Prakrishi ᱢᱟᱦᱩ ᱯᱮᱠᱮᱡᱤᱝ by Vishal Vora is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Prakrishi ᱢᱟᱦᱩ ᱯᱮᱠᱮᱡᱤᱝ
by Vishal Vora
Client: Prakrishi
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
- 25,211
- Verified Award Winner
- Verify Award Status for #141936
The Design
About Prakrishi ᱢᱟᱦᱩ ᱯᱮᱠᱮᱡᱤᱝ
ᱯᱨᱟᱠᱨᱤᱥᱤ ᱫᱚ ᱛᱩᱨᱩᱭ ᱞᱮᱠᱟᱱ ᱥᱳᱣᱟᱫ ᱢᱟᱦᱩ ᱠᱚᱣᱟᱜ ᱞᱟᱹᱜᱤᱫ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱣᱟ ᱨᱮᱸᱡ ᱫᱚ ᱢᱤᱫ ᱢᱮᱱᱟᱜ ᱵᱨᱟᱸᱰ ᱠᱚ ᱯᱟᱥᱱᱟᱣ ᱟᱠᱟᱫᱟ ᱟᱨ ᱩᱱᱤᱭᱟᱜ ᱢᱤᱱᱤᱢᱟᱞ ᱥᱴᱟᱭᱤᱞ ᱟᱨ ᱟᱭᱢᱟ ᱯᱩᱸᱰ ᱡᱟᱭᱜᱟ ᱫᱚᱦᱚ ᱟᱠᱟᱫᱟ᱾ ᱨᱚᱸ ᱯᱟᱠᱷᱟ ᱨᱮᱭᱟᱜ ᱥᱴᱟᱭᱤᱞ ᱢᱚᱴᱤᱯᱷ ᱫᱚ ᱢᱩᱬᱩᱛ ᱧᱮᱞᱟᱜ ᱦᱟᱹᱛᱤᱭᱟᱨ ᱞᱮᱠᱟ ᱠᱟᱹᱢᱤ ᱟᱠᱟᱜᱼᱟ᱾ ᱱᱚᱣᱟ ᱢᱚᱴᱤᱯᱷ ᱫᱚ ᱢᱟᱦᱩ ᱨᱮᱸᱡ ᱢᱤᱫ ᱟᱞᱟᱜ ᱪᱤᱱᱦᱟᱹ ᱮᱢᱟᱫᱮᱭᱟ ᱟᱨ ᱠᱤᱨᱤᱧᱤᱡᱽ ᱠᱚ ᱥᱮᱞᱯᱷ ᱨᱮ ᱛᱩᱨᱩᱭ ᱥᱳᱣᱟᱫ ᱟᱞᱟᱜ ᱟᱞᱟᱜ ᱩᱨᱩᱢ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱠᱚᱣᱟ᱾ ᱢᱤᱫ ᱢᱤᱫ ᱢᱟᱦᱩ ᱫᱚ ᱠᱟᱸᱪ ᱵᱚᱛᱚᱞ ᱨᱮ ᱯᱮᱨᱮᱡ ᱟᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱨᱮᱭᱟᱜ ᱩᱥᱩᱞ ᱫᱚ 180 ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱟᱨ ᱚᱥᱟᱨ ᱫᱚ 100 ᱢᱤᱞᱤᱢᱤᱴᱚᱨ ᱠᱟᱱᱟ᱾ ᱵᱚᱛᱚᱞ ᱞᱮᱵᱮᱞ ᱟᱨ ᱰᱷᱟᱠᱱᱤ ᱠᱚᱵᱷᱚᱨ ᱫᱚ ᱯᱨᱟᱠᱨᱤᱛᱤᱠ ᱯᱩᱸᱰ ᱴᱮᱠᱥᱪᱚᱨ ᱠᱟᱜᱚᱡᱽ ᱨᱮ ᱪᱷᱟᱯᱟ ᱟᱠᱟᱱᱟ᱾
The Recognition
About the A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Prakrishi ᱢᱟᱦᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Prakrishi ᱢᱟᱦᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger! - Dimensions & Packaging
- Height 180mm X Width 100mm X Width 100mm
- Tags
- Honey, Packaging, Branding, Motif, illustration
- Production Technology
- We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
- Design Challenge
- Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
- Research
- Understand the consumer mind set and need of the very market it is going to sell,
- Inspiration
- As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
- Project Duration
- The project started in Jan 2021 in India and finished in March 2021 in India,
- Operation Flow
- Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
- Patents
- None
- Team Members
- Vishal Vora
- Image Credits
- Vishal Vora (Sol Benito)
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