Yuxi Liu ᱨᱮᱱᱟᱜ Mushroom Coffee ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱯᱮᱠᱮᱡᱤᱝ ᱰᱤᱡᱟᱭᱤᱱ ᱯᱨᱚᱛᱤᱡᱚᱜᱤᱛᱟ ᱵᱷᱟᱜ ᱨᱮ 2023 A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱨᱮᱱᱟᱜ ᱟᱹᱰᱤ ᱢᱟᱱ ᱟᱠᱟᱱ ᱡᱤᱛᱠᱟᱨ ᱠᱟᱱᱟ᱾
ᱞᱚᱦᱟᱯᱮᱠᱮᱡᱤᱝ· 2023
Mushroom Coffee ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ
Yuxi Liu ᱞᱮᱠᱟᱛᱮ
ᱜᱟᱦᱟᱠ: Usee
ᱯᱮᱠᱮᱡᱤᱝ ᱵᱷᱟᱜ ᱨᱮ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱡᱤᱛᱠᱟᱨ
ᱡᱟᱸᱪ ᱟᱠᱟᱱ ᱮᱣᱟᱨᱰ ᱡᱤᱛᱠᱟᱨ
#143417 ᱞᱟᱜᱤᱫ ᱮᱣᱟᱨᱰ ᱦᱟᱞᱚᱛ ᱡᱟᱸᱪᱰᱤᱡᱟᱭᱤᱱ
Mushroom Coffee ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱵᱟᱵᱚᱛ ᱛᱮ
ᱥᱴᱮᱥᱚᱱ ᱢᱟᱨᱠᱮᱴ ᱫᱚ ᱢᱟᱥᱨᱩᱢ ᱠᱚᱯᱷᱤ ᱵᱨᱟᱸᱰ ᱠᱟᱱᱟ᱾ ᱜᱟᱛᱮᱭᱟᱱ ᱠᱚ ᱥᱴᱮᱥᱚᱱ ᱢᱟᱨᱠᱮᱴ ᱵᱟᱪᱷᱚᱱᱟ ᱪᱮᱫᱟᱜ ᱥᱮ ᱩᱱᱠᱩ ᱥᱚᱠᱛᱚ ᱯᱚᱫᱟᱨᱛᱷ ᱟᱨ ᱢᱟᱥᱨᱩᱢ ᱠᱚᱯᱷᱤ ᱨᱮᱭᱟᱜ ᱜᱮᱭᱟᱱ ᱟᱹᱰᱤ ᱥᱚᱨᱮᱥ ᱛᱟᱥᱟᱫ ᱥᱟᱶ ᱠᱚ ᱧᱟᱢᱟ᱾ ᱥᱟᱫᱷᱟᱨᱚᱱ ᱠᱚᱯᱷᱤ ᱠᱷᱚᱱ ᱵᱷᱮᱜᱟᱨ, ᱡᱟᱦᱟᱸ ᱫᱚ ᱪᱤᱱᱛᱟ ᱟᱨ ᱱᱤᱸᱫᱽᱨᱟ ᱠᱚᱢᱤ ᱨᱮ ᱮᱱᱮᱢ ᱮᱢᱟᱭ, ᱢᱟᱥᱨᱩᱢ ᱥᱮᱞᱮᱫ ᱞᱮᱠᱷᱟᱱ ᱟᱨᱦᱚᱸ ᱰᱷᱮᱨ ᱥᱚᱠᱛᱚ ᱞᱟᱵᱷ ᱢᱮᱱᱟᱜ-ᱟ᱾ ᱥᱴᱮᱥᱚᱱ ᱢᱟᱨᱠᱮᱴ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱟᱵᱽᱥᱴᱨᱟᱠᱴ ᱢᱟᱨᱵᱚᱞ ᱴᱮᱠᱥᱪᱚᱨ ᱮᱱᱮᱢ ᱟᱨ ᱠᱚᱯᱷᱤ ᱠᱷᱚᱱ ᱚᱰᱚᱜ ᱟᱠᱟᱱ ᱨᱚᱝ ᱥᱟᱶ ᱛᱮ ᱰᱤᱡᱟᱭᱤᱱ ᱦᱩᱭ ᱟᱠᱟᱱᱟ᱾ ᱯᱩᱱ ᱴᱟᱝ ᱛᱟᱥᱟᱫ ᱢᱮᱱᱟᱜ-ᱟ, ᱪᱟᱜᱟ, ᱨᱮᱭᱤᱥᱤ, ᱠᱚᱨᱰᱤᱥᱮᱯᱥ ᱟᱨ ᱴᱟᱨᱠᱤ ᱴᱮᱞ᱾ ᱵᱷᱮᱜᱟᱨ ᱵᱷᱮᱜᱟᱨ ᱢᱟᱥᱨᱩᱢ ᱨᱮ ᱵᱷᱮᱜᱟᱨ ᱯᱚᱥᱴᱤ ᱢᱮᱱᱟᱜ-ᱟ ᱡᱟᱦᱟᱸ ᱫᱚ ᱜᱟᱛᱮᱭᱟᱱ ᱠᱚᱣᱟᱜ ᱞᱟᱹᱠᱛᱤ ᱯᱩᱨᱟᱹᱣᱟ᱾
