Jiang Hu Mad sarãyʼ Bãndhaoʼ (Alcoholic Beverage Packaging) by Wei Li is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Jiang Hu Mad sarãyʼ Bãndhaoʼ (Alcoholic Beverage Packaging)
by Wei Li
Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #142224The Design
About Jiang Hu Mad sarãyʼ Bãndhaoʼ (Alcoholic Beverage Packaging)
Jiang Hu ge okoy chinese sonot huang jiu (chinese chã̃wal mad sarãyʼ) lagitʼ bãndhaoʼ design kanae. Botol reaʼ bʰuti akan hisiñ arʼ ar arka kagajʼ dhorom hormoʼ lagitʼ benaoʼ akana, ar unko urgum kedʼ pini sarayʼ nu lagitʼ ge bebohar dareaʼ akana. Botol re huṛing bʰag ge mãṛaoʼ akana, unku okoy jotoʼ manwar mad sarãyʼ nu koṛa dharma re bes lekaʼ. Baire baksa ge kagajʼ nahaʼ ke, foam tolen benaoʼ akana, arey un baksa ge botol ko lifər/pathaoʼ do bela re bãtchaoʼ ye dareaʼ. Chitrʼ ko do purano china cinho, sombad token ko theme lekaʼ ente akana, ar mit swordsman (talwaria hor) reaʼ jibon do bhoktar akana. Uddesyo ge purano samagri (product) ko re nawa arʼ suku manmi bʰabʰ emʼ lagitʼ kanae.
The Recognition
About the A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Jiang Hu Mad sarãyʼ Bãndhaoʼ (Alcoholic Beverage Packaging) ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Jiang Hu Mad sarãyʼ Bãndhaoʼ (Alcoholic Beverage Packaging) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.
- Dimensions & Packaging
- 180mm x 90mm x 50mm
- Tags
- Alcohol, Package, Chinese
- Production Technology
- It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
- Design Challenge
- This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
- Research
- The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.
- Inspiration
- Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.
- Project Duration
- The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
- Operation Flow
- Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.
- Team Members
- Mr. Li Wei
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