Hightail ᱯᱮᱠᱮᱡᱤᱝ by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Hightail ᱯᱮᱠᱮᱡᱤᱝ
Client: Depot Creative
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
- 13,810
- Verified Award Winner
- Verify Award Status for #139774
The Design
About Hightail ᱯᱮᱠᱮᱡᱤᱝ
ᱮᱡᱮᱱᱥᱤ ᱫᱚ ᱢᱤᱫ ᱱᱟᱶᱟ ᱢᱚᱴᱚᱨᱵᱟᱭᱤᱠ ᱦᱮᱞᱢᱮᱴ ᱥᱚᱦᱚᱫ ᱡᱤᱱᱤᱥ ᱞᱟᱹᱜᱤᱫ ᱵᱨᱟᱱᱰ ᱧᱩᱛᱩᱢ, ᱨᱚᱲ ᱦᱚᱨᱟ, ᱧᱮᱞ ᱪᱤᱱᱦᱟᱹ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱛᱮᱭᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱠᱟᱹᱢᱤ ᱮ ᱧᱟᱢ ᱞᱮᱫᱟ᱾ ᱠᱟᱹᱢᱤ ᱨᱮ ᱟᱭᱢᱟ ᱠᱷᱟᱥ ᱥᱚᱨᱚᱛ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ - ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱡᱚᱛᱚ ᱡᱟᱹᱛ ᱦᱚᱲ ᱞᱟᱹᱜᱤᱫ ᱵᱷᱟᱹᱜᱤ ᱛᱟᱦᱮᱸᱱᱟ, ᱫᱩᱦᱲᱟᱹ ᱵᱮᱵᱷᱟᱨ ᱜᱟᱱᱚᱜᱼᱟ, ᱡᱤᱱᱤᱥ ᱵᱷᱟᱹᱜᱤ ᱧᱮᱞᱚᱜᱼᱟ ᱟᱨ ᱠᱚᱢ ᱠᱷᱚᱨᱚᱪ ᱨᱮ ᱵᱷᱮᱡᱟ ᱞᱟᱹᱜᱤᱫ ᱦᱟᱞᱠᱟ ᱛᱟᱦᱮᱸᱱᱟ᱾ ᱪᱚᱠᱚᱛ ᱟᱨ ᱟᱫᱷᱟᱱ ᱟᱭᱢᱟ ᱛᱚᱦ ᱯᱷᱤᱞᱢ ᱯᱟᱩᱪ ᱫᱚ ᱜᱚᱴᱟ ᱥᱚᱨᱚᱛ ᱯᱩᱨᱟᱹᱣ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱠᱤᱨᱤᱧ ᱦᱚᱲ ᱞᱟᱹᱠᱛᱤᱭᱟᱱ ᱡᱚᱛᱚ ᱡᱤᱱᱤᱥ ᱢᱮᱱᱟᱜᱼᱟ - ᱡᱤᱱᱤᱥ, ᱡᱚᱲᱟᱣ ᱠᱞᱤᱯ, ᱥᱯᱮᱥᱚᱨ ᱟᱨ ᱵᱮᱵᱷᱟᱨ ᱯᱩᱛᱷᱤ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Hightail ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Hightail ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Name creation and tone of voice as well visual identity and packaging design for an innovative motorbike helmet accessory.
Brief criteria included, having unisex appeal. packaging that could be reused, high product visibility and light weight to ensure cost effective freight costs. - Dimensions & Packaging
- Gravure printing
Packaging: Zip lock Foil pouch - PET Foil and PE Foil, printed with 4 spot colours with a matte varnish and spot UV gloss varnish
Offset printing
Instruction Booklet: Single sided coated paper board, printed 4 spot colours with a machine varnish and Spot UV gloss varnish - Tags
- Pouch Packaging, Packaging Design, Branding Design, Logo Design, Packaging Inspiration, Hightail Packaging Design
- Production Technology
- The sleek and unique multi-layered film pouch we have designed met all of the client’s requirements, as well as containing everything the purchaser needs to get up and running; the product, attachment clips, spacer and how-to brochure.
- Design Challenge
- The project spanned over a two year period, due to the product development, which made maintaining continuity of thought more challenging.
- Research
- Research around behaviour and attitudes of bike riders was necessary to identify best means of communication benefits of the product.
The product of the packaging was key to supporting all of the clients criteria. For product visibility we selected a frosted film, to highlight the black product we laminated a red film to the reverse side of the foil. Using foil, coloured film and frosted film together enabled us to achieve the exact look we wanted and reduce the number of cylinders required to print, therefore affording the client reduced production costs. - Inspiration
- The inspiration for the project was based on the concepts of freedom and simplicity both associated with riding motorbikes. The product is designed to give you greater freedom with your hair and the simplicity is the ease with which it can be used, both of which needed to be translated directly in to the packaging itself.
- Project Duration
- 2017-2019, Sydney Australia
- Operation Flow
- Simple tear apart packaging with a zip lock closure for reuse.
- Team Members
- Angela Spindler - Creative Director/Designer
Anna Lee - Copy writer
Anneke Decker - Finished artist/technical illustrator
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