Meiyitian Smart Packaging (ᱥᱢᱟᱨᱴ ᱯᱮᱠᱮᱡᱤᱝ) by Chong Peng is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Meiyitian Smart Packaging (ᱥᱢᱟᱨᱴ ᱯᱮᱠᱮᱡᱤᱝ)
by Chong Peng
Client: Yili Group
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
- 12,685
- Verified Award Winner
- Verify Award Status for #139341
The Design
About Meiyitian Smart Packaging (ᱥᱢᱟᱨᱴ ᱯᱮᱠᱮᱡᱤᱝ)
Meiyitian ᱢᱮᱱᱠᱷᱟᱱ ᱢᱤᱭᱟᱛᱤᱭᱟᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱱ ᱪᱷᱟᱯᱟᱣᱟᱜ ᱯᱮᱠᱮᱡ ᱠᱚ ᱢᱤᱫ ᱵᱽᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱣᱟᱨᱴᱩᱭᱟᱞ ᱫᱩᱱᱤᱭᱟᱠᱷᱚᱱ ᱡᱳᱲᱟᱣ ᱮᱫᱟᱭ ᱾ ᱚᱱᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮ ᱵᱽᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱠᱟᱴᱷᱟ ᱚᱲᱟᱠ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱫᱩᱭ ᱟᱨ ᱯᱮ ᱰᱟᱭᱢᱮᱱᱥᱚᱱᱟᱞ ᱠᱮᱨᱮᱠᱴᱚᱨ ᱠᱚ ᱢᱮᱱᱟᱜᱼᱟ, ᱡᱟᱦᱟᱱ ᱢᱤᱫ ᱵᱽᱨᱟᱸᱰ ᱢᱟᱥᱠᱚᱴ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱠᱟᱱᱟ ᱾ ᱜᱟᱦᱟᱜ ᱦᱚᱲ ᱠᱚ ᱟᱠᱟᱶᱟᱜ ᱢᱳᱵᱟᱭᱤᱞ ᱮᱯᱞᱤᱠᱮᱥᱚᱱ ᱛᱮ ᱚᱱᱟ ᱠᱮᱨᱮᱠᱴᱚᱨ ᱠᱚ ᱥᱠᱮᱱ ᱮᱫᱟ ᱟᱨ ᱵᱽᱨᱟᱸᱰ ᱫᱟᱲᱮᱭᱟᱜᱼᱟᱜ ᱣᱟᱨᱴᱩᱭᱟᱞ ᱫᱩᱱᱤᱭᱟᱠᱷᱚᱱ ᱨᱮ ᱛᱮᱦᱮᱸᱧ ᱮᱫᱟᱭ ᱾ ᱣᱟᱨᱴᱩᱭᱟᱞ ᱫᱩᱱᱤᱭᱟᱠᱷᱚᱱ ᱨᱮ, ᱦᱚᱸ ᱚᱪᱚᱭ ᱮᱢ ᱚᱪᱚᱭ ᱨᱚᱲ ᱜᱮᱢ ᱠᱚ ᱟᱨ ᱫᱳᱞ ᱠᱚᱥᱴᱚᱢᱟᱭᱡᱮᱥᱚᱱ ᱥᱤᱥᱴᱚᱢ ᱮᱢ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱨᱤᱣᱟᱨᱰᱚᱠᱚ ᱦᱚᱸ ᱡᱚᱢᱟᱣ ᱫᱟᱲᱮᱭᱟᱜ ᱠᱟᱱᱟ ᱾ ᱮᱴᱟᱜ ᱦᱩᱰᱤᱧ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱱ ᱛᱮ ᱵᱽᱨᱟᱸᱰ ᱟᱨ ᱦᱟᱦᱟᱨᱟ ᱜᱟᱦᱟᱜ ᱦᱚᱲᱠᱚ ᱛᱟᱞᱟᱨᱮ ᱟᱨᱦᱚᱸ ᱱᱚᱰᱮ ᱢᱤᱫ ᱡᱚᱲᱟᱣ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱦᱩᱭ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Meiyitian Smart Packaging (ᱥᱢᱟᱨᱴ ᱯᱮᱠᱮᱡᱤᱝ) ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Meiyitian Smart Packaging (ᱥᱢᱟᱨᱴ ᱯᱮᱠᱮᱡᱤᱝ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
- Dimensions & Packaging
- Width65mmxDepth65mmxHeight220mm
- Tags
- Virtual brand world,Smart and connected,Brand IP design
- Production Technology
- Mobile Internet AI technology
- Design Challenge
- In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
- Research
- With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
- Inspiration
- The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
- Project Duration
- The project started in August 2021 in China
- Operation Flow
- Consumers enter the virtual brand world by scanning the characters on the package through APP
- Team Members
- Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team
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