Bethru Bethru: Cleaning Product ᱨᱮᱭᱟᱜ Packaging by Izabela Jurczyk is a highly esteemed winner of the very prestigious 2022 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2022
Bethru Bethru: Cleaning Product ᱨᱮᱭᱟᱜ Packaging
Client: Bethru
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
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- Verified Award Winner
- Verify Award Status for #140558
The Design
About Bethru Bethru: Cleaning Product ᱨᱮᱭᱟᱜ Packaging
Bethru ᱮᱱᱟ ᱢᱤᱫ ᱛᱮᱨ ᱚᱲᱟᱜ ᱜᱟᱲ ᱫᱚ ᱡᱟᱠᱟᱛ ᱠᱚᱨᱮᱡᱽ ᱟᱨ ᱢᱤᱫ ᱟᱨ ᱦᱟᱹᱛᱤᱡᱽ ᱟᱠᱟᱱ ᱥᱯᱨᱮ ᱵᱚᱛᱚᱞ ᱪᱮᱫᱟᱜ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱟᱹᱰᱤ Packaging design ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱠᱚᱨᱮᱡᱽ ᱠᱚ ᱫᱚ ᱮᱴᱟᱜ ᱥᱟᱹᱛ ᱴᱟᱠᱟ ᱛᱤᱱ (93%) ᱡᱟᱠᱟᱛ ᱵᱮᱵᱚᱛ ᱠᱟᱱ ᱡᱤᱱᱤᱥ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱮᱱᱟ ᱠᱚ ᱫᱚ vegan, cruelty free ᱟᱨ microplastics ᱵᱟᱝ ᱢᱮᱱᱟᱜ ᱟ ᱾ ᱢᱤᱫ ᱢᱤᱫ ᱠᱚᱨᱮᱡᱽ ᱫᱚ ᱱᱚᱲ ᱫᱟᱜ ᱨᱮ ᱚᱨᱟ ᱭᱟᱭ ᱠᱟᱛᱮ 300 ᱢᱤᱞᱤᱞᱤᱴᱚᱨ ᱜᱟᱲ ᱫᱟᱜ ᱛᱮᱭᱟᱨ ᱮᱫᱟᱭ ᱾ ᱥᱯᱨᱮ ᱵᱚᱛᱚᱞ ᱫᱚ ᱢᱤᱫ ᱴᱷᱚᱨ ᱠᱤᱨᱤᱧ ᱟᱠᱟᱱᱟ ᱟᱨ ᱟᱭᱢᱟ ᱟᱭᱢᱟ ᱦᱚᱲᱢᱚ ᱵᱮᱵᱚᱦᱟᱨᱚᱜ ᱦᱚᱪᱚ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱛᱮ ᱯᱞᱟᱥᱴᱤᱠ ᱫᱚᱵᱟᱲ ᱠᱚ ᱠᱚᱢ ᱦᱩᱭ ᱟ ᱾ ᱠᱚᱨᱮᱡᱽ ᱠᱚ ᱫᱚ ᱠᱟᱜᱚᱡᱽ ᱛᱮ ᱵᱟᱸᱫᱷᱟ ᱟᱠᱟᱱᱟ ᱟᱨ ᱵᱚᱠᱥ ᱠᱚ ᱫᱚ ᱯᱩᱱᱚᱵᱮᱵᱚᱦᱟᱨ ᱦᱩᱭ ᱡᱟᱠᱟᱱ ᱠᱟᱜᱚᱡᱽ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱾ Packaging ᱨᱮᱭᱟᱜ ᱨᱚᱝ ᱟᱨ ᱨᱩᱯ ᱠᱚ ᱫᱚ ᱥᱟᱹᱨᱤᱡᱚᱢ ᱠᱷᱚᱱ ᱦᱮᱰᱚᱜ ᱟᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Bethru Bethru: Cleaning Product ᱨᱮᱭᱟᱜ Packaging ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Bethru Bethru: Cleaning Product ᱨᱮᱭᱟᱜ Packaging ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Bethru is a start-up household brand, which offers an innovative alternative ecological cleaning essentials in a form of solid tablets and reusable premium spray bottle. The tablets are made of 93% of natural ingredients, ecofriendly, vegan, cruelty free. A unique spray bottle is designed to be purchased once and re-used multiple times by consumer. Each tablet dissolved in a tap water gives 300ml of cleaning product. All is packed in ecofriendly beautiful packaging inspired by nature.
- Dimensions & Packaging
- printing on bottle
Technical projection showing white underprint
Pantone: 1225C, 292C, 191C
flow-packs
Technical projection of flow-packs.
Pantone: 1225C, 292C, 191C
individual bottle box: multi surface / glass / bathroom / 379,4 x 405 mm
Pantone: 1225C, 292C, 191C
embossing, white printing
individual bottle band - multi surface / glass / bathroom
Technical projection
CMYK
leaflet
Technical projection.
Pantone solid uncoated 292U
embossing
shipper box / 698 x 659 mm
Technical projection
white printing - Tags
- packaging, craft, unique, ecology, sustainable, design, nature, recyclable, amazing, reusable
- Production Technology
- The vision for the design is based on our vision to create an economy that uses resources consciously. Tablets are made of mostly natural ingredients, eco friendly, vegan, cruelty free and microplastic free, while the overall product packaging and supply chain ensure a high level of responsibility and commitment in terms of material, health, reutilization, recycling and carbon footprint. The tablets are wrapped in 100% paper and the boxes are made of recyclable paper.
- Design Challenge
- The biggest challenge was to achieve sustainable packaging solutions not compromising the safety of the product and of the consumer. As one example our active formulations required to be protected from moisture during the storage and transportation. Developing sustainable packaging with intime amazing design has definitely been the biggest challenge of the project.
- Research
- We follow the scientific method to develop our initial value proposition. From formulation to packaging design several tests have been done to ensure product efficacy, great design and amazing customer experience. We benchmark our products with highest standards in the market. From formulation stand point Bethru follows the highest manufacturing practices in product development and production. From packaging side the most recent materials technologies have been chosen and proven.
- Inspiration
- Bethru envisions conscious and sustainable world, where plastic usage is significantly reduced through the development of more sustainable home care solutions. Scientific research leaves no illusions and a new approach must be implemented. Bethru provides a supply chain ensuring a high level of responsibility and commitment in terms of material, recycling, reutilization and carbon management. An inspiration for the project design came from nature by using its colors beauty and properties.
- Project Duration
- The project started in Poland in April 2021 and finished in March 2022 by being ready to launch it in the european market
- Operation Flow
- BETHRU products allow customers to have a clean house using trendy and nice-looking products while minimizing their impact on the environment, saving space and money. One effervescent tablet when in contact with water and dissolve in few minutes gives you 300ml of harmless cleaning product. The bottle is to be used multiple times which intends to remove plastic from the system. It is an amazing alternative for the market products offered by traditional brands.
- Team Members
- brand concept: Rui Bento
visual design concept: Izabela Jurczyk
graphic design: Studio Design
production of photos and film: Robert Przybysz - Image Credits
- Image #1: Photographer Robert Przybysz
Image #2: Photographer Robert Przybysz
Image #3: Photographer Robert Przybysz
Image #4: Photographer Robert Przybysz
Image #5: Photographer Robert Przybysz
Video: Robert Przybysz
pdf: studio design
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