ᱧᱮᱞ ᱛᱟᱞᱟ ᱨᱮ ᱫᱚᱦᱚ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱜᱟᱹᱭ ᱟᱨ ᱫᱟᱨᱮ-ᱡᱟᱹᱛ ᱞᱮᱠᱟᱱ ᱯᱨᱟᱠᱨᱤᱛᱤᱠ ᱪᱤᱡᱽ ᱠᱚ ᱵᱷᱟᱜ ᱠᱟᱛᱮ ᱟᱨ ᱟᱸᱡᱚᱢ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱢᱤᱫᱴᱟᱹᱝ ᱯᱩᱨᱟᱹ ᱜᱟᱹᱭ ᱫᱚ ᱪᱤᱛᱟᱹᱨ ᱵᱷᱤᱛᱨᱤ ᱨᱮ ᱩᱠᱩ ᱟᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱛᱨᱤᱠᱟᱹ ᱫᱚ ᱠᱤᱩᱵᱤᱡᱚᱢ ᱟᱨ ᱟᱵᱚᱥᱴᱨᱟᱠᱴ ᱠᱚᱞᱟ ᱠᱷᱚᱱ ᱮᱢ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱥᱟᱨᱤ ᱪᱤᱡᱽ ᱫᱚ ᱵᱷᱟᱜ ᱠᱟᱛᱮ ᱫᱚᱦᱚᱨᱟ ᱛᱮᱭᱟᱨ ᱠᱚᱜᱼᱟ ᱾ ᱯᱮᱠᱮᱡᱤᱝ ᱟᱜ ᱢᱟᱯ ᱫᱚ ᱕᱐ x ᱕᱐ x ᱑᱘᱐ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱠᱟᱱᱟ ᱾ ᱮᱱᱟᱜ ᱩᱫᱩᱜ ᱫᱚ ᱢᱤᱫ ᱱᱟᱶᱟ ᱰᱩᱫᱷ ᱩᱯᱼᱠᱟᱴᱮᱜᱚᱨᱤ ᱛᱮᱭᱟᱨ ᱟᱨ ᱢᱤᱫᱴᱟᱹᱝ ᱯᱨᱟᱠᱨᱤᱛᱤᱠ ᱟᱨ ᱥᱟᱯᱷᱟ ᱜᱩᱱ ᱩᱫᱩᱜ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Satine Pro ᱰᱩᱫᱷ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Satine Pro ᱰᱩᱫᱷ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SATINE, as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. A new picture was created by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, technology, art, and nature were integrated into one design.
- Dimensions & Packaging
- 50mm*50mm*180mm
- Tags
- milk, package design, organic, Cubism
- Design Challenge
- The uniqueness of ultrafiltration milk category has not been well represented by any product on a global scale, with most looking more like "functional milk" or "milk beverage".
Our core mission is: 1. Define the characteristics of a new subcategory of ultrafiltration milk by design; 2. Continue SATINE's own natural and light luxury style, and further strengthen the high-end feeling to support the high price of products. - Inspiration
- Design strategy is to start from science and technology, and the core principle of deconstruction and reorganization reminds designers of the deconstruction and reorganization of realistic scenes in "Cubism" and "abstractionism", which is an artistic means to reproduce reality and surpass reality; The integration of artistic vision into commercial products is also commonly used in luxury goods, which will naturally create high-end identity for the public.
- Project Duration
- The project started in July 2021 in Beijing and finished in December 2021 in Beijing, and was released in China in January 2022.
- Team Members
- Creative Direction: Guanru LI
Designer: Zhenxing Shi; Zhengyang Xuan
Projiect Manager: JIaxin He
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