Noble 16 Zhenxuan ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ by Jingdezhen Jiushan Creative Co., Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Noble 16 Zhenxuan ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ
by Jingdezhen Jiushan Creative Co., Ltd.
Client: Guiniang Liqour Co., Limited
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #141872The Design
About Noble 16 Zhenxuan ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ
ᱱᱚᱵᱚᱞ 16 ᱡᱷᱮᱱᱠᱩᱭᱟᱱ ᱮᱴᱟᱜ ᱢᱮᱱᱟᱜ-ᱟ ᱢᱤᱫ ᱵᱟᱲᱴᱤ ᱠᱤᱪᱷᱩ ᱢᱚᱫ ᱞᱟᱹᱜᱤᱫ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱯᱮᱠᱮᱡᱤᱝ ᱠᱟᱱᱟ ᱾ ᱵᱚᱛᱚᱞ ᱟᱨ ᱨᱩᱠᱷ ᱠᱞᱟᱹᱥᱤᱠ ᱵᱟᱭᱡᱤᱭᱩ (Baijiu) ᱨᱩᱠᱷ ᱚᱠᱛᱚ ᱠᱚ ᱢᱟᱱᱟᱣᱟ ᱟᱨ ᱠᱟᱞᱚ-ᱜᱞᱮᱡᱰ ᱥᱮᱨᱟᱢᱤᱠ ᱨᱮ ᱛᱮᱭᱟᱨ ᱠᱟᱱᱟ ᱾ ᱥᱟᱛᱟᱢ ᱪᱮᱛᱟᱱ ᱨᱮ ᱯᱟᱥᱪᱤᱢ ᱥᱮᱨᱞᱤᱬ ᱛᱮᱠᱱᱤᱠ ᱛᱮ ᱵᱚᱦᱚᱠ ᱟᱨ ᱟᱲᱟᱸ ᱠᱚ ᱠᱤᱲᱤᱡ ᱟᱠᱟᱱᱟ ᱾ ᱵᱚᱛᱚᱞ ᱛᱮᱠᱟ ᱨᱮᱭᱟᱜ ᱰᱤᱡᱟᱭᱤᱱ ᱪᱤᱱ ᱡᱟᱸᱪ ᱠᱚ ᱡᱚᱲᱟᱣᱟᱭ, ᱡᱟᱦᱟᱸ ᱪᱤᱱᱤ ᱠᱚᱢᱯᱚᱡᱤᱴ ᱵᱟᱦᱟ ᱟᱨ ᱯᱟᱥᱪᱤᱢ ᱥᱠᱨᱚᱞ ᱦᱟᱹᱲᱤᱭᱟᱹᱨ ᱨᱮ ᱛᱟᱦᱮᱸ ᱠᱟᱱᱟ ᱾ ᱞᱮᱵᱮᱞ ᱥᱚᱱᱟᱹᱨᱤ ᱟᱨ ᱦᱮᱸᱰᱮ ᱴᱟᱦᱮᱸ ᱪᱤᱱᱤᱭᱟᱹᱨ ᱠᱟᱜᱚᱡ ᱨᱮ ᱪᱷᱟᱯᱟ ᱠᱟᱱᱟ ᱾ ᱵᱟᱦᱨᱮ ᱪᱤᱛᱟᱨ ᱠᱟᱴ ᱵᱚᱠᱥ ᱨᱮ ᱪᱟᱢᱲᱟ-ᱞᱮᱠᱟ ᱢᱟᱩᱴᱤᱝ ᱟᱨ ᱥᱚᱱᱟᱹ ᱥᱴᱟᱢᱯᱤᱝ ᱵᱮᱵᱷᱟᱨ ᱠᱟᱱᱟ ᱾ ᱵᱷᱤᱛᱨᱤ ᱥᱟᱦᱴᱟ ᱨᱮ ᱢᱤᱫ ᱡᱟᱭᱜᱟ ᱪᱟᱠᱷᱟ (flavor wheel) ᱫᱮᱠᱷᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱛᱮᱴᱟᱜ ᱵᱟᱵᱚᱛ ᱵᱟᱭᱟᱱ ᱠᱚᱨᱟᱲ ᱠᱟᱱᱟ ᱾ ᱱᱚᱣᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱨᱤᱭᱟᱹ ᱢᱩᱬᱩᱛ ᱚᱠᱟ ᱪᱤᱱᱤᱭᱟᱹᱨ ᱟᱨ ᱯᱟᱥᱪᱤᱢᱨᱮᱭᱟᱜ ᱢᱚᱫ ᱥᱚᱴᱥᱚᱨᱤᱡ ᱠᱚ ᱢᱤᱫᱴᱟᱝ ᱛᱮ ᱡᱚᱲᱟᱣ ᱞᱮᱠᱷᱟᱱ ᱠᱟᱱᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Noble 16 Zhenxuan ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Noble 16 Zhenxuan ᱢᱚᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This premium liquor packaging aims to convey the blended methods of the East and the West contained in the product to users via the international and modern design. The design team utilized classy materials and technologies to perfectly integrate traditional Chinese Baijiu culture and fashionable western elements, thereby providing a multisensory experience for users. Such a design enables the packaging to boast a smooth texture with a sense of light luxury and a high collection value.
- Dimensions & Packaging
- 148*120*280mm
- Tags
- Liquor, wine, package design
- Production Technology
- The black-glazed ceramic body brings about a strong sense of time precipitation. The lines carved through the western relief technology strengthen the modernity of the product, forming a sharp contrast to the historical sense of the body. The golden and dark patterned paper applied in the label offers users a classy visual and tactile experience.
The outer painted wooden box adopts leather-like mounting supplemented with the gold stamping process to elevate the collection value of the product. - Design Challenge
- Considering the product positioning, the packaging needs to create a recognizable cultural symbol to ensure the product can be accepted by both local users and western consumers. Refining traditional Baijiu culture and controlling western mixology presented, the designer team made a compromise between Chinese and western liquor culture to realize perfect blending of different culture, interpret the blended methods contained in the product and create an exclusive symbol of this premium liquor.
- Research
- The black and gold color matching paired with the golden liquor label visually presents the quality of the product, helping to gain user trust. The inside page of the outer painted box introduces the concept of the flavor wheel that is from the flavor structure of the West, which achieves visual flavor description. In this way, a design idea of professionalism and rigour is reflected so that the product can be well accepted by users.
- Inspiration
- The packaging follows the classic bottle shape of Baijiu to continue the product identity and show the charm of the East and a sense of time precipitation, arousing a spiritual resonance with local consumers. Designed based on fashionable western mixology, the flowing lines and reliefs lead to a vigorous modernity to satisfy the taste of western users. The design team well blended two cultures in sharp contrast to convey a harmonious beauty, helping to form an exclusive symbol of this product.
- Project Duration
- The project began in Jingdezhen City in December 2021 and was completed in Jingdezhen City in February 2022.
- Operation Flow
- The round and smooth black-glazed ceramic body combined with the flowing and abstract reliefs and lines on its surface gives a more layered experience of grip and touch. The pattern on the bottleneck draws inspiration from Chinese composite flowers and western scroll grass, visually conveying charm of the product blending Chinese and western cultures. Via rigorous information layout and color contrast, the classy label increases fun of reading for users.
- Team Members
- HN LIU
FANG TAI
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