Multivision Porsche Shanghai ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱯᱷᱚᱴᱚᱜᱽᱨᱟᱯᱷᱤ ᱠᱟᱹᱨᱩ ᱠᱟᱹᱢᱤ by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ Competition Category.
ᱨᱩᱯᱟᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ· 2022
Multivision Porsche Shanghai ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱯᱷᱚᱴᱚᱜᱽᱨᱟᱯᱷᱤ ᱠᱟᱹᱨᱩ ᱠᱟᱹᱢᱤ
Client: Porsche China
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱷᱚᱴᱚᱜᱨᱟᱯᱷᱤ Category
Verified Award Winner
Verify Award Status for #139344The Design
About Multivision Porsche Shanghai ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱯᱷᱚᱴᱚᱜᱽᱨᱟᱯᱷᱤ ᱠᱟᱹᱨᱩ ᱠᱟᱹᱢᱤ
ᱢᱟᱲᱴᱤᱣᱤᱡᱚᱱ ᱯᱚᱨᱥᱮ ᱥᱟᱸᱭᱦᱟᱭ ᱫᱚ ᱯᱚᱨᱥᱮ ᱪᱤᱱ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱯᱷᱚᱴᱚᱜᱽᱨᱟᱯᱷᱤ ᱠᱟᱹᱨᱩ ᱠᱟᱹᱢᱤ ᱨᱮᱭᱟᱜ ᱢᱤᱫ ᱥᱤᱨᱤᱡ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱢᱤᱫ ᱪᱤᱛᱟᱹᱨ ᱫᱚ ᱟᱡᱚᱢ ᱮᱠᱥᱯᱚᱡᱚᱨ ᱠᱟᱛᱮ ᱯᱮᱭᱟ ᱯᱷᱚᱴᱚ ᱠᱚ ᱢᱤᱫ ᱯᱷᱨᱮᱢ ᱨᱮ ᱢᱤᱫᱛᱩᱭᱤᱡ ᱟᱠᱟᱱᱟ ᱾ ᱱᱩᱭ ᱥᱤᱨᱤᱡ ᱫᱚ ᱥᱟᱸᱭᱦᱟᱭ ᱨᱮᱭᱟᱜ ᱮᱴᱟᱜ ᱮᱴᱟᱜ ᱢᱚᱦᱚᱲᱟ ᱠᱚ ᱩᱫᱩᱜᱼᱟ, ᱯᱟᱨᱠᱚᱢ ᱪᱤᱱ ᱡᱟᱜᱟ ᱠᱚ ᱟᱨ ᱢᱟᱲᱟᱝ ᱯᱷᱨᱮᱸᱪ ᱠᱚᱱᱥᱮᱥᱚᱱ ᱨᱮᱭᱟᱜ ᱛᱮᱭᱟᱨᱤᱭᱟᱹ ᱠᱷᱚᱱ ᱢᱟᱨᱠᱟᱛ ᱠᱟᱸᱪ ᱟᱨ ᱤᱥᱛᱟᱹᱞ ᱨᱮᱭᱟᱜ ᱚᱲᱟᱜ ᱠᱚ ᱦᱟᱹᱵᱤᱡ ᱾ ᱡᱚᱛᱚ ᱪᱤᱛᱟᱹᱨ ᱨᱮ ᱢᱤᱫ ᱥᱯᱚᱨᱴᱥ ᱠᱟᱨ ᱧᱮᱞ ᱚᱜᱟᱭᱟ ᱟᱨ ᱛᱟᱦᱮᱸᱱ ᱡᱟᱜᱟ ᱠᱚ ᱛᱚᱨᱚᱛ ᱠᱟᱱ ᱦᱚᱸ ᱮᱱ ᱠᱟᱨ ᱫᱚ ᱟᱴᱠᱟᱨᱚᱜ ᱢᱟᱱᱟ ᱾ ᱱᱩᱭ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱫᱚ ᱰᱤᱡᱤᱴᱟᱞ ᱯᱷᱚᱴᱚᱜᱽᱨᱟᱯᱷᱤ ᱛᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱟᱨ ᱟᱞᱩᱢᱤᱱᱤᱭᱚᱢ ᱠᱚᱢᱯᱚᱡᱤᱴ ᱯᱮᱱᱮᱞ ᱨᱮ ᱛᱚᱞ ᱟᱠᱟᱱ ᱯᱷᱟᱭᱤᱱᱼᱟᱨᱴ ᱯᱨᱤᱱᱴ ᱞᱮᱠᱟᱛᱮ ᱞᱤᱢᱤᱴᱮᱰ ᱮᱰᱤᱥᱚᱱ ᱨᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Multivision Porsche Shanghai ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱯᱷᱚᱴᱚᱜᱽᱨᱟᱯᱷᱤ ᱠᱟᱹᱨᱩ ᱠᱟᱹᱢᱤ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Multivision Porsche Shanghai ᱢᱩᱬᱩᱛ ᱠᱟᱹᱢᱤ: ᱯᱷᱚᱴᱚᱜᱽᱨᱟᱯᱷᱤ ᱠᱟᱹᱨᱩ ᱠᱟᱹᱢᱤ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture. - Dimensions & Packaging
- Different Artworks in different sizes, all in limited editions
- Tags
- Shanghai, China, Porsche, multiple exposure, photography
- Production Technology
- Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
- Design Challenge
- The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
- Research
- The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
- Inspiration
- Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche. - Project Duration
- Location-Scouting and Shooting: 10 days, 10 more days for postproduction
- Operation Flow
- 1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production - Patents
- Copyrights belong to Florian W. Mueller, 2022.
- Team Members
- David Schütte
Claire Bayrasy. - Image Credits
- Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy
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