Genie Primary Function: ᱥᱳᱜᱩᱱ ᱯᱮᱠᱮᱡᱤᱝ by Hosein Pezhmanfard is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Genie Primary Function: ᱥᱳᱜᱩᱱ ᱯᱮᱠᱮᱡᱤᱝ
Client: Tarahane Farda
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #140441The Design
About Genie Primary Function: ᱥᱳᱜᱩᱱ ᱯᱮᱠᱮᱡᱤᱝ
Book Text: ᱡᱤᱱᱤ ᱢᱮᱱᱠᱷᱟᱱ ᱠᱟᱹᱢᱤ ᱠᱚᱨᱟᱣ ᱮᱢ ᱥᱳᱜᱩᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱮᱠᱮ ᱯᱮᱱ ᱫᱚᱦᱚ ᱞᱟᱹᱜᱤᱫ ᱰᱤᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱡᱟᱦᱟᱸᱭ ᱡᱩᱭᱟᱹ ᱦᱩᱰᱤ ᱨᱮᱭᱟᱜ ᱨᱚᱦᱚᱱ ᱨᱮ ᱡᱟᱫᱩ ᱪᱤᱨᱟᱜ ᱨᱩᱯ ᱠᱷᱚᱱ ᱦᱚᱨᱟ ᱦᱩᱭᱮᱱᱟ, ᱚᱱᱟ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱪᱮᱫ ᱛᱮ ᱥᱳᱜᱩᱱ ᱧᱟᱢ ᱚᱠᱛᱚ ᱨᱮ ᱢᱤᱫ ᱟᱹᱰᱤ ᱨᱚᱠᱚᱢ ᱵᱟᱲᱟᱭ ᱟᱹᱨᱚᱸ ᱡᱚᱛᱚᱲ ᱨᱟᱥᱠᱟ ᱛᱮᱭᱟᱜ ᱟᱱᱩᱵᱷᱩᱛᱤ ᱚᱲᱟᱜᱟᱜ ᱾ ᱟᱹᱰᱤ ᱨᱚᱠᱚᱢ ᱡᱟᱠᱟᱛ ᱨᱩᱯ ᱞᱟᱹᱜᱤᱫ ᱦᱩᱰᱤᱭᱟᱜ ᱦᱩᱰᱤᱡ ᱦᱤᱨᱟ ᱠᱷᱚᱱ ᱫᱟᱭᱢᱚᱸᱰ ᱨᱚᱠᱚᱢ ᱡᱳᱢᱮᱴᱨᱤᱠ ᱯᱷᱮᱥᱮᱴ ᱟᱠᱟᱱᱟ ᱾ ᱤᱨᱟᱱ ᱨᱮᱭᱟᱜ ᱵᱟᱹᱜᱤᱪ ᱠᱷᱚᱱ ᱟᱹᱠᱷᱰᱚᱲ (ᱣᱟᱞᱱᱟᱴ) ᱫᱟᱨᱮ ᱫᱟᱨᱩ ᱮᱢ ᱢᱤᱫ ᱜᱩᱱ ᱠᱟᱴᱦᱟᱨᱟ ᱛᱮᱭᱟᱜ ᱩᱠᱤᱨᱟ ᱮᱢ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱩᱯᱨᱤ ᱟᱨ ᱟᱸᱰᱤ ᱨᱩᱯ ᱠᱚ ᱫᱚ ᱛᱮᱭᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ ᱾ ᱦᱚᱨᱟ ᱦᱤᱥᱤᱨ ᱫᱚ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱪᱟᱢ ᱛᱮ ᱞᱟᱭᱤᱱ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱛᱮ ᱯᱮᱱ ᱫᱚ ᱟᱹᱰᱤ ᱴᱷᱤᱠ ᱠᱟᱛᱮ ᱫᱚᱦᱚ ᱠᱚᱨᱚᱜᱼᱟ ᱾ ᱢᱤᱫ ᱦᱤᱝᱡᱽ (hinge) ᱛᱮ ᱡᱟᱦᱟᱸ ᱛᱟᱦᱮᱸ ᱰᱷᱟᱠᱩᱱᱟ ᱠᱷᱩᱞᱟᱭ ᱚᱠᱛᱚ ᱨᱮ ᱯᱮᱱ ᱫᱚᱦᱚ ᱚᱲᱟᱜ ᱫᱚ ᱩᱪᱩ ᱜᱮᱞ ᱛᱮ ᱨᱟᱠᱟᱵ ᱠᱟᱛᱮ ᱮᱥᱮᱫ ᱜᱟᱱ ᱛᱚᱭᱚᱢ ᱠᱚ ᱦᱩᱭᱮᱱᱟ ᱾ ᱱᱚᱶᱟ ᱯᱮᱠᱮᱡ ᱨᱮᱭᱟᱜ ᱥᱟᱫᱷᱚᱢ ᱫᱚ ᱡᱟᱦᱟᱛᱮ ᱚᱛ ᱫᱟᱭᱨᱟᱜ ᱛᱮ ᱠᱟᱴᱷᱤ, ᱦᱤᱴᱤᱝ ᱛᱮ ᱦᱚᱨ ᱟᱨ ᱡᱟᱠᱟᱛ ᱛᱮ ᱦᱩᱴᱩ ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱛᱟᱦᱮᱸᱟ ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Genie Primary Function: ᱥᱳᱜᱩᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Genie Primary Function: ᱥᱳᱜᱩᱱ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To create a pleasant experience when receiving a gift with an unknown and mysterious ambience, the opening technique is inspired by the form of a magic lamp.
- Dimensions & Packaging
- The material used in making the packaging has been selected from the best walnut wood in Iran's gardens, and with the skilled hands of a master carpenter, the surface and volume have been engraved on it. The interior is covered with natural leather so that the pen is snuggled up and mighty.
Finally, when the lid is opened, the pen holder moves simultaneously with the help of a connecting hinge and when the lid is wide open, it gets vertically in place which impresses the audience even more.
195 mm L x 70 mm W x 58 mm H
This is a handmade package. - Tags
- hand made, Structure design, package design, Genie, Gift Packaging
- Production Technology
- This is a handmade package.
- Design Challenge
- Finding the best material and producer is the main challenge of this project.
- Research
- Researching program is very important things that used in this project.
- Inspiration
- To create a pleasant experience when receiving a gift with an unknown and mysterious ambience, the opening technique is inspired by the form of a magic lamp. The diamond geometric shape was used to make the package body and brings luxurious and ultimately sense for customers and audiences.
- Project Duration
- The project started in May 2017 and completed on July 2017, Tehran - Iran.
- Operation Flow
- This is very hard to explain that how we designed this project.
- Patents
- Copyright 2020 Tarahanefarda co. all right reserved
- Team Members
- Creative Manager & Art Director : Hosein Pezhmanfard
- Image Credits
- Photographer: Baktash Dalili
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