Ocean Blue ᱫᱟᱨᱩ ᱡᱟᱶ ᱵᱟᱭᱦᱟᱨ ᱠᱚ ᱯᱮᱠᱮᱴ ᱠᱚᱨᱟᱣ by Jingzhang Xiao and Dongyan Ruan is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Ocean Blue ᱫᱟᱨᱩ ᱡᱟᱶ ᱵᱟᱭᱦᱟᱨ ᱠᱚ ᱯᱮᱠᱮᱴ ᱠᱚᱨᱟᱣ
by Jingzhang Xiao and Dongyan Ruan
Client: Jiangsu Yanghe Distillery Co., Ltd
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #142370The Design
About Ocean Blue ᱫᱟᱨᱩ ᱡᱟᱶ ᱵᱟᱭᱦᱟᱨ ᱠᱚ ᱯᱮᱠᱮᱴ ᱠᱚᱨᱟᱣ
ᱚᱥᱤᱭᱟᱱ ᱵᱩᱞᱩ ᱢᱮᱱᱟᱜᱼᱟ ᱢᱤᱫ ᱵᱟᱭᱡᱤᱭᱩ ᱫᱟᱨᱩ ᱨᱮᱭᱟᱜ ᱯᱮᱠᱮᱴ ᱠᱚᱨᱟᱣ ᱠᱚᱨᱟᱣ ᱠᱟᱱᱟ ᱾ ᱵᱚᱛᱚᱞ ᱠᱚ ᱯᱷᱤᱵᱚᱱᱟᱪᱤ ᱥᱯᱟᱭᱨᱟᱞ ᱨᱮᱭᱟᱜ ᱯᱨᱚᱯᱚᱨᱥᱚᱱ ᱠᱚ ᱥᱩᱦᱤ ᱫᱚᱦᱚ ᱠᱟᱱᱟ, ᱚᱱᱟ ᱫᱟᱶ ᱢᱤᱫ ᱦᱟᱨ ᱥᱟᱨᱤ ᱟᱨ ᱡᱤᱣᱤᱛ ᱨᱩᱯ ᱮᱢ ᱦᱚᱪᱚᱭ, ᱡᱟᱦᱟᱛ ᱴᱷᱟᱶ ᱠᱚ ᱟᱨ ᱩᱫᱩᱜᱼᱤᱡ ᱞᱟᱹᱜᱤᱫ ᱥᱩᱵᱤᱫᱷᱟ ᱠᱟᱱᱟ ᱾ ᱪᱮᱛᱟᱱ ᱦᱤᱥᱮᱡ ᱛᱟᱞᱟ ᱨᱮ ᱥᱚᱱᱟ ᱨᱚᱸᱜ ᱨᱮᱭᱟᱜ ᱪᱚᱴ ᱠᱚ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱵᱤᱪ ᱵᱟᱞᱩ ᱨᱮᱭᱟᱜ ᱛᱮᱦᱮᱸᱡ ᱚᱠᱛᱚ ᱠᱟᱛᱮ, ᱟᱨ ᱞᱟᱛᱟᱨ ᱦᱤᱥᱮᱡ ᱦᱚᱲ ᱫᱟᱜ ᱵᱩᱞᱩ ᱨᱚᱸᱜ ᱠᱟᱛᱮ ᱨᱚᱸᱜᱟᱣᱠᱟᱱᱟ ᱾ ᱛᱟᱢᱟ ᱯᱮᱴ ᱞᱤᱛᱷᱚᱜᱨᱟᱯᱷᱤ, ᱵᱤᱲᱟᱲ ᱢᱮᱫ ᱛᱮᱭᱟᱨ ᱟᱨ ᱮᱢᱵᱚᱥᱤᱝ ᱵᱮᱵᱚᱦᱟᱨ ᱦᱩᱭ ᱠᱟᱱᱟ ᱪᱮᱛᱟᱱ ᱨᱮᱭᱟᱜ ᱴᱮᱠᱥᱪᱟᱹᱨ ᱵᱟᱲᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱾ ᱵᱟᱦᱨᱮ ᱵᱚᱠᱥ ᱫᱚ ᱨᱟᱶ ᱵᱚᱨᱰ ᱯᱮᱯᱟᱨ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱥᱟᱫᱜᱮ ᱯᱚᱸᱰᱟ ᱵᱚᱨᱰ ᱵᱷᱤᱛᱨᱤ, ᱯᱷᱚᱢ ᱯᱮᱰ ᱟᱨ ᱛᱟᱶᱤ ᱵᱞᱤᱥᱴᱚᱨ ᱛᱮ ᱡᱟᱠᱟᱛ ᱠᱟᱱᱟ ᱾ ᱢᱤᱫ ᱠᱳᱰᱮᱰ ᱥᱤᱥᱴᱮᱢ ᱡᱚᱛᱚ ᱵᱚᱛᱚᱞ, ᱵᱚᱠᱥ ᱟᱨ ᱠᱮᱥ ᱠᱚ ᱡᱳᱲᱟᱲ ᱠᱟᱛᱮ ᱯᱨᱚᱰᱟᱠᱴ ᱨᱮᱭᱟᱜ ᱱᱠᱚᱞ-ᱫᱷᱚᱠᱟ ᱠᱷᱚᱱ ᱫᱚ ᱨᱚᱠᱷᱟ ᱦᱩᱭᱩᱜᱼᱟ ᱾
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Ocean Blue ᱫᱟᱨᱩ ᱡᱟᱶ ᱵᱟᱭᱦᱟᱨ ᱠᱚ ᱯᱮᱠᱮᱴ ᱠᱚᱨᱟᱣ ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Ocean Blue ᱫᱟᱨᱩ ᱡᱟᱶ ᱵᱟᱭᱦᱟᱨ ᱠᱚ ᱯᱮᱠᱮᱴ ᱠᱚᱨᱟᱣ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The bottle is so exquisite that the liquor inside feels like a vast ocean. The bottle body remains in the golden ratio shape of waves. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.The industry's first copper plate lithography in designing baijiu bottles. Other techniques like cat-eye making and embossing are also adopted in the design to give the bottle a better texture. It will give customers a brand-new experience.
- Dimensions & Packaging
- 140mmx115mmx320mm，
- Tags
- crafts, Baijiu, spirit, packaging, art
- Production Technology
- Bottle: blue material, weight 510g
Cap: The materials used for the various parts of the cap contain PS, ABS, PC, PE or EPE.
