Yanhui Zhang ᱨᱮᱱᱟᱜ Gui Ba Fang ᱵᱟᱭᱡᱭᱩ ᱯᱮᱛᱟᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Gui Ba Fang ᱵᱟᱭᱡᱭᱩ ᱯᱮᱛᱟᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ
Yanhui Zhang ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Wuhan Pufine Creative Technology Co., Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#141115 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Gui Ba Fang ᱵᱟᱭᱡᱭᱩ ᱯᱮᱛᱟᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱜᱩᱭ ᱵᱟ ᱡᱚᱨ ᱠᱩᱲᱤ ᱡᱤᱱᱤᱥ ᱵᱟᱭᱡᱭᱩ ᱟᱨᱦᱚᱸ ᱮᱴᱟᱜ ᱞᱟᱹᱜᱤᱛ ᱢᱤᱫ ᱯᱮᱛᱟᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱴᱟᱝ ᱰᱟᱭᱱᱮᱥᱴᱤ ᱨᱮᱭᱟᱜ ᱠᱟᱞᱟ ᱟᱨ ᱤᱛᱤᱦᱟᱥ ᱠᱷᱚᱱ ᱵᱟᱲᱟᱭ ᱠᱟᱱᱟ ᱾ ᱟᱭᱢᱟ ᱠᱟᱛᱷᱟ ᱴᱟᱝ ᱨᱟᱡᱟ ᱡᱟᱦᱟᱸ ᱟᱡᱟᱜ ᱡᱟᱭᱜᱟ ᱠᱷᱚᱱ ᱦᱮᱡ ᱟᱠᱟᱱ ᱟᱨᱦᱚᱸ ᱢᱟᱸᱡᱷᱤ ᱠᱚ ᱡᱚᱦᱟᱨ ᱠᱟᱛᱮ ᱟᱸᱜ ᱮᱢᱟᱠᱟᱱᱟ, ᱚᱱᱟ ᱠᱷᱚᱱ ᱦᱩᱭ ᱟᱠᱟᱱᱟ ᱮ ᱛᱷᱤᱢ ᱾ ᱦᱟᱹᱴᱤᱭᱟᱹᱨ ᱠᱟᱞᱟ, ᱥᱤᱞ ᱠᱟᱴᱟ ᱟᱨ ᱰᱩᱱᱦᱩᱟᱝ ᱯᱷᱨᱮᱥᱠᱚ ᱨᱮᱭᱟᱜ ᱨᱩᱠᱷ ᱠᱚ ᱮᱴᱟᱜ ᱵᱟᱴᱟ ᱟᱨ ᱨᱮᱭᱟᱜ ᱵᱤᱛᱚᱞ ᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱦᱩᱭ ᱟᱠᱟᱱᱟ ᱾ ᱡᱟᱭᱮᱛ ᱠᱚᱱᱟᱹ ᱯᱟᱛᱮ ᱨᱮᱭᱟᱜ ᱠᱩᱫᱟ ᱵᱤᱛᱚᱞ ᱚᱠᱛᱚ ᱫᱤᱥᱟᱹᱭ ᱠᱷᱚᱱ ᱟᱸᱜ ᱮᱢᱟᱠᱟᱱ ᱟ ᱡᱟᱦᱟᱸᱜ ᱵᱩᱡᱷᱟᱹᱣ ᱠᱚᱨᱟᱣᱟᱭ ᱾ ᱵᱟᱴᱟ ᱨᱮᱭᱟᱜ ᱵᱷᱤᱛᱨᱤ ᱨᱮ, ᱢᱤᱫ ᱛᱮ ᱠᱟᱛᱷᱟᱠᱚ ᱚᱲᱟᱠ ᱠᱟᱛᱮ ᱮᱫᱚᱲ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱨᱮ ᱨᱟᱡᱟ ᱟᱡᱟᱜ ᱢᱟᱸᱡᱷᱤ ᱠᱚ ᱥᱟᱶ ᱥᱟᱱᱛᱚᱥ ᱦᱩᱭ ᱠᱟᱛᱮ ᱢᱮᱱᱟᱜᱼᱟ ᱾ ᱵᱟᱴᱟ ᱟᱨ ᱵᱤᱛᱚᱞ ᱫᱩᱭ ᱠᱟᱜ ᱡᱚᱛᱚ ᱥᱟᱡᱟᱣ ᱨᱮᱭᱟᱜ ᱡᱤᱱᱤᱥ ᱞᱮᱠᱷᱟ ᱛᱮ ᱛᱷᱟᱶᱠᱟ ᱟᱨ ᱟᱨᱦᱚᱸ ᱵᱮᱵᱷᱟᱨ ᱮᱢ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Gui Ba Fang ᱵᱟᱭᱡᱭᱩ ᱯᱮᱛᱟᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Gui Ba Fang ᱵᱟᱭᱡᱭᱩ ᱯᱮᱛᱟᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- In a theme of “Culture of The Great Tang Dynasty”, this Chinese Baijiu reflects a nice vision of harmonious development and national peace, expressing the artistic and cultural values of oriental aesthetics by applying a blend of the histories, art and culture of the prosperous Tang Dynasty with the product in the form of Chinese traditional calligraphy, seal cutting, painting and art crafts. It combines the history, culture and social scenes tightly with the product and also represents the wishes of the company to inherit and carry forward the virtues of traditional culture.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Gift Box Size: L 280mm* W 155mm * H 110mm
Bottle Size: D 78mm * H 233mm - ᱴᱮᱜ ᱠᱚ
- High-end gift, oriental aesthetic, Chinese ceramic, Chinese Baijiu, Baijiu Design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The color of emperor's costume represents the highest rank. Inside the box, the exquisite picture of Emperor entertaining guests tells a story in cultural and artistic way. The octagonal ceramic bottle implies welcoming guests from all ways. Its cultural connotation is improved as the calligraphy with a meaning of harmonious coexistence is employed. A theme of “eight phoenixes worship the sun” indicates positive and harmonious development.