Liang Chen ᱨᱮᱱᱟᱜ Jundao Guiniang ᱵᱟᱭᱡᱤᱭᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱨᱩᱯᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Jundao Guiniang ᱵᱟᱭᱡᱤᱭᱩ ᱯᱮᱠᱮᱡᱤᱝ
Liang Chen ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Shanghai Guijiu Group Co., Limited.
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#142678 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Jundao Guiniang ᱵᱟᱭᱡᱤᱭᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱡᱩᱱᱫᱟᱣ ᱜᱩᱭᱱᱤᱭᱟᱝ ᱫᱚ ᱢᱤᱫ ᱪᱮᱛᱟᱱ ᱫᱚᱨᱡᱟ ᱨᱮᱭᱟᱜ ᱪᱤᱱ ᱟᱨᱠᱤ ᱵᱟᱭᱡᱤᱭᱩ ᱞᱟᱹᱜᱤᱫ ᱛᱮ ᱢᱤᱫ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ᱾ ᱛᱩᱨᱩᱭ ᱠᱚᱬᱮ ᱨᱮᱭᱟᱜ ᱯᱩᱸᱰ ᱥᱮᱨᱟᱢᱤᱠ ᱵᱚᱛᱚᱞ ᱫᱚ ᱢᱟᱨᱮ ᱪᱤᱱ ᱥᱤᱭᱟᱹᱦᱤ ᱪᱤᱛᱟᱹᱨ ᱛᱮ ᱥᱟᱡᱟᱣ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱮᱱᱟᱢᱮᱞ ᱟᱛᱤᱝ ᱦᱚᱨᱟ ᱛᱮ ᱞᱟᱜᱟᱣ ᱟᱠᱟᱱᱟ᱾ ᱪᱤᱛᱟᱹᱨ ᱨᱮᱭᱟᱜ ᱠᱚᱢᱚᱞ ᱢᱟᱨᱥᱟᱞ ᱫᱚ ᱵᱩᱨᱩ ᱟᱨ ᱜᱟᱰᱟ ᱠᱚ ᱩᱫᱩᱜᱟᱭ ᱟᱨ ᱛᱮᱭᱟᱨ ᱴᱚᱴᱷᱟ ᱨᱮᱭᱟᱜ ᱡᱟᱦᱱᱟᱜ ᱡᱟᱭᱜᱟ ᱥᱟᱶ ᱥᱟᱹᱜᱟᱹᱭ ᱩᱫᱩᱜᱟᱭ᱾ ᱵᱨᱚᱱᱡᱤᱝ ᱦᱚᱨᱟ ᱛᱮ ᱡᱟᱱᱟᱢ ᱴᱚᱴᱷᱟ ᱨᱮᱭᱟᱜ ᱚᱛ ᱫᱚ ᱢᱚᱲᱮ ᱯᱚᱨᱛᱚ ᱛᱮ ᱩᱫᱩᱜ ᱟᱠᱟᱱᱟ᱾ ᱥᱚᱱᱟ ᱨᱚᱝ ᱨᱮᱭᱟᱜ ᱛᱮᱦᱮᱫ ᱫᱚ ᱢᱤᱫ ᱱᱤᱡᱚᱨ ᱥᱤᱞ ᱞᱮᱠᱟ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ ᱟᱨ ᱚᱱᱟ ᱫᱚ ᱢᱤᱫ ᱥᱟᱡᱟᱣ ᱡᱤᱱᱤᱥ ᱞᱮᱠᱟ ᱫᱚᱦᱚ ᱫᱟᱲᱮᱭᱟᱜᱼᱟ᱾ ᱱᱚᱶᱟ ᱰᱤᱡᱟᱭᱤᱱ ᱫᱚ ᱪᱤᱱ ᱞᱟᱠᱪᱟᱨ, ᱫᱷᱟᱹᱨᱛᱤ ᱞᱟᱹᱜᱤᱫ ᱢᱟᱱᱚᱛ ᱟᱨ ᱢᱟᱨᱮ ᱨᱤᱛ ᱨᱮᱭᱟᱜ ᱢᱚᱲᱚᱞ ᱩᱫᱩᱜᱟᱭ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Jundao Guiniang ᱵᱟᱭᱡᱤᱭᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱨᱩᱯᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱥᱩᱱᱫᱚᱨ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Jundao Guiniang ᱵᱟᱭᱡᱤᱭᱩ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Taking Chinese culture as its inside information, the packing of the high-end Baijiu is featuring traditional Chinese ink painting which present the image of a wonderland while the halo effect of the painting naturally occurring, indicating the fine ecological environment of the Baijiu producing area. It is the implication of the life attitude and cultural belief of loving the country, protecting the ecology and inheriting the culture that help to enhance the cultural and artistic value of the product.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Box Size: L 300mm* W 150mm * H 120mm
Bottle Size: D 75mm * H 235mm - ᱴᱮᱜ ᱠᱚ
- Chinese Baijiu, Traditional Chinese ink painting, Packing Design, Gentleman, Mountains and Rivers
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The enamel firing of ink painting applied on the hexagonal white ceramic bottle, presenting a texture of landscape picture. The bronzing process outlines the terrain of the exclusive origin of Baijiu, with layers of rolling waves, highlighting the details of the process. The image of the undulating mountains and meandering rivers are showed on the golden cap, implying a harmonious ecological environment. Designed as a personal seal, the cap can be used for gift and collection.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- It is the exploration and expression of the theme of the product that turns into the biggest challenge of the design, in which it is required to seek for an appropriate Chinese traditional culture to establish relationship with the product while to realize the specific conception in details and to make the differences from competitors at the same time.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- In addition to its quality and processing technology, the Chinese Baijiu is also related with culture, history, art, nature environment and emotion, etc. Therefore, the research direction of this project should focus on the cultural connotation and spiritual pursuit.
- ᱯᱨᱮᱨᱚᱱᱟ
- Chinese landscape painting, an unique traditional painting art in East, in which feelings of love of the country and the natural world as well as the moral belief of justice, benevolence and integrity are contained in the artistic conception and aesthetics expressed by the picture. The inspiration of the product is exactly coming from the artistic conception of this painting art, which skillfully integrate the picture of the production area in the painting and combine the cultural virtues together to highlight its cultural connotation.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- It was began in Shanghai, China in Aug.2020 and was finished in the end of Sep. and early of Oct. 2020, then it was available on the market on Jan.10,2021.
- ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- It can be better matched with art exhibitions and commemorative activities for wider spread and promotion in the form of oriental traditional art painting. The golden cap of solid modeling with image of the mountains and rivers could be used as an ornament and also a traditional seal, increasing its cultural attributes. And it is available for exclusive customization with multiple purposes of collection and gift and so on.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Creative Director：Chen Liang
Chief Designer：Chen Liang
Finish Artist：Yang Shilang - ᱪᱤᱛᱟᱹᱨ ᱥᱟᱹᱦᱟ
- Creative Director：Chen Liang
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