Artem Luxury Watch Straps ᱯᱮᱠᱮᱡᱤᱝ by Joel Derksen is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Artem Luxury Watch Straps ᱯᱮᱠᱮᱡᱤᱝ
by Joel Derksen
Client: Studio Otherness
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #139454The Design
About Artem Luxury Watch Straps ᱯᱮᱠᱮᱡᱤᱝ
ᱟᱨᱴᱮᱢ ᱞᱚᱠᱥᱟᱨᱤ ᱣᱟᱹᱴᱚᱸ ᱥᱴᱨᱮᱯ ᱫᱚ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱚᱠᱟ ᱠᱚᱞᱮᱠᱴᱚᱨ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱱᱟᱣ ᱠᱟᱱᱟ ᱣᱟᱹᱴᱚᱸ ᱥᱴᱨᱮᱯ ᱞᱟᱹᱜᱤᱫ ᱾ ᱵᱟᱦᱨᱮ ᱠᱟᱵᱷᱟᱨ ᱥᱞᱟᱭᱰ ᱦᱩᱭᱮᱫ ᱟᱨ ᱢᱮᱱᱮ ᱦᱚᱲ ᱮᱴ ᱡᱟᱦᱟᱸ ᱛᱮ ᱢᱤᱫ ᱯᱷᱨᱚᱥᱴᱮᱰ ᱣᱮᱞᱞᱟᱢ ᱵᱚᱠᱥ ᱮᱢᱟᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱫᱟᱦᱟᱨᱤ ᱦᱤᱥᱤᱲ ᱨᱮ ᱮᱠᱮ ᱡᱚᱛᱚ ᱠᱟᱱᱟ ᱢᱤᱫ ᱯᱷᱞᱮᱯ ᱥᱤᱞ ᱛᱮ ᱾ ᱢᱤᱫ ᱯᱷᱚᱢ ᱤᱱᱥᱚᱴ ᱴᱷᱮᱢᱮ ᱥᱴᱨᱮᱯ ᱫᱚ ᱡᱟᱭᱜᱟ ᱨᱮ ᱛᱟᱦᱮᱸᱱ ᱠᱟᱱᱟ ᱾ ᱵᱞᱚᱠᱤ ᱟᱨ ᱥᱚᱠᱚᱞᱟᱴᱟᱞ ᱨᱩᱯ ᱫᱚ ᱠᱟᱴ ᱠᱚᱨᱮᱨ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱟᱞ ᱴᱷᱤᱠ ᱴᱷᱟᱠ ᱠᱟᱢᱤ ᱩᱫᱩᱜ ᱠᱚ ᱾ ᱯᱷᱚᱭᱤᱞ ᱥᱴᱟᱢᱯᱤᱝ ᱟᱨ ᱜᱨᱮ ᱟᱨ ᱨᱚᱭᱟᱞ ᱵᱞᱩ ᱨᱚᱝ ᱨᱮᱭᱟᱜ ᱠᱟᱜᱚᱡ ᱠᱚ ᱮᱢ ᱦᱚᱭ ᱟ ᱢᱤᱫ ᱵᱮᱥ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱟᱞ ᱦᱟᱞᱚᱴ ᱾ ᱥᱚᱨᱚᱠᱴᱚᱨ ᱫᱚ ᱟᱭᱢᱟ ᱮᱢ ᱞᱟᱹᱜᱤᱫ ᱵᱮᱱᱟᱣ ᱮᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱚᱸᱵᱚᱠᱥᱤᱝ ᱚᱠᱛᱚ ᱨᱮ ᱡᱤᱱᱤᱥ ᱥᱟᱯᱷᱟ ᱛᱮ ᱩᱫᱩᱜ ᱦᱩᱭᱮ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Artem Luxury Watch Straps ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Artem Luxury Watch Straps ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.
The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts. - Dimensions & Packaging
- 80mm W x 20mm D x 270cm L
- Tags
- Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
- Production Technology
- Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
- Design Challenge
- The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
- Research
- Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging. - Inspiration
- The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
- Project Duration
- 4 months, Netherlands
- Operation Flow
- Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
- Team Members
- Creative Director: Joel Derksen
- Image Credits
- Photographer: Ingmar Swalue
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
