Granovita Primary Function: ᱜᱨᱟᱱᱚᱞᱟ ᱯᱮᱠᱮᱡᱤᱝ by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Granovita Primary Function: ᱜᱨᱟᱱᱚᱞᱟ ᱯᱮᱠᱮᱡᱤᱝ
Client: Sot B&d
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
- 31,653
- Verified Award Winner
- Verify Award Status for #139398
The Design
About Granovita Primary Function: ᱜᱨᱟᱱᱚᱞᱟ ᱯᱮᱠᱮᱡᱤᱝ
Book Text: ᱜᱨᱟᱱᱳᱣᱤᱴᱟ ᱫᱚ ᱜᱨᱟᱱᱚᱞᱟ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱠᱟᱨᱰᱵᱳᱰ ᱵᱟᱠᱥᱟ ᱫᱚ ᱥᱤᱨᱤᱭᱟᱞ ᱞᱟᱹᱜᱤᱫ ᱟᱛᱟᱢ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱩᱜ ᱠᱟᱱ ᱞᱚᱨ ᱯᱟᱣᱪ ᱨᱮᱭᱟᱜ ᱛᱷᱟᱶ ᱮᱢᱟᱜᱼᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱤᱱᱤᱥ ᱫᱚ ᱥᱮᱞᱯᱷ ᱨᱮ ᱪᱮᱫᱞᱮᱠᱟ ᱩᱫᱩᱜᱼᱟ ᱚᱱᱟ ᱨᱮ ᱟᱹᱰᱤ ᱠᱚᱱᱴᱨᱚᱞ ᱮᱢᱟᱜᱼᱟ ᱾ ᱠᱟᱨᱰᱵᱳᱰ ᱨᱮᱭᱟᱜ ᱨᱩᱠᱷᱩ ᱥᱟᱯᱷᱟ ᱫᱚ ᱥᱟᱹᱨᱤ ᱡᱤᱭᱚᱱ ᱨᱮᱭᱟᱜ ᱛᱷᱤᱢ ᱜᱚᱲᱚᱜᱼᱟ ᱾ ᱡᱚ ᱟᱨ ᱜᱚᱲᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱠᱚ ᱫᱚ ᱡᱚᱛᱚ ᱢᱤᱫ ᱢᱤᱫ ᱠᱤᱥᱟᱹᱢ ᱨᱮᱭᱟᱜ ᱥᱟᱹᱫ ᱛᱮ ᱵᱟᱰᱟᱭ ᱮᱢᱟᱜᱼᱟ ᱾ ᱟᱭᱠᱚᱱ, ᱮᱠᱥᱯᱨᱮᱥᱤᱵ ᱟᱠᱷᱚᱨ ᱟᱨ ᱡᱷᱟᱞᱠᱟᱣ ᱨᱚᱝ ᱠᱚ ᱫᱚ ᱢᱤᱫ ᱵᱮ�satᱟ ᱠᱷᱚᱵᱚᱨ ᱩᱫᱩᱜᱼᱟ ᱾ ᱠᱟᱨᱰᱵᱳᱰ ᱫᱚ ᱠᱚᱢᱯᱳᱥᱴ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱚᱱᱟᱛᱮ ᱱᱚᱶᱟ ᱥᱟᱢᱟᱸᱜ ᱫᱚ ᱚᱠᱛᱚ�\u200bᱡᱟᱦᱟᱸ ᱢᱟᱱᱟᱣᱟᱠ ᱟᱨ ᱚᱲᱟᱜ ᱞᱟᱜᱟᱛ ᱨᱮ ᱠᱚᱢ ᱛᱟᱦᱮᱸᱱᱟ ᱾ ᱡᱚᱛᱚ ᱢᱤᱫ ᱢᱤᱫ ᱵᱟᱠᱥᱟ ᱫᱚ ᱑᱖᱐ ᱜᱩᱱ ᱑᱒᱐ ᱜᱩᱱ ᱔᱐ ᱢᱤᱞᱤᱢᱤᱴᱟᱨ ᱢᱟᱯ ᱛᱮ ᱛᱟᱦᱮᱸᱱᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Granovita Primary Function: ᱜᱨᱟᱱᱚᱞᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Granovita Primary Function: ᱜᱨᱟᱱᱚᱞᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
- Dimensions & Packaging
- 1 boxes 160mm x 120mm x 40mm
- Tags
- Granola, Granola packaging, Fruit Granola, Ukraine
- Production Technology
- Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
- Design Challenge
- The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
- Research
- The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
- Inspiration
- Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
- Project Duration
- This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
- Operation Flow
- By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.
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