Rooeein ᱯᱷᱤᱞᱴᱚᱨ ᱯᱮᱠᱮᱡᱤᱝ by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Rooeein ᱯᱷᱤᱞᱴᱚᱨ ᱯᱮᱠᱮᱡᱤᱝ
Client: Rooeein Filters Co.
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #140076The Design
About Rooeein ᱯᱷᱤᱞᱴᱚᱨ ᱯᱮᱠᱮᱡᱤᱝ
ᱨᱩᱤᱭᱤᱱ ᱢᱮᱱᱠᱷᱟᱱ ᱚᱴᱚᱢᱚᱴᱤᱵ ᱦᱟᱣᱟ ᱟᱨ ᱚᱭᱤᱞ ᱯᱷᱤᱞᱴᱚᱨ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱠᱴᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟᱭ ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡᱤᱝ ᱨᱮ ᱦᱮᱨᱮᱞ ᱨᱚᱝ ᱟᱨ ᱫᱟᱨᱮ ᱯᱟᱛᱟᱹ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ ᱾ ᱫᱟᱨᱮ ᱯᱟᱛᱟᱹ ᱛᱮ ᱯᱨᱚᱠᱩᱨᱚᱛᱤ ᱨᱮᱭᱟᱜ ᱠᱚᱛᱷᱟ ᱵᱟᱱᱩᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱫᱟᱨᱮ ᱯᱟᱛᱟᱹ ᱠᱚ ᱦᱟᱣᱟ ᱴᱷᱟᱹᱰᱦᱟ ᱦᱚᱪᱚᱭ ᱦᱟᱲᱟᱢ ᱠᱟᱛᱮ ᱜᱟᱰᱤ ᱨᱮᱭᱟᱜ ᱮᱝᱡᱤᱱ ᱞᱟᱹᱜᱤᱫ ᱦᱟᱣᱟ ᱯᱷᱤᱞᱴᱚᱨ ᱠᱚ ᱫᱚ ᱮᱴᱟᱜ ᱠᱟᱹᱢᱤ ᱠᱚᱨᱟᱣᱟᱭ ᱾ ᱢᱩᱬᱩᱛ ᱫᱮᱠᱷᱟᱹ ᱵᱟᱵᱚᱛ ᱠᱚ ᱡᱟᱦᱟᱸ ᱛᱮ ᱚᱛᱟᱭ ᱠᱚᱨᱟᱣᱟᱭ ᱠᱟᱱᱟ ᱟᱭᱢᱟ ᱮᱴᱟᱜ ᱵᱤᱨᱭᱟᱹ ᱡᱟᱸᱜᱞ ᱪᱮᱫᱟᱜ ᱮᱴᱟᱜ ᱦᱚᱨᱳ ᱨᱮᱭᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱠᱷᱚᱱ ᱮᱢᱟᱱ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱚᱱᱟ ᱢᱮᱱᱟᱜ ᱪᱤᱛᱟᱹᱨ ᱛᱮ ᱦᱤ ᱨᱚᱝ ᱨᱚᱝ ᱵᱨᱟᱸᱰ ᱟᱭᱰᱮᱱᱴᱤᱴᱤ ᱚᱠᱟᱭ ᱮᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱰᱩᱠᱟᱱ ᱠᱷᱚᱱᱛᱟᱠ ᱨᱮ ᱯᱨᱚᱰᱚᱠᱴ ᱫᱚ ᱟᱭᱢᱟ ᱠᱷᱚᱱ ᱵᱟᱲᱛᱤ ᱫᱮᱠᱷᱟᱹ ᱠᱚ ᱟᱠᱟᱱᱟ ᱚᱛᱟᱭ ᱠᱚᱨᱟᱣᱟᱭ ᱾ ᱫᱟᱨᱮ ᱯᱟᱛᱟᱹ ᱨᱮᱭᱟᱜ ᱠᱚᱛᱷᱟ ᱫᱚ ᱵᱨᱟᱸᱰ ᱨᱮᱭᱟᱜ ᱢᱟᱨᱠᱮᱴᱤᱝ ᱟᱨ ᱟᱰᱵᱟᱨᱴᱟᱭᱡᱤᱝ ᱢᱮᱴᱟᱨᱤᱟᱞ ᱠᱚ ᱨᱮᱭᱟᱜ ᱦᱤ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭᱮᱱᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Rooeein ᱯᱷᱤᱞᱴᱚᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Rooeein ᱯᱷᱤᱞᱴᱚᱨ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is one of the most successful projects we have in our portfolio.
Because we were able to create the whole branding process by creating and designing a distinctive package and deliver effective messages to the audience that also affected their attention to the environment, and this point of our attention and responsibility for the development of culture. And increased a community's attention to environmental issues. - Dimensions & Packaging
- This project has a great variety of dimensions
- Tags
- Filters, Air and Oil, Industrial Packaging, Creative Design
- Production Technology
- All visual communications, advertising, promotions and other integrated communication methods of marketing, branding and advertising of this brand were planned and implemented based on this philosophy.
- Design Challenge
- The main challenge of this project is about finding a new and unique powerful element that knows with everyone.
- Research
- The main idea emerged from the heart of the image of a road passing through a dense forest, and even led to the formation of the brand's colorful identity.
- Inspiration
- Rooeein is a very special and unique project. The leaves drive the consumer insight into the nature easily. Car filters brings clear air for engine exactly like that leaves do in nature.
- Project Duration
- This project was start at Oct 2019 and ended on Dec 2021
- Operation Flow
- this project started with a very deep research about how filters work. Using biometric technique to find core idea and this drive design way into nature.
- Patents
- Copyright 2022 Rooeein co. All right reserved.
- Team Members
- Design Director: Iman Ale Mozaffar
Creative Director: Matin Mirzaei - Image Credits
- Photographer: Iman Ale Mozaffar
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