Artsmuzeum ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ (Brand Identity) by Jessica Yang - WeBranding Global is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱜᱨᱟᱯᱷᱤᱠᱥ, ᱪᱤᱛᱨᱟᱝᱠᱚᱱ ᱟᱨ ᱫᱤᱥᱚᱢ ᱡᱚᱦᱟᱨ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱜᱨᱟᱯᱷᱤᱠ· 2023
Artsmuzeum ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ (Brand Identity)
by Jessica Yang - WeBranding Global
Client: WeBranding Global
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱜᱨᱟᱯᱷᱤᱠ Category
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- Verified Award Winner
- Verify Award Status for #142003
The Design
About Artsmuzeum ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ (Brand Identity)
ArtsMuzeum ᱫᱚ ᱢᱤᱫᱴᱟᱝ ᱚᱱᱞᱟᱭᱤᱱ ᱥᱤᱨᱯᱷᱟᱹ ᱥᱟᱬᱮᱥ ᱛᱮᱭᱟᱨᱟᱜ ᱟᱹᱠᱷᱨᱤᱧ ᱫᱩᱠᱟᱹᱱ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱩᱯᱩᱨᱩᱢ ᱫᱚ ᱱᱟᱜᱟᱢᱤᱭᱟᱹ ᱥᱤᱨᱯᱷᱟᱹ ᱟᱨ ᱱᱤᱛᱚᱜᱟᱜ ᱡᱤᱭᱚᱱ ᱡᱚᱲᱟᱣ ᱠᱟᱫᱟ᱾ ᱞᱚᱜᱚ ᱨᱮ ᱜᱚᱛᱷᱤᱠ ᱢᱮᱱᱠᱷᱟᱱ ᱠᱮᱴᱮᱡ ᱟᱠᱷᱚᱨ ᱨᱩᱯ ᱠᱚ ᱢᱤᱫᱴᱟᱝ ᱪᱟᱨᱠᱚᱱᱟ ᱯᱷᱨᱮᱢ ᱥᱟᱶᱛᱮ ᱡᱚᱲᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱮᱜᱚᱨ ᱢᱩᱪᱟᱹᱫ ᱛᱮ ᱞᱟᱦᱟᱜ ᱞᱮᱠᱟ ᱧᱮᱞᱚᱜᱼᱟ᱾ ᱧᱩᱛᱩᱢ ᱫᱚ ᱠᱷᱟᱴᱚ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨᱟᱱ ᱵᱞᱚᱠ ᱠᱚᱨᱮ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱᱟ, ᱟᱨ ᱟᱠᱷᱚᱨ ᱠᱚ ᱫᱚ ᱯᱚᱡᱤᱴᱤᱵᱽ ᱟᱨ ᱱᱮᱜᱮᱴᱤᱵᱽ ᱡᱟᱭᱜᱟ ᱠᱷᱚᱱ ᱛᱮᱭᱟᱨᱟᱱ ᱢᱤᱫᱴᱟᱝ ᱜᱽᱨᱟᱯᱷᱤᱠ ᱯᱮᱴᱚᱨᱱ ᱞᱮᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱷᱟᱴᱚ ᱟᱨ ᱠᱮᱴᱮᱡ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱣᱮᱵᱽᱥᱟᱭᱤᱴ, ᱥᱴᱮᱥᱚᱱᱟᱨᱤ ᱟᱨ ᱯᱨᱚᱪᱟᱨ ᱡᱤᱱᱤᱥ ᱠᱚᱨᱮ ᱵᱮᱵᱷᱟᱨ ᱟᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Artsmuzeum ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ (Brand Identity) ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Artsmuzeum ᱵᱨᱟᱸᱰ ᱩᱯᱩᱨᱩᱢ (Brand Identity) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ArtsMuzeum is dedicated to preserving exquisite, historical moments in time, making them more accessible through modern products, and exhibiting the deep-seated connection, people's lives have with art. When designing the logo, it wanted to capture classical stylings while pairing it with a more contemporary artistic approach to spark interest in distant works of art and show how they are still relevant today.
- Dimensions & Packaging
- ArtsMuzeum aims to build a bridge between historical art and modern life, from artifacts to merchandise. An artistic modern online gift shop connects the past and present to share the same world.
- Tags
- Gift Shop, Brand Identity, Logo Design, Brand IP, Modern, Customized Gifts, Online Store, Artwork, Museum
- Production Technology
- With the spirit of sharing art with the public, the modern style logo is designed with a concise and solid pattern. The visual identity highly applies to the brand website, stationary and various promotional materials. ArtsMuzeum aims to get in touch with the local and international masses, and makes artistic products integrate into people's lives.
- Design Challenge
- It was finding the perfect blend of representing historical and modern art that not only captures an onlooker's attention but helps to understand how past and present art are forever intertwined.
- Research
- ArtsMuzuem helps shape the audience's understanding of the arts and keeps distant works of art relevant. Since ArtsMuzuem is not an ordinary gift shop, existing only online, it was necessary to emphasize the historical nature of a museum and the convenience of selling delicate products to help keep historical art alive in modern society. While browsing the online gift shop, people feel like having a real-life experience of walking through a museum rather than just shopping. Essentially, creating more accessible ways for people to enjoy historical art in their daily lives, just as Artsmuzeum does, was the basis of its research and branding initiatives.
- Inspiration
- The ArtsMuzeum online gift shop collaborates with museums worldwide by blending historical and modern art to bridge the gap between the past and present. Drawing upon this idea, a logo is designed that visually represents the combination of historical art and modern society through its gothic yet bold fonts and seemingly infinite although squared frame.
- Project Duration
- June 2022 / New York City
- Operation Flow
- The masses could capture what ArtsMuzeum represents through the design's names, lines, and patterns. The name's visual appearance is strengthened by shortening its length and presenting it in arranged creative blocks. The lining of the logo is boundless, timeless, and modernized to help the audience recognize and understand the brand. Finally, the pattern of the text is a totem of composing letters, a unique imprint that hides the construction of negative and positive space, making the text graphic.
- Team Members
- Creative Director: Jessica Yang
WBG Creative Center - Image Credits
- WeBranding Global LLC
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