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- One of the hardest part of the whole design comes in the early stage, a large amount of information needs to be sorted and screened and then following a work of integration and refinement of the creativity which related to its theme, for instance, the drawing of illustrations requires a fusion of historical stories and Dunhuang frescoes. Another is in the process of communication and implementation of how to represent the sense of product quality on its packaging material and technological process.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Chinese Baijiu, in addition to its role in social occasion and emotional communication, it is also a key part of Chinese history and culture, this is why it is regarded as a consumer goods founded on the basis of history and culture. Nowadays, traditional culture is need a continuous protection and inheritance while the rest of liquors have begun to affect younger generation. It enriches the connotation and quality of the product, and also inherits cultural virtues and lifestyle when the traditional culture, history and art are merged in it.
- ᱯᱨᱮᱨᱚᱱᱟ
- Tang Dynasty, the most noticeable, prosperous and open dynasty in Chinese history. Inspired by the history of the Emperor of Tang Dynasty welcoming guests from all over the world, this product tights the culture of Baijiu closely with the history, cultural values, social scenes and emotional resonance in the form of Chinese traditional calligraphy, seal cutting and the Dunhuang frescoes to boost the connotation of the product and highlight its theme as well.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project started in Dec.,2021 in Wuhan and finished in June,2022 in Wuhan, and was launched in China in July,2022.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- The history, culture and art of Tang Dynasty are blended together in this product to spark the customers to research and adore the history, traditional culture and art. It can be propagated and promoted in a more widespread way when combined with commemorative activities, tourism, art exhibitions and museums. Both of the outer box and bottle can be used as a handicraft or collection with less discard or waste.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Zhang Yanhui
Designer: Zhang Xintong
Illustration：Wang shijie
Technical director: Zhou Xiaoli - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Zhang Yanhui
Zhang Xintong
Wang shijie
ᱥᱯᱚᱱᱥᱚᱨᱰ
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ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
