Yanhui Zhang ᱨᱮᱱᱟᱜ Altitude Series ᱣᱟᱭᱤᱱ ᱞᱮᱵᱚᱞ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Altitude Series ᱣᱟᱭᱤᱱ ᱞᱮᱵᱚᱞ
Yanhui Zhang ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Wuhan Pufine Creative Technology Co., Ltd.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#141117 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Altitude Series ᱣᱟᱭᱤᱱ ᱞᱮᱵᱚᱞ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱟᱞᱴᱤᱴᱭᱩᱰ ᱥᱤᱨᱤᱡ ᱫᱚ ᱥᱟᱝᱜᱨᱤᱼᱞᱟ ᱴᱚᱴᱷᱟ ᱨᱮᱭᱟᱜ ᱣᱟᱭᱤᱱ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨᱟᱠᱟᱱ ᱢᱤᱫ ᱣᱟᱭᱤᱱ ᱞᱮᱵᱚᱞ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱮᱰᱣᱮᱸᱪᱚᱨ ᱠᱟᱹᱦᱱᱤ ᱨᱮᱭᱟᱜ ᱠᱷᱚᱡᱟᱱᱟ ᱱᱚᱠᱥᱟ ᱠᱷᱚᱱ ᱯᱨᱮᱨᱚᱱᱟ ᱧᱟᱢ ᱟᱠᱟᱫᱟ᱾ ᱱᱚᱶᱟ ᱞᱮᱵᱚᱞ ᱨᱮ ᱢᱤᱫ ᱩᱪᱟᱹᱱ (ᱟᱞᱴᱤᱴᱭᱩᱰ) ᱱᱚᱠᱥᱟ ᱵᱮᱵᱷᱟᱨᱟᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱡᱚ ᱦᱟᱨᱟ ᱴᱚᱴᱷᱟ ᱨᱮᱭᱟᱜ ᱩᱪᱟᱹᱱ ᱩᱪᱟᱹᱱ ᱟᱨ ᱠᱚᱢ ᱞᱮᱴᱤᱴᱭᱩᱰ ᱩᱫᱩᱜᱟᱭ᱾ ᱠᱚᱚᱨᱰᱤᱱᱮᱴ ᱟᱨ ᱩᱪᱟᱹᱱ ᱮᱞ ᱠᱚ ᱫᱚ ᱢᱤᱫ ᱢᱤᱫ ᱣᱟᱭᱤᱱ ᱨᱮᱭᱟᱜ ᱜᱩᱱ ᱟᱨ ᱫᱚᱨᱡᱟ ᱩᱫᱩᱜᱟᱜᱼᱟ᱾ ᱯᱮ ᱨᱚᱝ ᱫᱚ ᱴᱚᱴᱷᱟ ᱨᱮᱭᱟᱜ ᱥᱟᱶᱛᱟᱨᱤ ᱥᱮᱸᱫᱨᱟ ᱥᱟᱶ ᱡᱩᱲᱟᱹᱣ ᱢᱮᱱᱟᱜᱼᱟ — ᱨᱩᱯᱟᱹ ᱨᱚᱝ ᱫᱚ ᱵᱚᱨᱚᱯ ᱞᱟᱹᱜᱤᱫ, ᱞᱤᱞ ᱨᱚᱝ ᱫᱚ ᱵᱟᱸᱫ ᱞᱟᱹᱜᱤᱫ ᱟᱨ ᱦᱮᱸᱫᱮ ᱨᱚᱝ ᱫᱚ ᱧᱤᱫᱟᱹ ᱥᱮᱨᱢᱟ ᱞᱟᱹᱜᱤᱫ᱾ ᱠᱟᱴᱤᱡ ᱩᱛᱷᱟᱹᱣᱟᱠᱟᱱ ᱥᱚᱱᱟ ᱨᱚᱝᱟᱱ ᱠᱚᱚᱨᱰᱤᱱᱮᱴ ᱠᱚ ᱛᱮ ᱢᱤᱫ ᱢᱤᱫ ᱫᱚᱨᱡᱟ ᱟᱞᱜᱟ ᱛᱮ ᱩᱨᱩᱢ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱢᱤᱫ ᱵᱤᱥᱮᱥ ᱠᱟᱜᱚᱡ ᱪᱮᱛᱟᱱ ᱨᱮ ᱟᱞᱴᱨᱟᱣᱟᱭᱚᱞᱮᱴ ᱪᱷᱟᱯᱟ ᱵᱮᱵᱷᱟᱨᱟᱜ ᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱢᱤᱦᱤᱱ ᱵᱟᱸᱠᱟ ᱴᱮᱠᱥᱪᱚᱨ ᱢᱮᱱᱟᱜᱼᱟ ᱚᱠᱟ ᱫᱚ ᱢᱟᱨᱥᱟᱞ ᱨᱮᱯᱷᱨᱮᱠᱴ ᱠᱟᱛᱮᱫ ᱡᱚᱞᱚᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Altitude Series ᱣᱟᱭᱤᱱ ᱞᱮᱵᱚᱞ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Altitude Series ᱣᱟᱭᱤᱱ ᱞᱮᱵᱚᱞ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Shangri-La, a treasure producing area for wine as it features the unique geographical location of high altitude and low latitude. The unique creativity of "altitude map" used for the product reflects the theme of the product directly. The quality and grade of the wine are implied by the coordinates and figures of the altitude, which could further promote users to study and discover the secret of the treasure.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Width: 90MM, height: 95MM
- ᱴᱮᱜ ᱠᱚ
- Shangri-La, treasure, map, poster, wine, packaging design
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The texture of touching comes from curved lines of tiny particles as a special paper used for the UV printed label, which could produce different light refraction effects and a sense of an improved quality of the product is presented. Three colors of label correspond to local environment, silver for snow, blue for lake and black for night sky. The slightly convex golden coordinates indicate to the altitude and represent different grades, which makes it easy to display and identification.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The most difficult part of this design project is to reflect the core selling points of the product on the design theme while maintaining the mystery, scarcity and exclusivity of it and, to show out the product and guide the consumers to understand and discover the story behind the product at the same time.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- The most important condition to determine the quality and grade of wine is the natural environment of grape producing areas. It is easy to get homogenization when most of the similar products are expressed by drawing the scene of the local ecological environment. But an unexpected result might be come out while the consumers are lead to search and discover the story behind the product by themselves and the design itself needs to create some unexpected imagination actually.
- ᱯᱨᱮᱨᱚᱱᱟ
- Shangri-La means "the sun and moon in the heart" in Tibetan. Its unique geographical location and natural environment make it a desirable and mysterious holy land. There are many mysterious treasures worth exploring and discovering. The design is inspired by the "Treasure Map" in mysterious legends and adventure movies and, as we know that the more mysterious and rare the "treasure" is, the more it could inspire people to explore and search.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The design of the project began in Wuhan in June 2021 and was completed in Wuhan in August 2021. The project will be launched in China in October 2021.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Different figures and coordinates of the altitude are marked to maintain the mystery and exclusivity in the form of "altitude map", which could stimulate the users to explore and discover the secrets of the wine treasures, and promote the development and dissemination of resources of tourism and cultural as well.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Xia Ling
Designer: Wang Yang - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Creative Director: Xia Ling
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