Moon and Tea Mid Autumn ᱥᱤᱨᱯᱷᱟᱹ ᱵᱟᱠᱥᱚ ᱯᱮᱠᱮᱡᱤᱝ by Chenxiang Xi is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Moon and Tea Mid Autumn ᱥᱤᱨᱯᱷᱟᱹ ᱵᱟᱠᱥᱚ ᱯᱮᱠᱮᱡᱤᱝ
by Chenxiang Xi
Client: 5gN² Creative Design Studio
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
- 41,250
- Verified Award Winner
- Verify Award Status for #141633
The Design
About Moon and Tea Mid Autumn ᱥᱤᱨᱯᱷᱟᱹ ᱵᱟᱠᱥᱚ ᱯᱮᱠᱮᱡᱤᱝ
ᱢᱩᱱ ᱮᱱᱰ ᱴᱤ ᱢᱤᱰ ᱚᱴᱚᱢ ᱫᱚ ᱢᱤᱫᱴᱟᱹᱝ ᱥᱤᱨᱯᱷᱟᱹ ᱵᱟᱠᱥᱚ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱢᱤᱰ-ᱚᱴᱚᱢ ᱯᱟᱨᱟᱵ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ, ᱚᱠᱟ ᱫᱚ ᱪᱟᱭᱱᱟ ᱨᱮ ᱪᱟᱸᱫᱚ ᱥᱮᱨᱢᱟ ᱨᱮᱭᱟᱜ ᱤᱨᱟᱹᱞ ᱪᱟᱸᱫᱚ ᱨᱮ ᱯᱩᱨᱟᱹᱣ ᱦᱚᱨᱟ ᱞᱮᱠᱟᱛᱮ ᱢᱟᱱᱟᱣᱚᱜ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱵᱟᱠᱥᱚ ᱫᱚ ᱢᱟᱛ, ᱥᱮᱨᱟᱢᱤᱠ ᱟᱨ ᱜᱚᱦᱚᱢ ᱵᱩᱥᱩᱯ ᱞᱮᱠᱟᱱ ᱡᱮᱜᱮᱛᱟᱹᱨᱤ ᱡᱤᱱᱤᱥ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱨᱮ ᱡᱟᱭᱜᱟᱭᱟᱜ ᱨᱚᱝ ᱦᱚᱲᱚ ᱛᱮ ᱛᱮᱭᱟᱨ ᱪᱟᱸᱫᱚ ᱯᱤᱴᱷᱟᱹ (ᱢᱩᱱ ᱠᱮᱠ) ᱟᱨ ᱯᱩ-ᱮᱨ ᱪᱟ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱡᱚᱛᱚ ᱦᱟᱹᱴᱤᱧ ᱫᱚ ᱫᱚᱦᱲᱟ ᱵᱮᱵᱷᱟᱨ ᱞᱟᱹᱜᱤᱫ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱦᱚᱲᱢᱚ ᱦᱟᱹᱴᱤᱧ ᱟᱨ ᱯᱩᱸᱰ ᱯᱚᱨᱥᱮᱞᱮᱱ ᱫᱷᱟᱠᱱᱤ ᱫᱚ ᱪᱟ ᱛᱷᱟᱹᱨᱤ ᱦᱚᱠᱚᱜᱼᱟ, ᱟᱨ ᱦᱟᱹᱴᱤᱭᱟᱹᱞ (ᱦᱮᱸᱰᱮᱞ) ᱫᱚ ᱪᱟᱴᱩ ᱞᱮᱠᱟᱛᱮ ᱠᱟᱹᱢᱤᱭᱚᱜᱼᱟ᱾ ᱵᱷᱤᱛᱨᱤ ᱵᱟᱠᱥᱚ ᱫᱚ ᱪᱟᱸᱫᱚ ᱞᱟᱸᱴᱷᱚᱱ ᱛᱮ ᱵᱚᱫᱚᱞ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱟᱨ ᱫᱷᱟᱠᱱᱤ ᱨᱮᱭᱟᱜ ᱜᱚᱞᱟᱠᱟᱨ ᱦᱟᱹᱴᱤᱧ ᱫᱚ ᱫᱷᱩᱯ ᱡᱤᱞᱩ ᱴᱷᱟᱶ ᱞᱮᱠᱟᱛᱮ ᱵᱮᱵᱷᱟᱨᱚᱜ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾
The Recognition
About the A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Moon and Tea Mid Autumn ᱥᱤᱨᱯᱷᱟᱹ ᱵᱟᱠᱥᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Moon and Tea Mid Autumn ᱥᱤᱨᱯᱷᱟᱹ ᱵᱟᱠᱥᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Mid-Autumn Festival is traditionally celebrated in China in the eighth month of the lunar year. The designers created a unique gift box for Vanke for this year's full-moon festival.
- Dimensions & Packaging
- 24.5cm x 8.5cm x 30cm
- Production Technology
- The entire packaging design and implementation strictly adheres to environmentally-friendly principles. Composed of natural materials like bamboo, ceramics, and wheat straw, the gift box boasts a sustainable construction. Each component of the packaging serves a distinct purpose, with the outermost layer functioning as a ceramic tea tray. This tray has undergone a slow-flow water treatment process, ensuring the gift box's longevity and promoting continuous use.
- Design Challenge
- In this project, we faced challenges in reimagining traditional packaging designs to enhance reusability and functionality. We needed to ensure material sustainability and environmental performance.
Difficulties arose in data collection and analysis, necessitating diverse research tools for accurate results. We tackled production obstacles and external factors, such as laws and technological advancements.
Utilizing existing resources, historical and social contexts, and cutting-edge technology, we successfully developed an innovative, eco-friendly packaging design. - Research
- Our research explored an alternative approach to eco-friendly design, diverging from the prevalent focus on recyclable materials. We aimed to add value to packaging products, transforming them from single-use items with limited functionality to long-term, sustainable solutions. To achieve this, we conducted surveys and in-depth interviews to understand consumer perceptions and behaviors regarding packaging. Employing research tools like questionnaires and statistical analysis, we collected and examined data. Our findings revealed that consumers were more likely to reuse packaging when it offered added value beyond its initial purpose. This research holds the potential to reduce waste and encourage sustainable packaging design practices.
- Inspiration
- It has a distinctly Chinese feel, elegant and beautiful, with a bamboo box body and white porcelain tea plate. The box contains moon cakes with local colored rice and Pu-erh tea. When opened, the body of the box and the porcelain cover become a tea tray; the box doubles as a soft lamp while drinking tea and watching the moon.
- Project Duration
- The project started in August 2021 in Shanghai and finished in October 2021 in Shanghai.
- Operation Flow
- Each element of the box is designed for reuse. The body and cover plate can be repurposed as a tea tray, while the handle doubles as a spoon. Additionally, the inner box can be transformed into a moon lantern, and the spherical structure of the cover can function as a censer. This versatile box seamlessly blends practicality with festivity.
- Team Members
- Chenxiang Xi and Chenling Zhang
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