Siela ᱠᱚᱥᱢᱮᱴᱤᱠ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱭᱟᱭᱤᱱ by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Siela ᱠᱚᱥᱢᱮᱴᱤᱠ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱭᱟᱭᱤᱱ
Client: Sot B&d
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
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- Verified Award Winner
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The Design
About Siela ᱠᱚᱥᱢᱮᱴᱤᱠ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱭᱟᱭᱤᱱ
ᱥᱤᱮᱞᱟ ᱵᱟᱲᱟᱠᱚ ᱨᱮᱭᱟᱜ ᱠᱚᱥᱢᱮᱴᱤᱠ ᱞᱟᱭᱤᱱ ᱞᱟᱹᱜᱤᱫ ᱮᱠᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮ 75 ᱮᱢᱮᱞ ᱨᱮᱭᱟᱜ ᱯᱩᱭᱞᱩ ᱯᱞᱟᱥᱴᱤᱠ ᱴᱭᱩᱵ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱥᱠᱨᱤᱱ ᱟᱨ ᱯᱮᱰ ᱯᱨᱤᱺᱴᱤᱝ ᱠᱚ ᱫᱟᱨᱟᱭ ᱠᱟᱱᱟ ᱾ ᱥᱴᱟᱭᱤᱞᱟᱭᱡᱰ ᱡᱟᱛ ᱤᱞᱚᱥᱴᱨᱮᱥᱚᱱ ᱠᱚ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱴᱷᱤᱠ ᱛᱮᱴᱟᱝ ᱨᱮ ᱫᱚᱦᱚᱭ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱢᱤᱫ ᱠᱟᱨᱮᱠᱴᱚᱨ ᱚᱠᱛᱚ ᱚᱠᱛᱚ ᱡᱟᱭᱭᱟ ᱟᱨ ᱡᱟᱦᱟᱸ ᱡᱟᱦᱟᱸ ᱠᱟᱹᱦᱱᱤ ᱨᱮ ᱚᱰᱚᱠ ᱞᱟᱭᱤᱱ ᱨᱮ ᱫᱮᱠᱷᱟᱣ ᱟᱠᱟᱱᱟ ᱾ ᱨᱚᱍ ᱠᱳᱰᱤᱝ ᱫᱚ ᱠᱤᱨᱤᱧ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱜᱮ ᱯᱩᱨᱟᱹᱣᱟᱦᱟ ᱠᱚ ᱵᱟᱲᱟᱭ ᱨᱮ ᱪᱤᱱᱦᱟᱹ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢᱟᱭ ᱟᱭ ᱾ ᱚᱞ ᱠᱚ ᱫᱚ ᱠᱟᱢ ᱴᱷᱤᱠ ᱛᱮᱴᱟᱝ ᱛᱮ ᱨᱟᱠᱟᱵ ᱮᱢ ᱟᱠᱟᱫᱟ, ᱡᱟᱦᱟᱸᱛᱮ ᱥᱮᱞᱡ ᱨᱮ ᱴᱷᱤᱠ ᱵᱟᱲᱟᱭ ᱫᱚ ᱡᱚᱛᱚ ᱛᱮ ᱧᱮᱞ ᱦᱚᱪᱚ ᱦᱩᱭ ᱫᱟᱲᱮᱭᱟᱜ-ᱟ ᱾ ᱯᱩᱭᱞᱩ ᱥᱟᱨᱚᱪᱮᱫ ᱛᱮ ᱤᱞᱚᱥᱴᱨᱮᱥᱚᱱ ᱠᱚ ᱫᱚ ᱯᱷᱚᱨᱮᱡ ᱟᱨ ᱧᱮᱞ ᱞᱟᱹᱜᱤᱫ ᱦᱟᱛᱟᱣ ᱛᱟᱦᱮᱸ ᱟᱭ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Siela ᱠᱚᱥᱢᱮᱴᱤᱠ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱭᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Siela ᱠᱚᱥᱢᱮᱴᱤᱠ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱭᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
- Dimensions & Packaging
- Plastic tube cream bottle 75 ml. White color
- Tags
- Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
- Production Technology
- Screen and pad printing method
- Design Challenge
- Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
- Research
- The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
- Inspiration
- Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
- Project Duration
- This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
- Operation Flow
- The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.
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