Kotori Charm Packaging (ᱪᱟᱨᱢ ᱯᱟᱨᱪᱤᱝ) by Shun Kudo is a highly esteemed winner of the very prestigious 2023 A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ in ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ Competition Category.
ᱠᱟᱥᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Kotori Charm Packaging (ᱪᱟᱨᱢ ᱯᱟᱨᱪᱤᱝ)
by Shun Kudo
Client: Kotori
A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ Winner in ᱯᱮᱠᱮᱡᱤᱝ Category
Verified Award Winner
Verify Award Status for #143357The Design
About Kotori Charm Packaging (ᱪᱟᱨᱢ ᱯᱟᱨᱪᱤᱝ)
ᱠᱚᱛᱳᱨᱤ ᱢᱮᱱᱠᱷᱟᱱ ᱢᱤᱫ ᱡᱟᱯᱟᱱᱤ ᱪᱟᱨᱢ (ᱨᱚᱠᱷᱟ ᱠᱚᱴᱷᱟ) ᱟᱨᱦᱚᱸ ᱯᱟᱨᱪᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱟᱱᱟ ᱡᱟᱦᱟᱸ ᱢᱤᱫ ᱦᱚᱲ ᱠᱟᱛᱷᱟ ᱦᱟᱴᱤᱡ ᱠᱟᱭ ᱟᱭᱩᱨᱟᱲᱟᱠᱟᱛᱮᱭᱟᱭ । ᱱᱩᱛᱩᱢ ᱠᱚᱴᱚᱨᱤ ᱡᱟᱦᱟᱸ ᱡᱟᱯᱟᱱᱤ ᱨᱮᱭᱟᱜ ᱵᱟᱨ ᱠᱚᱴᱷᱟ ᱠᱚᱴᱚᱵᱟ (ᱠᱟᱛᱷᱟ ᱵᱟᱲᱟᱭ) ᱟᱨ ᱚᱢᱟᱢᱳᱨᱤ (ᱨᱚᱠᱷᱟ ᱠᱚᱴᱷᱟ) ᱫᱚ ᱢᱮᱲᱮᱫ ᱠᱟᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ । ᱢᱤᱫ ᱪᱮᱲᱮ ᱪᱤᱱᱦᱟᱸ ᱫᱚ ᱢᱤᱫ ᱪᱤᱲᱤᱭᱟᱜ ᱪᱮᱲᱮ ᱚᱠᱛᱚ ᱡᱟᱦᱟᱱᱟᱜ ᱠᱟᱹᱢᱤ ᱫᱚ ᱠᱟᱛᱷᱟ ᱠᱚ ᱦᱟᱴᱤᱡ ᱟᱨ ᱨᱚᱠᱷᱟ ᱮᱫᱟᱭ । ᱨᱚᱠᱷᱟ ᱛᱷᱟᱞᱟ ᱫᱚ ᱠᱭᱳᱴᱳ ᱨᱮ ᱮᱢ ᱠᱟᱛᱮ ᱚᱛᱟᱭ ᱟᱠᱟᱱ ᱱᱤᱥᱤᱡᱤᱱ ᱵᱨᱳᱠᱮᱰ ᱦᱚᱫ ᱛᱮ ᱛᱮᱭᱟᱨ ᱟᱠᱟᱱᱟ । ᱛᱷᱟᱞᱟ ᱫᱚ ᱢᱤᱫ ᱯᱟᱣᱚᱞᱚᱱᱤᱭᱟ ᱫᱟᱨᱮ ᱨᱮᱭᱟᱜ ᱵᱚᱠᱥ ᱨᱮ ᱫᱟᱦᱟᱨ ᱟᱠᱟᱱᱟ, ᱡᱟᱦᱟᱸ ᱨᱮ ᱠᱷᱚᱰᱤ ᱞᱮᱠᱟᱱ ᱫᱟᱨᱮ ᱨᱮᱭᱟᱜ ᱴᱷᱟᱸᱰᱤ ᱡᱟᱦᱟᱱ ᱪᱤᱲᱤᱭᱟᱜ ᱵᱟᱥᱟ ᱞᱮᱠᱷᱟ ᱧᱮᱞᱚᱜ ᱠᱟᱱᱟ, ᱟᱨ ᱵᱚᱠᱥ ᱫᱚ ᱢᱤᱫ ᱚᱨᱤᱡᱤᱱᱟᱞ ᱵᱮᱸᱰ ᱛᱮ ᱵᱚᱸᱫ ᱟᱠᱟᱱᱟ । ᱢᱤᱫ ᱦᱩᱰᱤᱧ ᱪᱤᱠᱤ ᱠᱟᱰ ᱨᱮ ᱚᱞ ᱟᱠᱟᱱ ᱠᱟᱛᱷᱟ ᱠᱚ ᱫᱚᱦᱚ ᱟᱠᱟᱫᱚᱜᱼᱟ ।
The Recognition
About the A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ
Kotori Charm Packaging (ᱪᱟᱨᱢ ᱯᱟᱨᱪᱤᱝ) ᱫᱚ A' Design Award ᱠᱟᱥᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱱᱟᱣᱟ ᱵᱷᱟᱵᱱᱟ ᱛᱮ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Kotori Charm Packaging (ᱪᱟᱨᱢ ᱯᱟᱨᱪᱤᱝ) ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- I believe that "words" received from a loved one are like a good luck charm. When you feel down, when you are hurt, when you want to cry, when you need someone's support, just remembering a word from a loved one is enough to encourage you. We have created a product that allows you to feel the presence of your loved ones right next to you at any time by using their words as a charm.
- Dimensions & Packaging
- Japanese Charm
(W40mm x H80mm)
KOTORI's main bag for charm. The fabric is woven in Nishijin, Kyoto.
Outer box
(W63mm x H104mm x D35mm)
A paulownia wood box in which the charm bag is stored. The paulownia box is fastened with KOTORI's original obi.
Letter Card
(W29mm x H45mm)
(W29mm x H45mm) A form and card for writing a message. - Tags
- Japanese Charm, Package, Letter Set,