ᱢᱟᱱᱟᱱ
A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱵᱟᱵᱚᱛ ᱛᱮ
Mushroom Coffee ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ A' Design Award ᱞᱚᱦᱟ ᱯᱩᱨᱚᱥᱠᱟᱨ ᱧᱟᱢ ᱟᱠᱟᱱᱟ, ᱱᱚᱶᱟ ᱫᱚ ᱵᱷᱟᱞᱟᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱞᱟᱹᱜᱤᱫ ᱮᱢ ᱟᱠᱟᱱ ᱥᱚᱢᱟᱱ ᱠᱟᱱᱟ᱾ ᱱᱚᱶᱟ ᱠᱚ ᱫᱚ ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱠᱚ ᱨᱮᱭᱟᱜ ᱵᱷᱟᱵᱱᱟ ᱟᱨ ᱵᱷᱟᱞᱟᱭ ᱠᱟᱢᱤ ᱡᱷᱟᱞᱠᱟᱣ ᱠᱚ᱾ Mushroom Coffee ᱡᱚᱢᱟᱜ ᱯᱮᱠᱮᱡᱤᱝ ᱫᱚ ᱠᱚᱞᱟ, ᱣᱤᱜᱭᱟᱱ, ᱰᱤᱡᱟᱭᱤᱱ ᱟᱨ ᱴᱮᱠᱱᱚᱞᱚᱡᱤ ᱨᱮᱭᱟᱜ ᱥᱤᱢᱟ ᱵᱟᱲᱦᱟᱣ ᱟᱨ ᱫᱩᱱᱤᱭᱟ ᱵᱷᱟᱞᱟᱭ ᱞᱟᱹᱜᱤᱫ ᱜᱚᱲᱚ ᱮᱢ ᱠᱟᱱᱟ᱾
ᱰᱤᱡᱟᱭᱤᱱ ᱯᱤᱪᱷᱟ ᱨᱮ
ᱯᱨᱮᱥ ᱠᱤᱴ
ᱰᱤᱡᱟᱭᱤᱱᱟᱨ ᱧᱮᱞ ᱠᱷᱚᱱ ᱠᱨᱮᱰᱤᱴ, ᱴᱤᱢ ᱥᱫᱚᱥᱭ ᱟᱨ ᱴᱮᱠᱱᱤᱠᱮᱞ ᱵᱤᱵᱚᱨᱚᱬ ᱮᱢ ᱟᱠᱟᱱᱟ᱾
- ᱟᱞᱜᱟ ᱜᱩᱱ ᱠᱚ
- Different from regular coffee which can attribute to anxiety and insomnia, the addition of mushrooms has more health benefits. The customer chooses Station Market because they can gain nutrients and knowledge of mushroom coffee while having an amazing taste.
