Shadlee ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱡᱩᱥ ᱯᱮᱠᱮᱡᱤᱝ by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Shadlee ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱡᱩᱥ ᱯᱮᱠᱮᱡᱤᱝ
Client: SHADLEE Co., Ltd.
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #140099The Design
About Shadlee ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱡᱩᱥ ᱯᱮᱠᱮᱡᱤᱝ
Shadlee ᱫᱚ ᱮᱝᱜᱟᱛ ᱡᱚ ᱨᱚᱠᱚᱢ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱠᱟᱱ ᱢᱤᱫ ᱡᱩᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱥᱤᱨᱤᱡ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱟᱱᱟᱱᱟᱥ, ᱟᱢ ᱟᱨ ᱟᱢᱞᱤ ᱪᱮᱨᱤ ᱢᱮᱱᱟᱜ-ᱟ ᱾ ᱡᱚᱛᱚ ᱠᱟᱹᱨᱴᱚᱱ ᱫᱚ ᱴᱷᱟᱶᱠᱟ ᱴᱷᱟᱶ ᱯᱟᱦᱴᱟ 45 ᱢᱤᱢᱤ, ᱡᱷᱚᱞ 45 ᱢᱤᱢᱤ ᱟᱨ ᱩᱥᱩᱞ 130 ᱢᱤᱢᱤ ᱠᱟᱱᱟ ᱾ ᱜᱨᱟᱯᱷᱤᱠ ᱠᱚ ᱫᱚ ᱠᱭᱩᱵᱤᱡᱚᱢ ᱥᱴᱟᱭᱤᱞ ᱨᱮ ᱛᱤ ᱛᱮ ᱟᱹᱠᱩ ᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱛᱟᱭᱚᱢ ᱥᱠᱟᱱ ᱠᱟᱛᱮ ᱠᱚᱢᱯᱩᱴᱚᱨ ᱨᱮ ᱯᱩᱨᱟᱹᱣ ᱠᱟᱱᱟ ᱾ ᱯᱮᱴᱮᱡ ᱨᱚᱝ ᱠᱚ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ ᱪᱮᱫᱟᱜ ᱥᱮ ᱯᱞᱮᱠᱥᱚᱜᱨᱟᱯᱷᱤ ᱪᱷᱟᱯᱟ ᱛᱚᱨᱡᱚᱢᱟ ᱜᱨᱮᱰᱤᱭᱮᱱᱴ ᱵᱟᱝ ᱮᱢ-ᱟ ᱾ ᱡᱚᱛᱚ ᱯᱮᱠᱮᱡ ᱫᱚ ᱢᱤᱫ ᱠᱟᱹᱞᱯᱱᱤᱠ ᱢᱚᱬᱮ ᱩᱫᱩᱜᱼᱟ ᱡᱟᱦᱟᱸ ᱨᱮ ᱥᱟᱠᱟᱢ, ᱡᱚ, ᱥᱮᱨᱮᱧ ᱡᱤᱱᱤᱥ ᱟᱨ ᱠᱷᱮᱞ ᱡᱤᱱᱤᱥ ᱞᱮᱠᱟᱱ ᱵᱤᱥᱮᱥ ᱠᱚ ᱢᱮᱱᱟᱜ-ᱟ ᱾ ᱡᱚᱛᱚ ᱯᱮᱠᱮᱡ ᱨᱮᱭᱟᱜ ᱨᱚᱝ ᱫᱚ ᱟᱡᱟᱜ ᱨᱚᱠᱚᱢ ᱥᱟᱶ ᱡᱩᱰᱟᱹᱣ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Shadlee ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱡᱩᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Shadlee ᱢᱩᱬ ᱠᱟᱹᱢᱤ: ᱡᱩᱥ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
- Dimensions & Packaging
- Width 45 mm x Depth 45 mm x Height 130 mm
- Tags
- Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
- Production Technology
- All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times. - Design Challenge
- There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important. - Research
- Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors. - Inspiration
- The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style. - Project Duration
- May - Jun 2020, Tehran, Iran
- Operation Flow
- Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors. - Patents
- Copyrights belong to Shadlee Juice Makers
- Team Members
- Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi. - Image Credits
- All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.
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