- Production Technology
- The design uses a paulownia wood box in a shape that allows the Japanese charm to be carefully stored. And inside of the box is made of a wooden straw-like cushion material to resemble a bird's nest in conjunction with the symbolic bird. The charm is gently stored on top of it. The fabric of Japanese charm is made of Nishijin brocade produced in Kyoto, giving it an elegant feel.
- Design Challenge
- The culture of letting words function as "OMAMORI"(charm) does not currently exist in Japan. However, the world is full of "words. New words are born every day and are lost with the fashion, and people seem to be always on the lookout for what kind of words have credibility. Among all these words, the words that never change are the core words from "precious people. In this age of information overflow, I feel that words should function as "something to believe in" that cannot be shaken by anything.
- Research
- Words have a mysterious power. They can change your life with a single word. However, in today's daily information overflow world, I feel these precious words have become buried. The development of the Internet has overflowed us with so much information, and changes in communication tools have changed how words are used. Therefore, we decided to create a "product to protect precious words" to prevent them from being buried. This charm is to protect words, and at the same time, it is to create a connection between people. We want to create a future where people can continue to feel connected to others without feeling lonely. We believe that relationship is what makes people happy.
- Inspiration
- The name "Kotori" is a cross between the Japanese words "Kotoba"(word) and "Omamori"(charm).' We interpreted the bird that delivers the word as a carrier pigeon and designed a symbol to impress it. The symbol suggests that it is a being that delivers and protects the word.
- Project Duration
- The project was started in October 2018, based in Tokyo, and opened to the public around April 2019.
- Operation Flow
- After entering a message on the service website, the purchaser will receive an Japanese charm with a letter enclosing that message. Please send the Japanese charm with this important message to your loved ones.
- Patents
- ISSHO inc.
- Image Credits
- Shun Kudo
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