- ᱢᱟᱯ ᱟᱨ ᱯᱮᱠᱮᱡᱤᱝ
- Dimensions: Length: 5in, Width: 3in, Height:6.5in
- ᱴᱮᱜ ᱠᱚ
- Packaging, Food, Natural, Healthy
- ᱛᱮᱭᱟᱨ ᱛᱮᱠᱱᱚᱞᱚᱡᱤ
- The cross-platform design process is exciting. From digital to physical, from packaging to web design, and to coffee campaign design. This interesting and educational experience is not only for me but also for all customers. I express the high-grade and silky taste of this mushroom coffee through abstract illustrations and delicate packaging. Customers gain nutrients and knowledge of mushroom coffee, and enjoy the mushroom coffee factory experience while having an amazing taste.
- ᱰᱤᱡᱟᱭᱱ ᱪᱮᱞᱮᱧ
- The coffee industry is a highly competitive market, and different groups of people lack knowledge of mushroom coffee, they have different demands for product function, taste, and appearance. Before making this packaging, I spent a lot of time researching the function of mushroom coffee, I want to show the difference between mushroom coffee through exquisite packaging, and also convey the knowledge of mushroom coffee through illustrations.
- ᱜᱚᱵᱮᱥᱚᱱᱟ
- Analysis of coffee markets includes competitive brands, target customers of the mushroom coffee industry, the demand for coffee in different age groups, the nutrition of mushroom coffee, and the research on the ingredients of mushroom coffee. This project was designed after a lot of research and analysis and the questionnaire survey.
- ᱯᱨᱮᱨᱚᱱᱟ
- Station Market provides tailored mushroom coffee products according to different ages and needs. Mushroom has a lot of functions that can elevate your brain and focus, boost your energy with less caffeine, and supplement your daily nutrition. I extracted the mushroom ingredients in coffee, abstractly distorted the extracted colors and shapes, and finally took the form of illustrations as the main visual image of the coffee packaging.
- ᱯᱨᱚᱡᱮᱠᱴ ᱥᱚᱢᱚᱭ
- Jan 2021- May 2021
New Yorl, USA - ᱠᱟᱹᱢᱤ ᱦᱚᱨ
- In the early stage of design, I analyzed the ingredients of the products, the nutrition, and the functions of the mushroom coffee, and researched the difference between regular coffee and mushroom coffee. In the design process, the whole design has experienced from the graphic to 3D, from the visual to the physical. It is also a cross-platform design project, from packaging to web and to Coffee shop design. The concept is to let customers understand the culture of mushroom coffee and experience the production journey of the coffee factory while enjoying the highly nutritious mushroom coffee.
- ᱴᱤᱢ ᱥᱮᱫᱟᱭ ᱠᱚ
- Yuxi Liu
ᱥᱯᱚᱱᱥᱚᱨᱰ
Designers.org ᱠᱷᱚᱱ ᱯᱟᱨᱚᱢ ᱛᱟᱞᱟᱥ
ᱟᱞᱮᱭᱟᱜ ᱵᱤᱜᱽᱭᱟᱯᱚᱱ ᱥᱟᱹᱜᱟᱹᱭ ᱠᱚ ᱠᱷᱚᱱ ᱯᱨᱚᱰᱟᱠᱴ, ᱥᱮᱵᱟ ᱟᱨ ᱢᱚᱠᱟ ᱩᱫᱩᱜ ᱢᱮ᱾
ᱟᱨᱦᱚᱸ ᱠᱷᱚᱡ ᱢᱮ
ᱥᱟᱹᱜᱟᱹᱭ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ
ᱢᱤᱫ ᱞᱮᱠᱟ ᱠᱮᱴᱮᱜᱚᱨᱤ ᱠᱷᱚᱱ ᱟᱨᱦᱚᱸ ᱯᱩᱨᱥᱠᱟᱨ ᱧᱟᱢᱟᱠᱟᱱ ᱰᱤᱡᱟᱭᱤᱱ ᱠᱚ ᱧᱮᱞ ᱢᱮ, ᱡᱚᱜᱭᱟᱛᱟ ᱧᱮᱞ ᱛᱮ ᱵᱟᱪᱷᱟᱣ ᱟᱠᱟᱱᱟ᱾
