Drive2Extremes Multivision ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ ᱠᱟᱹᱢᱤ ᱠᱟᱞᱟ by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ Competition Category.
ᱨᱩᱯᱟᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ· 2022
Drive2Extremes Multivision ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ ᱠᱟᱹᱢᱤ ᱠᱟᱞᱟ
Client: Porsche Middle East and Africa FZE
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ Category
Verified Award Winner
Verify Award Status for #139340The Design
About Drive2Extremes Multivision ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ ᱠᱟᱹᱢᱤ ᱠᱟᱞᱟ
Drive2Extremes Multivision ᱫᱚ ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ ᱠᱟᱞᱟ ᱠᱚᱣᱟᱜ ᱢᱤᱫ ᱥᱤᱨᱤᱡ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱟᱨ ᱵᱷᱮᱜᱟᱨ ᱵᱷᱮᱜᱟᱨ ᱡᱟᱭᱜᱟ ᱠᱚ ᱢᱤᱫ ᱪᱤᱛᱟᱹᱨ ᱨᱮ ᱢᱤᱫᱛᱮ ᱮᱢᱟᱜᱼᱟ ᱾ Porsche Taycan Cross Turismo ᱫᱚ ᱟᱨᱠᱴᱤᱠ ᱥᱟᱨᱠᱮᱞ ᱨᱮᱭᱟᱜ ᱩᱛᱟᱹᱨ ᱥᱮᱫ, ᱞᱟᱯᱞᱟᱱ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱨᱮᱜ ᱟᱠᱟᱱ ᱵᱚᱜ ᱨᱮ ᱯᱩᱭᱞᱩ ᱛᱮ ᱯᱷᱚᱴᱚ ᱜᱚᱴ ᱟᱠᱟᱱᱟ ᱾ ᱵᱟᱨ ᱦᱟᱛᱟ ᱛᱟᱭᱚᱢ ᱛᱮ ᱚᱱᱟ ᱜᱟᱲᱤ ᱫᱚ ᱠᱮᱢᱨᱟ ᱠᱷᱚᱱ ᱮᱠᱮᱱ ᱡᱟᱭᱜᱟ ᱨᱮ, ᱟᱨ ᱮᱠᱮᱱ ᱥᱤᱸᱜᱮ ᱡᱟᱭᱜᱟ ᱨᱮ, ᱭᱩᱱᱟᱭᱴᱮᱰ ᱟᱨᱟᱵ ᱮᱢᱤᱨᱮᱴᱥ ᱨᱮᱭᱟᱜ ᱟᱨᱟᱵᱤᱭᱟᱱ ᱢᱟᱨᱩᱭᱟᱹᱰᱤ ᱨᱮ ᱫᱚᱦᱚ ᱠᱟᱱᱟ ᱾ ᱚᱱᱟ ᱛᱟᱭᱚᱢ ᱚᱠᱟ ᱵᱟᱨ ᱮᱢ ᱫᱚ ᱟᱰᱢᱟᱱ ᱮᱠᱥᱯᱚᱡᱚᱨ ᱴᱮᱠᱱᱤᱠ ᱛᱮ ᱢᱤᱫᱛᱮ ᱠᱚ ᱜᱟᱯᱟᱞ ᱠᱮᱫᱟ ᱾ ᱮᱱᱮᱢ ᱫᱚ ᱯᱚᱞᱟᱨ ᱟᱨ ᱢᱟᱨᱩᱭᱟᱹᱰᱤ ᱡᱟᱭᱜᱟ ᱠᱚ ᱢᱤᱫ ᱪᱤᱛᱟᱹᱨ ᱨᱮ ᱢᱤᱫᱛᱮ ᱟᱹᱜᱩᱭ ᱠᱟᱱᱟ ᱾ ᱚᱱᱟ ᱠᱟᱞᱟ ᱠᱚ ᱫᱚ ᱠᱟᱛᱮ ᱢᱟᱯ ᱨᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Drive2Extremes Multivision ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ ᱠᱟᱹᱢᱤ ᱠᱟᱞᱟ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Drive2Extremes Multivision ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ ᱠᱟᱹᱢᱤ ᱠᱟᱞᱟ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- I had the wonderful opportunity to bring together the two extremes of the Northern Polar Region in Levi, Finland and the Arabian Desert in Liwa, United Arab Emirates with the Porsche Taycan Cross Turismo. These are some of the results.
I first photographed the Taycan in the polar region, then placed it exactly the same, same perspective, camera angle, etc. in the desert and applied my multivision mojo. - Dimensions & Packaging
- Several produced artworks in different sizes.
- Tags
- photography, artwork, multiple exposure, desert, finland, snow, porsche, taycan,
- Production Technology
- I first placed and photographed the Porsche on a frozen bog in Lapland, north of the Arctic Circle, and two weeks later in the same position relative to the camera and at a similar position of the sun in the Arabian desert. These two images were then fluidly built together.
- Design Challenge
- The challenge was to position the car in the exact same angle, height, etc. And in the desert you have to work quite fast, due to the very fast sunset and sundown.
- Research
- The research was mainly about the weather and the times of sunset and sunrise. Also in resaerching the area and locations and how to protect the cameras from sand, dust and snow and how we could work at -30 degrees Celsius and +45 degrees Celsius with our equipment...
- Inspiration
- I worked before for Porsche as a commercial photographer. As an artist I often work with multiple exposure photography. Porsche Middel East produced a highly acclaimed film Drive2Extrems, bringing the two locations desert and polar region together. I worked before with the executive people from Porsche in Shanghai and produced there multiple exposure Artworks for the Photofairs Shanghai. In the new project I wanted to combine the two regions in one picture.
- Project Duration
- It took 2 weeks of photo-production in Finland and the UAE desert and 2 weeks of post-production.
- Operation Flow
- I knew the places and locations but I had to decide on location on which time I wanted to shoot, due to sunset or sunrise. In Finland it was quite easy, sunset and sunrise take about 2 hours and more. In the desert in the UAE it was more difficult: sunrise and sunset are done in less than 30 minutes...
- Patents
- Copyrights belong to Florian W. Mueller, 2022.
- Team Members
- Sandy Mcintosh
Rita el Hachem
Guild Finland. - Image Credits
- All images:
Client: Porsche Middle East & Africa FZE
Agency: KeKo Dubai
Creative Director: Sandy Mcintosh
Production: Stoked Films, Rita el Hachem & Directors Guild Finland, Juha-Matti Nieminen
Assistant: Christian Bacher
Driver: Jukka Honkavuori
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