Liang Chen ᱨᱮᱱᱟᱜ Shguijiu Dian ᱵᱟᱭᱡᱤᱭᱩ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱥᱳᱱᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Shguijiu Dian ᱵᱟᱭᱡᱤᱭᱩ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ
Liang Chen ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Shanghai Guijiu Group Co., Limited.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#142667 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Shguijiu Dian ᱵᱟᱭᱡᱤᱭᱩ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱥᱷᱚᱜᱩᱭᱡᱤᱭᱩ ᱰᱤᱭᱟᱱ ᱫᱚ ᱥᱟᱝᱦᱟᱭ ᱨᱮᱱᱟᱜ ᱩᱪᱟᱹᱛ ᱫᱚᱨᱡᱟ ᱨᱮᱱᱟᱜ ᱥᱤᱨᱯᱷᱟᱹ ᱵᱟᱭᱡᱤᱭᱩ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱ ᱢᱤᱫᱴᱟᱹᱝ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱨᱮᱱᱟᱜ ᱨᱩᱯ ᱫᱚ ᱪᱤᱱ ᱫᱤᱥᱚᱢ ᱨᱮᱱᱟᱜ ᱥᱟᱱᱟᱢ ᱠᱷᱚᱱ ᱩᱥᱩᱞ ᱚᱲᱟᱜ ᱥᱟᱝᱦᱟᱭ ᱴᱟᱣᱟᱨ ᱠᱷᱚᱱ ᱩᱭᱦᱟᱹᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ᱾ ᱠᱨᱤᱥᱴᱟᱞ ᱵᱚᱛᱚᱞ ᱟᱨ ᱟᱭᱱᱟ ᱞᱮᱠᱟᱱ ᱢᱮᱴᱟᱞ ᱴᱩᱯᱩᱭ ᱫᱚ ᱢᱤᱫ ᱨᱩᱯ ᱞᱮᱠᱟ ᱧᱮᱞᱚᱜ ᱠᱟᱱᱟ, ᱚᱠᱟ ᱨᱮ ᱜᱩᱲᱞᱟᱹᱣ ᱵᱟᱹᱝᱠᱟᱹ ᱨᱮᱠᱷᱟ ᱟᱨ ᱟᱥᱟᱢᱟᱱ ᱪᱮᱦᱨᱟ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱵᱟᱦᱨᱮ ᱵᱟᱠᱚᱥ ᱫᱚ ᱨᱩᱯᱟᱹ ᱛᱮ ᱦᱚᱨᱚᱜ ᱟᱠᱟᱱ ᱟᱨ ᱜᱚᱞᱜᱩᱴᱩ ᱨᱩᱯ ᱨᱮᱱᱟᱜ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱵᱮᱨᱟᱵᱚᱨ ᱵᱟᱹᱝ ᱵᱟᱹᱝᱠᱟᱹ ᱪᱮᱛᱟᱱ ᱢᱮᱱᱟᱜᱼᱟ᱾ ᱵᱟᱦᱨᱮ ᱵᱟᱠᱚᱥ ᱨᱮᱱᱟᱜ ᱛᱮᱲᱮᱸ ᱫᱚ 110 ᱢᱤᱢᱤ ᱟᱨ ᱩᱥᱩᱞ ᱫᱚ 330 ᱢᱤᱢᱤ ᱠᱟᱱᱟ, ᱟᱨ ᱵᱚᱛᱚᱞ ᱨᱮᱱᱟᱜ ᱛᱮᱲᱮᱸ ᱫᱚ 80 ᱢᱤᱢᱤ ᱟᱨ ᱩᱥᱩᱞ ᱫᱚ 300 ᱢᱤᱢᱤ ᱠᱟᱱᱟ᱾ ᱵᱟᱨᱭᱟ ᱦᱟᱹᱴᱤᱧ ᱫᱚ ᱫᱚᱦᱚ ᱟᱨ ᱫᱮᱠᱷᱟᱣ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ, ᱚᱠᱟ ᱛᱮ ᱮᱴᱠᱮᱴᱚᱬᱮ ᱠᱚᱢᱚᱜᱼᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Shguijiu Dian ᱵᱟᱭᱡᱤᱭᱩ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱥᱳᱱᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱟᱨ ᱥᱩᱱᱫᱚᱨ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Shguijiu Dian ᱵᱟᱭᱡᱤᱭᱩ ᱵᱚᱛᱚᱞ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
- ᱴᱮᱜ ᱠᱚ
- Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
- ᱯᱨᱮᱨᱚᱱᱟ
- A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director: Chen Liang
Chief Designer: Chen Liang
3D Scene Rendering: Song Liu - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Creative Director: Chen Liang
ᱥᱯᱚᱱᱥᱚᱨᱰ
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