Box: The outer box is grey board paper containing positioned photo-engraved paper with a blister top; the interior is mounted on white board paper; with a foam pad and woven blister. - Design Challenge
- Nearly 100 million bottles of the product are sold annually with its shoddy knock-offs rife in the market. This design is focused on anti-counterfeiting. The newly designed product includes a utility model patent for a composite buckle, which consists of an assembly part, a cross-linking part, and a connecting part. The buckle is made of plastic injection molding, with a hole set on its cross-linking part and a metal insert rod in the hole.
- Research
- In-depth market research through online questionnaires and offline seminars to analyse the memory points and shortcomings of Ocean Blue packaging. Memorable points such as the "Ocean Blue main visual symbol and its classic streamlined bottle" should be continued; But the box material is soft, the colour gradation is quite grey and dull, and the bottle label lacks details and texture.
The upgrade of Ocean Blue inherits the memory points, improves the deficiencies and combines modern and stylish design, to enhance the overall quality and grade. The focus is on upgrading the outer boxes, bottle labels, handbags and outer cases. - Inspiration
- The elements of sea and beach are highlighted in the design of the bottle. The upper part is painted with golden sparks, an association with beach sand. The sparks symbolize ideals. The lower part is colored in sea blue. It symbolizes fights for hope. The overall design demonstrates a "youth, vigor, optimism and ambition" image, demonstrating the consistency of quality and brand appeal.
- Project Duration
- 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu. - Operation Flow
- The four codes of 1+6+6+6 are used to digitally correlate the inner and outer cap , box and case. 1 case code to 6 bottle codes + 6 box codes, each bottle code and box code corresponds to the other.
- Team Members
- Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin
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